- Founded in 2019, the Icelandic low-cost carrier provides
affordable transatlantic flights between North America and Europe.
- PLAY airlines operates 10 aircrafts, connecting North America with Europe, including routes to Boston, New
York, Toronto, London, Paris, and Berlin
SOUTHLAKE, Texas and REYKJAVIK, Iceland, Sept. 19,
2024 /PRNewswire/ -- Sabre Corporation (NASDAQ:
SABR), a leading technology provider to the global travel industry,
and Play airlines, a fast-growing Icelandic low-cost carrier,
today announced a multi-year distribution agreement. Through this
partnership, Sabre-connected travel agencies will have seamless
access to PLAY airlines' expanding network of affordable flights
across North America and
Europe.
This strategic agreement comes as PLAY airlines continues to
grow its presence in key markets, including the Nordics,
the United States, and
Canada. The carrier's low-cost
model offers travelers cost-effective transatlantic travel options,
with Iceland serving as a hub for
both North American and European travelers. The airline currently
operates a modern all-Airbus fleet, connecting passengers up to 40
destinations in 2024.
This is in line with Sabre's ongoing investments in multi-source
content and capabilities, and its commitment to addressing the
growing content fragmentation challenge, enabling the efficient
integration and normalization of content, and ensuring travel
buyers retain the choice, transparency, and service standards they
value today.
"By bringing PLAY airlines' content into Sabre's GDS, we are
enabling our agency partners to offer more value and choices to
their clients," said Alessandro
Ciancimino, VP Airline Distribution at Sabre. "This
agreement is part of our broader strategy to expand low-cost
carrier content in the Sabre travel marketplace in 2024 and beyond,
helping agencies seamlessly access the diverse travel options their
customers demand."
PLAY airlines continues to expand its route network, with new
flights to Aalborg, Denmark,
launching in June 2025, and recent
additions to Toronto and
Washington D.C. in North America, increasing the carrier's
connectivity across key transatlantic markets, enriching the
options available to Sabre-connected agencies and providing their
clients with a broader range of affordable travel choices.
PLAY's CEO, Einar Örn Ólafsson, commented, "Partnering with
Sabre is a significant milestone for us as we expand our footprint
in the North American and European markets. Sabre's strong agency
network in these regions will play a crucial role in driving sales
and enhancing our visibility to new audiences."
This multi-year agreement further supports PLAY airlines'
ongoing growth by enhancing distribution and visibility through
Sabre's extensive global travel marketplace.
About Sabre Corporation
Sabre Corporation is a software and technology company that takes
on the biggest opportunities and solves the most complex challenges
in travel. The Company connects travel suppliers and buyers around
the globe and across the ecosystem through innovative products and
next-generation technology solutions. Sabre harnesses speed, scale
and insights to build tomorrow's technology today – empowering
airlines, hoteliers, agencies and other partners to retail,
distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Brian
Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation