Showcasing Updated Corporate Branding, Website
Provides an Easy to Navigate Digital
Experience
While Helping to Simplify a Complex
Industry
EXTON,
Pa., Oct. 30, 2023 /PRNewswire/ --
iPipeline®, a leading global provider of comprehensive
and integrated digital solutions for the life insurance and
financial services industry, announces the launch of its updated
global corporate website. The streamlined site, which has been
redesigned to improve and enhance the end-user experience, now
makes it easier than ever to locate information and solutions.
The enhanced iPipeline website—still located at
ipipeline.com—also features the company's revised corporate
branding with an updated logo and a fresh color palette.
The website's improved core functionality and redesigned
features provide the end-user with comprehensive information in a
more user-friendly platform, which takes the complexity out of the
process while making it easier and faster to navigate. These
improvements include:
- Intuitive navigation that leads users to clear information
on a wide range of solutions—from quotes, illustrations, and
e-Applications to e-Signatures and data analytics. This includes
various interactive marketing materials, product slicks, fact
sheets, and other resources.
- Simplified yet comprehensive material that is specifically
tailored for each individual channel, for the life
insurance and financial services in North
America and for the life insurance and pension industries in
the U.K.—as well as for insurance carriers, providers, brokerage
general agencies (BGAs)/managing general agents (MGAs), financial
institutions, distributors, broker-dealers, or other
audiences.
- A global experience for financial professionals around the
world which features tailored information, resources, and
support for those in U.S., U.K., and Canada. The website also provides a complete
version of iPipeline Canada's
pages in French.
- A user-friendly format that is specifically designed to be
inclusive, with digital enhancements that help ensure site
navigation is accessible for all users, including those with
disabilities or visual impairment. In addition, users can select
light or dark modes of viewing for a customized experience.
"Over the past few years, iPipeline has grown and
evolved—significantly—with a number of successful acquisitions and
global expansion. We recognize that during this time, customer
behaviors have changed, and the technology that helps them make
decisions has also evolved," said Deane
Price, Chief Executive Officer at iPipeline. "Our new
website will help us to better meet those needs—while presenting a
more accurate and realistic foundation of who we are as an
organization."
"We're excited to share this enhanced website with our
customers, our employees, and the industry," Price
added. "This new site will help set us apart in the market
as we creatively demonstrate our outstanding ability to simplify
how we can help our customers and their clients in securing their
financial futures."
In conjunction with the website initiative, the company unveiled
its updated vision, mission, and the core values which drive the
culture of the organization. To accomplish this, iPipeline
conducted a number of employee focus groups and surveyed all
employees. This provided meaningful and key data which was used as
the foundation for the online refresh.
"iPipeline is a company with a vibrant global culture and our
employees—who we call 'Pipers'—exemplify that every day," said
Diane Rowell, Chief People
Officer at iPipeline. "It was critical for us to ensure that
our core values reflect and embody the beliefs of our employees and
their dedication to delivering innovative solutions that simplify,
transform, and connect the industries in which we serve."
Rowell added, "It was important to us that
the website incorporate photos of our employees from various
offices across the organization. We believe this offers the best
representation of our authenticity, diversity, and inclusivity, as
well as the passion of our employees."
About iPipeline
iPipeline is a leading global
provider of comprehensive and integrated digital solutions for the
life insurance and financial services industries in North America, and life insurance and pensions
industries in the UK. iPipeline couples one of the most expansive
digital and automated platforms with one of the industry's largest
data libraries to accelerate, automate, and simplify various
applications, processes, and workflows—from quote to
commission—with seamless integration. The company's vision is to
help everyone achieve lasting financial security by delivering
innovative solutions that connect, simplify, and transform the
industry.
Since its establishment in 1995, iPipeline has helped protect
more than 49 million people, and today is trusted around the world
by more than 100 insurance carriers, and providers, and more than
2,500 broker-dealers, financial institutions, Brokerage General
Agencies (BGAs), Independent Marketing Organizations (IMOs), and
Managing General Agents (MGAs). Connected to more than 500,000
agents and advisers/advisors, the company collected more than
$33 billion in premium in life
insurance and $55 billion in
annuities in 2022. iPipeline operates as a business unit of Roper
Technologies (Nasdaq: ROP), a constituent of the S&P
500® and Fortune 1000® indices. For more
information, please visit https://www.ipipeline.com and select your
country of origin.
Media Contact:
Laura
Simpson
JConnelly for iPipeline
973-713-8834
ipipelinepr@jconnelly.com
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SOURCE iPipeline