Establishment of bigger Saudi hub underscores
broader Stagwell (STGW) commitment to MENA region
RIYADH,
Saudi Arabia, Nov. 5, 2024
/PRNewswire/ -- Assembly, a leading global omnichannel media agency
part of the Stagwell (STGW) Global Network, announces the
relocation and expansion of its Riyadh operations into a new office space at
Tatweer Towers. Assembly's office relocation marks a significant
milestone in its commitment to the MENA region with this KSA
expansion, bringing expanded resources and a talented workforce to
better serve Assembly's vision to create more connected omnichannel
experiences to make clients' brands perform.
This upgraded office, strategically situated between the Kingdom
Tower and the King Abdullah Financial District (KAFD), will double
Assembly's capacity in Riyadh,
reinforcing its dedication to the Saudi market. The relocation
aligns with Saudi Arabia's Vision
2030 initiative, allowing Assembly to support transformative
opportunities in one of the region's most vibrant business
hubs.
"A new, upgraded Riyadh
office space with double the capacity points to our continued
Saudi-first investments in MENA," said Faisal Dean, CEO of Assembly MENA. "Through the
expansion of our existing office, led by Naguib, we are
strengthening our on-ground capabilities to offer innovative and
data-driven solutions that make our clients' brands perform.
Riyadh is integral to our
long-term vision, and this is just the beginning of our journey to
scale and grow."
Assembly's proposition to their clients and people, "We find the
change that fuels growth," continues to resonate with the region's
leading brands. This year, Assembly MENA has brought on major
clients to its roster, including entertainment company, MDLBEAST,
Electric Vehicle Brand, CEER and the Saudi Company for Artificial
Intelligence (SCAI).
Investing in regional talent is also a cornerstone of Assembly's
strategy. The expanded Riyadh
office allows Assembly to attract and develop local professionals,
fostering a team that brings both global perspectives and local
understanding. "This expansion is an exciting moment for us," said
Naguib Toihiri, Country Director KSA of Assembly MENA. "With a
larger, skilled team, we're well-positioned to provide exceptional
value to our clients while contributing positively to the Saudi
economy."
ABOUT ASSEMBLY
Assembly is a leading global omnichannel media agency that
merges data, talent, and technology to catalyze growth for the
world's most esteemed brands. Our holistic approach weaves together
compelling brand narratives with a comprehensive suite of global
media capabilities, driving performance and fostering significant
business expansion. Our initiatives are powered by STAGE, our
proprietary operating system, and executed by a dedicated global
team of over 2,300 professionals across 35 offices worldwide.
Committed to purposeful action, Assembly leads the way in social
and environmental impact within the agency realm. As a proud member
of Stagwell (NASDAQ: STGW), the challenger network designed to
revolutionize marketing, Assembly continues to set new standards of
excellence. For more information, please visit
assemblyglobal.com.
Media Contact:
Mariana Delacqua, Associate
Director, PR & Marketing
mariana.delacqua@assemblyglobal.com
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