Big-city buyers are three times more likely to
find love than buyers in the suburbs
SEATTLE, Feb. 6, 2024
/PRNewswire/ -- This Valentine's Day, a new Zillow® survey is
challenging the conventional order of love, marriage and
homeownership. More than 2 in 5 recent home buyers (42%) report
finding love after buying their new home. The share is even
higher for Gen Z (64%), millennial (49%) and first-time (51%)
buyers.
Contrary to the made-for-TV romance movie trope, recent buyers
are more than twice as likely to find love in the big city than in
the country. In a plot twist, nearly 70% of recent buyers who found
love after their move reported buying in an urban area (68%),
compared to 33% who settled down in a rural area and only 22% who
bought in the burbs.
"Life events like coupling up and falling in love often prompt
households to buy a home," said Manny
Garcia, a senior population scientist at Zillow. "What we
found is that love does not just prompt home buying, but home
buying appears to prompt love as well. Homeownership can provide
financial security, a stable foundation and a place to create
lifelong memories. For many buyers, it also appears to be, at least
in part, the springboard to putting down roots and finding
love."
Perhaps money can buy you love - and a home. Buyers with an
annual household income of at least $100,000 were about twice as likely to report
finding love since buying their new home, with 58% reporting such a
connection. In contrast, only 28% of recent buyers with incomes of
less than $50,000 said they found
love after their move.
One possible explanation is that higher-income buyers tend to be
younger, and the youngest generations were the most likely to
report finding love after moving. Recent buyers with the median
income of $100,000 and above were
between 9 and 11 years younger than those with incomes of less than
$50,000.
Nearly half of single, never-married home buyers said they fell
in love after moving into their new home (47%), while divorced,
separated or widowed home buyers are the least likely to report
finding love after moving (9%).
Gender dynamics also appear to be at play. Male buyers are about
twice as likely as female buyers to report falling in love since
moving into their new homes — 55% versus 28%.
Survey methodology
Zillow Group Population Science conducted a nationally
representative survey of 901 successful and 993 prospective buyers.
The study was fielded in September and October 2023. For more information on survey
methodology, contact press@zillow.com.
About Zillow Group
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate
to make home a reality for more and more people. As the most
visited real estate website in the United
States, Zillow and its affiliates help people find and get
the home they want by connecting them with digital solutions, great
partners, and easier buying, selling, financing and renting
experiences.
Zillow Group's affiliates, subsidiaries and brands include
Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out
East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce® and Follow Up
Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow
affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS
#10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a
Zillow affiliate.
(ZFIN)
View original
content:https://www.prnewswire.com/news-releases/home-is-where-the-heart-is-42-of-recent-home-buyers-find-love-after-moving-302054253.html
SOURCE Zillow Group, Inc.