Storm brings CPG marketing experience from
Kellogg's and Kellanova to the food solutions company
GRAND
RAPIDS, Mich., Aug. 26,
2024 /PRNewswire/ -- Food solutions company
SpartanNash (the "Company") (Nasdaq: SPTN) today announced
Erin Storm has been hired as Senior
Vice President and Chief Marketing Officer. Storm will lead the
marketing function, including the OwnBrands portfolio, retail
marketing programs, e-commerce and digital experience, creative
services, shopper insights and loyalty.
Storm joins SpartanNash following an 18-year career with
Kellogg's® and its spin-off Kellanova™, where she was
most recently the Vice President of Commercial Strategy. Prior to
that, Storm held a variety of marketing roles with increasing
leadership responsibility, including Vice President of Marketing in
which she oversaw brand and innovation across the $3 billion salty category for brands such as
Pringles®, Cheez-It and Club® Crackers. She
previously led the Cheez-It brand marketing team, inclusive of
activations like the Cheez-It Citrus Bowl. Her team's creative has
earned national awards and recognition, including an Andy Award for
a 2024 Pringles Super Bowl® ad.
"Erin is a talented brand marketer with proven success in
growing the demand for products that have become popular household
favorites," said SpartanNash CEO Tony Sarsam. "She will play a
pivotal role in driving brand awareness for our retail banners and
OwnBrands portfolio, capturing market share, and leveraging
consumer insights for product innovation."
Throughout her career, Storm has provided leadership for
brands that include Froot Loops®, Frosted Mini
Wheats®, Special K®, Rice Krispies
Treats®, Eggo®, MorningStar
Farms®, Kellogg's Raisin Bran®, Frosted
Flakes® and Apple Jacks. She earned her undergraduate
degrees in marketing and finance from the University of Delaware and her Master of Business
Administration from Indiana
University's Kelley School of
Business.
Super Bowl is a registered trademark of NFL Properties,
LLC.
Kellogg's, Cheez-It, Club, Fruit Loops,
Special K, Rice Krispies Treats, Eggo, MorningStar Farms, Kellogg's
Raisin Bran, and Frosted Flakes are registered trademarks of
Kellogg North America Company, LLC.
Frosted Mini
Wheats and Apple Jacks are registered trademark of WK Kellogg North
America Company, LLC.
Kellanova is a trademark of
Kellanova.
Pringles is a registered trademark of
Pringles, LLC.
About SpartanNash
SpartanNash (Nasdaq: SPTN) is a food solutions company that
delivers the ingredients for a better life. Committed to fostering
a People First culture, the SpartanNash family of Associates
is 17,000 strong. SpartanNash operates two complementary business
segments – food wholesale and grocery retail. Its global supply
chain network serves wholesale customers that include independent
and chain grocers, national retail brands, e-commerce platforms,
and U.S. military commissaries and exchanges. The Company
distributes products for every aisle in the grocery store, from
fresh produce to household goods to its OwnBrands, which include
the Our Family® portfolio of products. On the retail
side, SpartanNash operates 147 brick-and-mortar grocery stores,
primarily under the banners of Family Fare, Martin's Super Markets
and D&W Fresh Market, in addition to dozens of pharmacies and
fuel centers. Leveraging insights and solutions across its
segments, SpartanNash offers a full suite of support services for
independent grocers. For more information, visit
spartannash.com.
CONTACT:
Adrienne Chance
SVP, Communications
SpartanNash
press@spartannash.com
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SOURCE SpartanNash
