NVDA NVIDIA Corporation

NRF—NVIDIA today announced the NVIDIA AI Blueprint for retail shopping assistants, a generative AI reference workflow designed to transform shopping experiences online and in stores.

The blueprint — built on the NVIDIA AI Enterprise and NVIDIA Omniverse™ platforms — helps developers create AI-powered digital assistants that work alongside and support human workers. These digital assistants can deliver the expertise of a company’s best sales associate, stylist or designer, elevating customer satisfaction and workforce efficiency.

Using NVIDIA NeMo™ microservices provided within the blueprint, these highly skilled AI shopping assistants can understand text- and image-based prompts, search for multiple items simultaneously, complete complicated tasks such as creating a travel wardrobe, and answer contextual questions like whether a product is waterproof.

Developers can use the Omniverse platform in conjunction with a spatial-scanning solution to enable AI agents to present products in physically accurate virtual environments. For example, customers looking to buy a couch could preview how the furniture would look in their own living room.

AI agents with advanced capabilities like these are designed to enhance customer experiences, drive higher conversion rates, lower product return rates and increase the average size of orders through highly intelligent, personalized suggestions of complementary products or upgrades.

“AI agents can elevate shopping experiences, turning what can be impersonal transactions into smarter, more enjoyable interactions,” said Azita Martin, vice president of AI for retail, consumer packaged goods and quick-service restaurants at NVIDIA. “Shoppers everywhere want intelligent product recommendations, personalized interactions and lightning-fast response times. AI agents built using the NVIDIA AI Blueprint for retail shopping assistants can deliver this kind of exceptional, always-on service to every customer.”

Accelerating Retail AI Assistant DevelopmentSoftServe, a leading IT advisor to some of the most recognizable brands worldwide, today announced its SoftServe Gen AI Shopping Assistant, developed using NVIDIA’s shopping assistants blueprint in early access.

The assistant can help browse product catalogs, search for items and access detailed product information quickly. A standout feature is its virtual try-on capability, allowing customers to visualize how products look on them directly through an online chat before making a purchase.

“Whether it’s online, offline or hybrid shopping, retailers face challenges like purchase hesitation, costly returns and the need for personalized customer experiences,” said Ivan Leshko, executive vice president North America at SoftServe. “The NVIDIA AI Blueprint for retail shopping assistants enabled us to build a turnkey solution quickly so our retail customers can use AI to keep consumers engaged and drive higher conversion rates.”

NVIDIA AI Drives Business Impact, Enhanced Customer ExperienceWith AI shopping assistants, retailers can deliver more engaging customer interactions, around the clock and across the world.

NVIDIA’s retail shopping assistant blueprint features NVIDIA AI Enterprise software, including NVIDIA NIM™ microservices for Meta Llama 3.3 70B and NVIDIA NeMo Retriever embedding and reranking microservices, to deliver AI performance at scale. It also includes NVIDIA NeMo Guardrails safety features, as well as NVIDIA Omniverse for design and visualization capabilities.

Key features of the blueprint include:

• Multimodal and multi-query capabilities, enabling consumers to use text and images in queries.
• Integration with large language models (LLMs) that bring reasoning capabilities to AI shopping assistants for natural, humanlike interactions. This includes NVIDIA Llama Nemotron LLMs, announced this week at the CES trade show, which will be available later this year.
• The ability to ingest retailers’ product catalog text and image data for accurate, context-aware responses.
• Guardrails that help ensure customer conversations with the shopping assistant remain safe and on-topic, protecting brand values.
• State-of-the-art simulation tools that can help customers visualize products in their own physically accurate spaces.

The shopping assistant blueprint is the latest addition to a growing repository of NVIDIA AI Blueprints, many announced at CES earlier this week. This includes a new version of the NVIDIA AI Blueprint for video search and summarization that helps retailers build video analytics AI agents that can analyze large volumes of live and archived content to boost operational efficiency and safety.

Bringing Retail Shopping Assistants to Retailers Worldwide NVIDIA’s global network of partners is leveraging the fundamental technologies of the shopping assistant blueprint to develop and deploy innovative solutions for the $30 trillion retail industry. According to eMarketer, the industry is projected to grow to $35 trillion by 2028, representing significant opportunities for transformation and growth.

In addition to SoftServe, NVIDIA partners Dell Technologies and World Wide Technology (WWT) will use the blueprint in early access to make it easier for retailers to adopt AI.

“Retail leaders harnessing AI-powered personalization are creating unprecedented competitive advantages in today’s digital-first marketplace,” said Adam Dumey, global vice president of retail at WWT. “We’re excited to leverage this new retail shopping assistant blueprint from NVIDIA to bring the full force of our nearly $1 billion investment in our Advanced Technology Center and AI Proving Ground — along with our expert team of data scientists, retail consultants and AI architects — to help our retail customers accelerate their AI transformation.”

Availability

The NVIDIA AI Blueprint for retail shopping assistants is now available in early access. Developers can sign up to be notified when the blueprint is generally available.

Join NVIDIA at NRF: Retail’s Big Show, running Jan. 12-14, to learn more about how retailers are using AI shopping assistants to advance the industry. Visit Dell Technologies’ (5721) and Supermicro’s (3165) booths on level three to meet with NVIDIA AI experts and explore live shopping assistant demos.

About NVIDIA NVIDIA (NASDAQ: NVDA) is the world leader in accelerated computing.

For further information, contact:Kristin BrysonEnterprise CommunicationsNVIDIA Corporation+1-203-241-9190kbryson@nvidia.com

Certain statements in this press release including, but not limited to, statements as to: the benefits, impact, availability, and performance of NVIDIA’s products, services, and technologies, including NVIDIA AI Blueprint, NVIDIA AI Enterprise platform, NVIDIA NeMo microservices, NVIDIA Omniverse platform, NVIDIA AI Enterprise software, NVIDIA NIM microservices, NVIDIA NeMo Retriever, NVIDIA NeMo Guardrails, and NVIDIA Llama Nemotron large language models; the benefits of AI agents with advanced capabilities; third parties adopting our products and technologies, the benefits and impact thereof, and the features and performance of their offerings; AI agents elevating shopping experiences from depersonalized transactions into smarter, more enjoyable interactions; providing intelligent product recommendations, personalized interactions, lightning-fast response times and more, AI agents built using the NVIDIA AI Blueprint for retail shopping assistants being able to deliver exceptional, always-on service to every customer; with AI shopping assistants, retailers being able to deliver more engaging customer interactions around the clock, across every region of the world; the global $30 trillion retail industry being predicted to grow to $35 trillion by the end of 2028; and the benefits of our partnership with third parties are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: global economic conditions; our reliance on third parties to manufacture, assemble, package and test our products; the impact of technological development and competition; development of new products and technologies or enhancements to our existing product and technologies; market acceptance of our products or our partners' products; design, manufacturing or software defects; changes in consumer preferences or demands; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems; as well as other factors detailed from time to time in the most recent reports NVIDIA files with the Securities and Exchange Commission, or SEC, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q. Copies of reports filed with the SEC are posted on the company's website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

Many of the products and features described herein remain in various stages and will be offered on a when-and-if-available basis. The statements above are not intended to be, and should not be interpreted as a commitment, promise, or legal obligation, and the development, release, and timing of any features or functionalities described for our products is subject to change and remains at the sole discretion of NVIDIA. NVIDIA will have no liability for failure to deliver or delay in the delivery of any of the products, features or functions set forth herein.

© 2025 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, NVIDIA NeMo, NVIDIA NIM, NVIDIA Omniverse are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability and specifications are subject to change without notice.

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