CLEVELAND, Jan. 25, 2024 /PRNewswire/ -- In a strategic move
to enhance local advertising efforts and engage with modern
consumers, Tiger Pistol, the most advanced local social media
advertising platform, and The Wendy's Company are thrilled to
announce the expansion of their partnership to include TikTok
advertising.
SEE THE SCALE, PERFORMANCE, AND VERSATILITY OF
THE TIGER PISTOL PLATFORM.
"Wendy's values Tiger Pistol as an essential partner in our
mission to empower our local markets with top-tier advertising
solutions," said Kristin Tormey,
Global Director, Social Media & Digital Engagement at The
Wendy's Company. "Having already achieved remarkable success
together in running Facebook and Instagram ads across our extensive
network of over 6,000 restaurants, we aim to continue our industry
leadership by facilitating the creation of high-quality, brand
approved TikTok ads for our franchisees. Tiger Pistol has been
instrumental in developing the necessary technology to bring this
vision to life. Together, we are setting significant milestones and
continue to lead the industry forward."
Working together, Tiger Pistol is helping Wendy's franchise
restaurants engage with their local communities through vertical
video to capture higher levels of engagement from their target
audiences. This format minimizes distractions and provides a
visually appealing experience, maximizing each ad's impact.
Additionally, shorter video ads are easier for consumers to digest
quickly and share with others. According to Capterra's TikTok
Marketing Survey, over half of small retailers and restaurants
marketing themselves on TikTok have found immense value in the
platform, with 78% realizing a positive return on investment with
TikTok ads.
"TikTok's explosive growth continues unabated, making it an
essential addition to Tiger Pistol's advertising ecosystem," said
Paul Elliott, CEO, Tiger Pistol.
"Our collaboration reflects Wendy's dedication to aligning with
contemporary consumer preferences and its commitment to delivering
top-tier advertising solutions to its franchisees."
Tiger Pistol links brands to franchise locations using an
easy-to-use, but powerful advertising platform. This platform
harnesses the influence of social advertising to attract new
customers. Franchise owners or their agency partners can select
from a variety of brand-created ads designed to meet their specific
business objectives, whether it's recruiting, increasing foot
traffic, or promoting special deals.
For franchise owners and agencies managing multiple locations,
Tiger Pistol's campaign editor simplifies the process by
consolidating all campaigns into one efficient workflow. This
streamlines the creation of multiple campaigns, even those with
complex funding structures. With just a single click, a user can
allocate funds for individual store-level campaigns or make
collective payments across numerous store locations.
Learn more about how Tiger Pistol removes the complexity of
social media advertising at scale to enable companies to easily
find and engage with local customers. Visit tigerpistol.com.
About Tiger Pistol
Tiger Pistol simplifies local social media advertising for
multi-location brands, franchises, resellers, and agencies. Our
platform automates location-based social advertising at scale with
a focus on flexibility, marketing collaboration, and performance to
facilitate consumer connections and drive sales. Campaigns
published through Tiger Pistol's platform drive better results with
greater spend efficiency and ad performance, proving the local
relevancy of campaigns improves the return on investment. It is the
ideal solution for advertisers seeking to launch effective
location-based campaigns easily and efficiently. Learn more by
visiting TigerPistol.com, or following
on Twitter, Facebook, or LinkedIn.
About Wendy's
Wendy's® was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the
premise, "Quality is our Recipe®," which remains the
guidepost of the Wendy's system. Wendy's is best known for its
made-to-order square hamburgers, using fresh, never frozen beef**,
freshly-prepared salads, and other signature items like chili,
baked potatoes and the Frosty® dessert. The Wendy's
Company (Nasdaq: WEN) is committed to doing the right thing and
making a positive difference in the lives of others. This is
most visible through the Company's support of the Dave Thomas
Foundation for Adoption® and its signature Wendy's
Wonderful Kids® program, which seeks to find a loving,
forever home for every child waiting to be adopted from the North
American foster care system. Today, Wendy's and its
franchisees employ hundreds of thousands of people across over
7,000 restaurants worldwide with a vision of becoming the world's
most thriving and beloved restaurant brand. For details on
franchising, connect with us at www.wendys.com/franchising.
Visit www.wendys.com and www.squaredealblog.com for
more information and connect with us on X and Instagram using
@wendys, and on Facebook at www.facebook.com/wendys. *Fresh beef
available in the contiguous U.S., Alaska, and Canada.
CONTACT: Christina
Morello
Director, Marketing and Communications
christina.morello@tigerpistol.com
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SOURCE Tiger Pistol