Watts will present the science-backed beauty
solutions for perimenopause & menopause live across QVC
platforms
WEST CHESTER,
Pa., Sept. 19, 2024 /PRNewswire/ --
QVC®, world leader in live shoppable entertainment,
announced today the launch of Stripes Beauty, a pro-aging beauty
brand offering science-backed solutions for perimenopause and
menopause created by actress, entrepreneur, and Q50 Ambassador
Naomi Watts. The collection, which
is available on QVC.com and premieres on-air September 20, includes products designed to help
support women experiencing this new chapter in life wherever they
are in their aging journey.
"Stripes Beauty was born out of Naomi's personal
experience navigating menopause at an early age," said Anna Baker, Vice President of Beauty and GMM for
QVC. "She saw a need for products that help address the physical
and emotional changes that come with this natural life stage, but
also wanted to eliminate the stigma around menopause and ignite
conversation. At QVC, we cater to women over 50, many of whom are
also navigating their own menopause journeys and looking for
solutions to help address their beauty needs. We are proud to
provide a platform for Naomi to bring these important conversations
to our customers, to make them feel that they aren't alone in this
journey, and to inspire them with these innovative products."
Launched in 2022, Stripes Beauty was founded by
actress Naomi Watts with the mission
to normalize conversations about menopause and other natural
changes that occur as women age. The brand was designed to ignite
change, promote confidence, and offer well-rounded products that
women are seeking to address their symptoms. Since its creation,
Stripes Beauty has made a significant impact on the healthy aging
and menopause market. The assortment available at QVC features the
Vag of Honor Hydrating Treatment, The Power Move Hydrating &
Plumping Facial Serum, Dew As I Do Brightening & Hydrating
Cream, Evening Wear Firming Night Cream, Crown Pleaser Hydrating
Hair Mask and The Full Monty Vitamin C Body Oil.
"I created Stripes Beauty to help women prepare
for and navigate the changes in their body, hair and skin that come
with the natural aging process. While menopause may be a part of
midlife, midlife is a lot more than just menopause," said
Naomi Watts. "We deserve to be seen
and supported – this is the age of possibility, and I am excited
for the opportunity to bring these solutions to even more customers
through our launch on QVC."
QVC's Quintessential 50 (Q50), a part of the Age
of Possibility, is comprised of QVC hosts, celebrities, activists,
entrepreneurs and more, whose experiences and achievements prove
the possibilities that this time of life offers for women. With
their fresh input, unique perspective, and modern taste, the Q50
will help guide QVC's efforts to support women in their Age of
Possibility by influencing QVC's programming and product
offerings.
Stripes Beauty will premiere on Friday, September 20 at 9pm EST with Naomi
Watts. Shop the full assortment now on QVC.com.
About QVC, Inc.
QVC® is a
world leader in video commerce ("vCommerce"), which includes
video-driven shopping across linear TV, ecommerce sites, digital
streaming and social platforms. QVC empowers shoppers with
knowledge and shares insights in a lively and engaging way. QVC
offers an ever-changing collection of familiar brands and fresh new
products – from home and fashion to beauty, electronics and jewelry
– and connects shoppers to interesting personalities, engaging
stories and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC
has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200
million homes via 13 TV channels, which are widely available on
cable/satellite TV, free over-the-air TV, and digital livestreaming
TV. The retailer also reaches millions of customers via its QVC+
and HSN+ streaming experience, websites, mobile apps and social
pages. To learn more, visit corporate.qvc.com, follow @QVC on
Facebook, Instagram or Twitter, or follow QVC on Pinterest, YouTube
or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP)
is a Fortune 500 company that includes the Qurate Retail
GroupSM portfolio of brands as well as other minority
interests. Qurate Retail Group is the largest player in vCommerce
and comprises six leading retail brands – QVC, HSN®,
Ballard Designs®, Frontgate®, Garnet Hill® and Grandin
Road® – all dedicated to providing a more human way to
shop. For more information, visit qurateretailgroup.com, or follow
Qurate Retail Group on YouTube or LinkedIn. QVC and Q are
registered service marks of ER Marks, Inc.
About Stripes Beauty
Stripes Beauty is a beauty and wellness Age Well lifestyle brand
founded by actor, entrepreneur, and activist Naomi Watts, and
majority-owned by leading global investment
firm, L Catterton. The consumer brand provides
science-backed personal care and beauty products across the
categories of nutritional supplements, skincare, haircare, and
vaginal wellness. The brand is on a mission to destigmatize
menopause, empowering women both physically and emotionally through
its products, community, and expert menopause education. For more
information,
visit www.stripesbeauty.com and www.lcatterton.com and
follow @stripesbeauty on Instagram.
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SOURCE QVC