MIAMI, Aug. 29,
2024 /PRNewswire/ -- Innovative Eyewear, Inc.
("Innovative Eyewear" or "the Company") (NASDAQ: LUCY; LUCYW), the
developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer®
and Reebok® brands, today announced that its Lucyd Lyte frames are
now being sold on Target.com.
In a major move to increase its U.S. market presence, Innovative
Eyewear's cutting-edge smart eyewear collection, namely products
from its marquee Lucyd® brand, are available on
Target.com. The new assortment with one of the largest retailers in
the United States represents a
significant opportunity to bring the Company's innovative products
to millions of potential customers nationwide.
The launch on Target.com underscores Innovative Eyewear's
commitment to making smart eyewear accessible to everyone, further
solidifying the Company's position as a leader in the wearable tech
industry.
Harrison Gross, CEO of Innovative
Eyewear, said "Target is a long-time favorite retailer of mine, as
well as millions of loyal customers in the US. Their focus on
product quality, style and accessibility makes Target.com an ideal
channel partner for our smart frames. We look forward to upgrading
Target guests' eyewear."
View the Lucyd collection on Target.com.
About Innovative Eyewear, Inc.
Innovative Eyewear is a developer of cutting-edge ChatGPT
enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and
Reebok® brands. True to our mission to Upgrade Your
Eyewear®, our Bluetooth audio glasses allow users to stay
safely and ergonomically connected to their digital lives and are
offered in hundreds of frame and lens combinations to meet the
needs of the optical market. To learn more and explore our
continuously evolving collection of smart eyewear, please visit
www.lucyd.co.
Forward Looking Statements
This press release contains certain forward-looking statements,
including those relating to the anticipated use of proceeds from
the offering, introduction of new product lines and timing of
improvements and enhancements to our current products.
Forward-looking statements are based on the Company's current
expectations and assumptions. The Private Securities Litigation
Reform Act of 1995 provides a safe-harbor for forward-looking
statements. These statements may be identified by the use of
forward-looking expressions, including, but not limited to,
"anticipate," "believe," "continue," "estimate," "expect,"
"future," "intend," "may," "outlook," "plan," "potential,"
"predict," "project," "should," "will," "would" and similar
expressions that predict or indicate future events or trends or
that are not statements of historical matters, but the absence of
these words does not mean that a statement is not forward-looking.
These forward-looking statements include, but are not limited to,
our potential opportunities related to the launch of our smart
eyewear products on Target.com. The Company undertakes no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future events or otherwise.
Important factors that could cause actual results to differ
materially from those in the forward-looking statements are set
forth in the Company's filings with the Securities and Exchange
Commission, including its annual report on Form 10-K under the
caption "Risk Factors."
Investor Relations Contact:
Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com
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SOURCE Innovative Eyewear, Inc.