Luxury Wellness Brand to Offer Personalized
Spa, Wellness, and Resort Experiences with Advanced Retailing
Technology
LONDON, March 5,
2025 /PRNewswire/ -- Sabre Hospitality, a division of
leading global travel technology company Sabre Corporation (NASDAQ:
SABR), has announced a multi-year agreement with Ensana,
Europe's leading health spa
operator, to implement Sabre's advanced SynXis platform and
solutions. This collaboration marks a pivotal step in Ensana's
journey to modernize operations, enhance guest experiences, and
support its ambitious growth plans across Europe, Asia
and the Middle East.
A key aspect of this collaboration is the deployment of SynXis
Retailing, enabling Ensana Hotels to go beyond room sales and fully
monetize its spa and wellness offerings. Seamlessly supporting
Ensana's business model, the SynXis platform will also provide
advanced distribution, flexible retailing, and smooth integration
with property and revenue management systems—helping to streamline
operations, boost bookings, and drive revenue growth as Ensana
expands.
"This partnership is a testament to our mission of enabling
hotels to become true retailers, moving beyond traditional room
sales to unlock the full potential of their offerings," said
Frank Trampert, Senior Vice
President, Global Managing Director at Sabre Hospitality. "With
SynXis Retailing, Ensana Hotels can better package and sell spa and
wellness experiences, creating new revenue streams while delivering
exceptional value to their guests. This is the future of
hospitality—where every touchpoint becomes an opportunity to
engage, personalize, and grow."
In addition to SynXis Retailing, this agreement includes a
comprehensive suite of solutions, including the SynXis Booking
Engine, Corporate Booking Tool, and GDS Distribution. These tools,
combined with integrations to other critical technology partners
will help Ensana optimize operations and deliver personalized
guest experiences. A key factor in Ensana's decision to choose
Sabre was the Corporate Booking Tool, which provides a seamless and
efficient way to manage direct corporate bookings, aligning with
the hotel group's business needs to distribute digitally and more
efficiently to important business segments.
"This collaboration marks an important milestone for Ensana as
we continue to expand as leaders in the health spa hospitality
sector," said Frank Halmos, Chief
Executive Officer, Ensana Hotels. "Sabre's innovative technology,
particularly its retailing and corporate booking capabilities, will
help us provide more personalized and flexible booking experiences,
allowing us to better serve our guests and business partners."
By equipping Ensana with innovative technology, Sabre reinforces
its role as a trusted partner in the evolving wellness hospitality
sector. This collaboration underscores Sabre Hospitality's
leadership in delivering cutting-edge technology that supports
hotels in maximizing their revenue potential beyond traditional
room sales.
About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the
biggest opportunities and solves the most complex challenges in
travel. Sabre harnesses speed, scale and insights to build
tomorrow's technology today – empowering airlines, hoteliers,
agencies and other partners to retail, distribute and fulfill
travel worldwide. Headquartered in Southlake, Texas, USA, with employees across the world, Sabre
serves customers in more than 160 countries globally. For more
information visit www.sabre.com.
About Ensana Hotels
Ensana is Europe's leading health
spa operator with a portfolio of over 28 hotels. For over 200
years, the locations of Ensana have provided guests with authentic
health and wellness experiences, harnessing the power of natural
resources and medical expertise.
For more information visit www.ensanahotels.com.
SABR-F
Media Contacts:
Cassidy Smith-Broyles
Cassidy.Smith-Broyles@sabre.com
Fatin Said
sabrenews@sabre.com
Investors
Brian Evans
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
