Head-to-toe athlete kits, including a special
edition beyondfeel running shoe launching today, feature
women-first innovations shaped by athletes and research
insights
lululemon (NASDAQ:LULU), as part of its FURTHER initiative aimed
at showcasing just how far women can go with support and access to
resources and product innovations typically reserved for men, today
unveiled new products developed with and for the female athletes
competing in the brand’s first-ever women’s ultramarathon.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240305929624/en/
lululemon FURTHER Athletes Group Portrait
(Photo: Business Wire)
Products designed for the six-day ultramarathon, which begins
March 6 just ahead of International Women’s Day, were co-created
with 10 female athletes from the brand’s global ambassador
collective to ensure their unique needs would be addressed on the
course.
The 36 new innovations consider situational and always-on
functions needed for a multi-day race, all shaped by athlete
insights and backed by research. Several products also include
features to help the runners stay cool and store items they need
during the race. A special edition colourway of beyondfeel, the
brand’s latest running shoe and a featured piece of the FURTHER
athlete kits, will launch online for guests globally starting
today, March 5, in markets with lululemon footwear.
“Women have historically been overlooked and underserved in
athletics, and as a brand committed to helping all people feel
their best, we have a responsibility to create more equity for our
communities by investing to close this gap,” said Nikki Neuburger,
Chief Brand Officer, lululemon. “When supported with innovation and
resources, we are confident women will continue to redefine the
limits of what’s possible. This is the motivation and purpose
behind our FURTHER initiative.”
The design collaboration with female athletes underscores the
brand’s continued commitment to supporting women with research,
innovations, and resources they’ve long been denied, to help them
unlock greater possibilities. The 10 athletes taking part in
FURTHER inspire the communities they represent, have a unique
running story, and expressed the desire to pursue a bold goal. The
ambassadors will attempt to run the furthest distance of their
careers in the race that will occur on a certified looped course at
Lake Cahuilla in La Quinta, California, with the opportunity to set
distance and time-based world records. This includes the chance to
exceed the men’s six-day world record which would mark the first
time a woman sets the current overall ultrarunning distance world
record.
Participating lululemon ambassadors from around the world
include:
- Montana Farrah-Seaton (Age: 27): Ultrarunner, Strength and
Conditioning Coach, Model
- Stefanie Flippin (Age: 34): Coach and Ultrarunner, BIPOC
Advocate, Doctor
- Camille Herron (Age: 42): Ultrarunner, World Record Holder
- Kayla Jeter (Age: 34): Runner, Strength & Wellness
Coach
- Xiaomeng Jia (Age: 38): Marathon Runner, Entrepreneur
- Yoon Young Kang (Age: 44): Ultrarunner, Judo Black Belt, Joy
Seeker
- Vriko Kwok (Age: 32): Brazilian Jiu-Jitsu Athlete, Runner,
Entrepreneur
- Mirna Valerio (Age: 48): Ultrarunner, Author, Adventurer
- Devon Yanko (Age: 41): Ultrarunner, Coach & Mentor, Food
Entrepreneur
- Leah Yingling (Age: 32): Ultrarunner, Biomedical Engineer,
Women’s Advocate
Running Innovations to Take Athletes Further
The collaboration with the featured runners helped lululemon to
create products that can not only support them but also be of use
to others. The designs factored in research insights tied to
improving performance and extending running duration, such as the
role of compression and cooling.
“Our ambassadors shared what they needed for a multi-day race,
and we knew we could create something that hasn’t been seen in the
sport,” said Chantelle Murnaghan, Vice President, Research and
Product Innovation, lululemon. “These innovations were designed to
solve the real problems these athletes and many women runners
experience. By understanding their holistic needs and using our
research insights, we engineered bespoke kits that meet their
physical and emotional needs so they can unlock their
potential.”
Key designs include:
- beyondfeel Women’s Running Shoe – Shaped by guest
insights and validated by FURTHER athletes to redefine how
comfortable and supportive a running shoe can feel, this was built
off a unique last informed by the shape of the female foot.
- New supercritical foam offers a cushioned feel and softer
heel-to-toe glide, and a ventilated mesh that stretches and
supports each step.
- Special edition colourway was created for athlete kits and now
available online here, with comparable men’s running shoe
here.
- Support Code Bra – A high-support running bra with a
minimalist, chafe-free construction. Through its advanced make,
technology, and material, this sports bra unlocks a new sensory
experience for a barely there feeling. Runners can move comfortably
while feeling supported and without restriction. Formally launches
to the public in Fall 2024. A bespoke version was created for the
athletes with an added storage feature, made with a proprietary
construction, to hold running essentials like hydration and
nutrition.
- Runsie – Inspired by the opportunity to evolve the
women’s ultra uniform, it fuses performance with aesthetic. It does
this through a comfortable on-body feel, 360-degree waistband
storage, unique design and construction at the back and waist to
simplify bathroom breaks, legwear split for range of motion, and
other intentional product benefits.
- Cooling apparel and accessories – Designed to prioritize
cooling functionality and elevate performance, the Running Ice Vest
has a women-first design, storage features, and delivers targeted
cooling informed by scientific research and insights.
- Other innovations include an ice tank, UV cooling ice sleeves,
and cooling headwear.
Continued Research into Unmet Needs
lululemon's scientific research program, led by the brand’s
internal research team and operated in partnership with the
Canadian Sport Institute Pacific and lululemon’s academic research
network, will continue during and after the race to better
understand human performance by advancing women’s-first research
and helping close the sex and gender data gap in sports
science.
The ongoing research will dive deep into topical questions such
as whether female ultrarunners have superior fatigue resistance
compared to males and will study areas that haven’t been explored,
such as the lived experiences of women ultrarunners and the
physiological and biomechanical effects of six days of running. All
findings will be published over the next two years, with initial
findings to be published in the Fall of 2024. Takeaways will serve
as a catalyst for additional research on female and women athletes
and inform lululemon’s pipeline of women-first innovations.
Partnering with Girls Opportunity Alliance
lululemon is committed to breaking down the barriers that
prevent access to wellbeing and partners with organizations that
share a similar mission. Through the lululemon Centre for Social
Impact, the brand is making an additional $1.5 million USD
contribution to Girls Opportunity Alliance.
Girls Opportunity Alliance is a program of the Obama Foundation
focused on empowering adolescent girls globally through education
and wellbeing tools, allowing them to achieve their full potential.
Too often, girls around the world face barriers to pursuing their
education and dreams. Investing in adolescent girls positively
impacts their families, communities, and countries. The Centre for
Social Impact will have contributed over $5 million USD since 2021
to advancing the program’s work globally.
For more information on FURTHER, the lululemon Ambassadors
taking on this feat, and to track the athletes' distances
throughout the ultramarathon, visit
https://www.lululemon.com/further.
About lululemon
lululemon (NASDAQ:LULU) is a technical athletic apparel,
footwear and accessories company for yoga, running, training, and
most other activities, creating transformational products and
experiences that build meaningful connections, unlocking greater
possibility and wellbeing for all. Setting the bar in innovation of
fabrics and functional designs, lululemon works with yogis and
athletes in local communities around the world for continuous
research and product feedback. For more information, visit
lululemon.com.
Forward Looking Statement
This press release includes estimates, projections, statements
relating to the Company's business plans, objectives, and expected
operating results that are "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995,
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. In many cases, you can identify
forward-looking statements by terms such as "may," "will,"
"should," "expects," "plans," "anticipates," "outlook," "believes,"
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these terms or other comparable terminology. These forward-looking
statements also include the Company's guidance and outlook
statements. These statements are based on management's current
expectations but they involve a number of risks and uncertainties.
Actual results and the timing of events could differ materially
from those anticipated in the forward-looking statements as a
result of risks and uncertainties, which include, without
limitation: the Company's ability to maintain the value and
reputation of its brand; changes in consumer shopping preferences
and shifts in distribution channels; the acceptability of its
products to guests; its highly competitive market and increasing
competition; increasing costs and decreasing selling prices; its
ability to anticipate consumer preferences and successfully develop
and introduce new, innovative and updated products; its ability to
accurately forecast guest demand for its products; its ability to
expand in light of its limited operating experience and limited
brand recognition in new international markets and new product
categories; its ability to manage its growth and the increased
complexity of its business effectively; its ability to successfully
open new store locations in a timely manner; seasonality;
disruptions of its supply chain; its reliance on a relatively small
number of vendors to supply and manufacture a significant portion
of its products; suppliers or manufacturers not complying with its
Vendor Code of Ethics or applicable laws; its ability to deliver
its products to the market and to meet guest expectations if it has
problems with its distribution system; increasing labor costs and
other factors associated with the production of its products in
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security breaches with respect to its technology systems; its
compliance with privacy and data protection laws; any material
disruption of its information systems; its ability to have
technology-based systems function effectively and grow its
e-commerce business globally; climate change, and related
legislative and regulatory responses; increased scrutiny regarding
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responsibilities; an economic recession, depression, or downturn or
economic uncertainty in its key markets; global or regional health
events such as the current COVID-19 pandemic and related
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fluctuations in foreign currency exchange rates; imitation by its
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sale of certain products; its exposure to various types of
litigation; and other risks and uncertainties set out in filings
made from time to time with the United States Securities and
Exchange Commission and available at www.sec.gov, including,
without limitation, its most recent reports on Form 10-K and Form
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evaluating the forward-looking statements contained herein and are
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About Canadian Sport Institute Pacific
Offering world-class Olympic and Paralympic training
environments in Vancouver, Whistler and Victoria, Canadian Sport
Institute Pacific (www.csipacific.ca) is committed to Powering
Performance. Inspiring Excellence. Working with national sport
organizations and fueled by our national and provincial partners
such as Sport Canada, viaSport, Own the Podium, Canadian Olympic
Committee, Canadian Paralympic Committee and the Coaches
Association of Canada, we are driven by our mantra to Collaborate.
Serve. Innovate. Perform. Our team of sport science, sport
medicine, coaching & life services experts provide leading-edge
programs and services to athletes and coaches to ensure they have
every advantage to win medals for Canada. Learn more:
www.csipacific.ca
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version on businesswire.com: https://www.businesswire.com/news/home/20240305929624/en/
Sebastian Masmela Global PR Manager lululemon
smasmela@lululemon.com or Edelman lululemon@edelman.com
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