Accenture (NYSE: ACN) has agreed to acquire GemSeek, a leading
customer experience analytics provider helping global businesses
understand customers through insights, analytics and AI-powered
predictive models. The acquisition underscores ongoing investment
by Accenture Song—the world’s largest tech-powered creative
group—in data and AI capabilities to help clients grow their
business and sustain relevance with customers.
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Accenture has agreed to acquire GemSeek,
a leading customer experience analytics provider helping global
businesses understand customers through insights, analytics and
AI-powered predictive models. (Photo: Business Wire)
Founded in 2011, GemSeek offers expertise in advanced analytics
and customer experience program management, along with proprietary
technologies. GemSeek helps clients across several
industries—including telecommunications, healthcare, consumer
goods, and financial services—realize the full potential of their
customer experience programs, cultivate enduring customer
relationships, and improve revenues and operational
efficiencies.
Globally, 78% of business leaders say people are changing faster
than they can change their business1 and with more than half of
global consumers wishing companies would respond faster to their
changing needs, greater understanding of these expectations is
required to close the relevance gap. The global customer experience
analytics market is expected to grow from $9.5 billion in 2022 up
to $37 billion in 2032. Accenture Song and GemSeek are both
committed to helping clients realize these opportunities through
understanding the customer’s perspective of brand and making
customer-centric, data-driven decisions.
“The rapid pace of change the world is facing is felt by
customers and businesses alike,” said Max Morielli, president for
Europe, the Middle East and Africa, for Accenture Song. “Within
GemSeek we found a team of like-minded thinkers, aligned with our
purpose to provide clients with means to understand their
customers’ needs better, and define new ways of engagement that
will drive growth during these times of change.”
“We are thrilled at the opportunity to join Accenture and offer
innovative and award-winning solutions to clients seeking to
prioritise the customer agenda,” said Petko Tinchev, CEO, GemSeek.
“Our extensive background in customer experience analytics
complements Accenture’s deep expertise in data and AI. We are
confident that our combined passion will empower us to deliver a
truly integrated customer perspective and cutting-edge solutions,
driving greater value for enterprises globally."
Headquartered in Sofia, Bulgaria, GemSeek’s more than 170
employees working across Bulgaria and the UK will join Accenture
Song, growing its footprint and expanding offerings for clients
across Europe, the Middle East and Africa. GemSeek employees will
be the founding team for Accenture Song in Bulgaria, alongside the
existing cohort of over 1,100 people from Accenture’s Advanced
Technology and Intelligent Operations Centers.
GemSeek is the latest in a series of acquisitions that Accenture
Song has made to enhance customer offerings for clients, including
Work & Co, Rabbit’s Tale, ConcentricLife, Fiftyfive5 and The
Stable and supports Accenture’s global strategy to invest $3
billion in AI to help organizations across all industries reinvent
their operations at every level.
Terms of the transaction were not disclosed. Completion of the
acquisition is subject to customary closing conditions.
1 Findings are from a cross-industry Accenture survey of 1,000
C-level and top management executives at organisations with $500m+
in revenues, surveyed globally in September 2023.
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About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services – creating
tangible value at speed and scale. We are a talent and
innovation-led company with 733,000 people serving clients in more
than 120 countries. Technology is at the core of change today, and
we are one of the world’s leaders in helping drive that change,
with strong ecosystem relationships. We combine our strength in
technology with unmatched industry experience, functional expertise
and global delivery capability. We are uniquely able to deliver
tangible outcomes because of our broad range of services, solutions
and assets across Strategy & Consulting, Technology,
Operations, Industry X and Accenture Song. These capabilities,
together with our culture of shared success and commitment to
creating 360° value, enable us to help our clients succeed and
build trusted, lasting relationships. We measure our success by the
360° value we create for our clients, each other, our shareholders,
partners and communities. Visit us at www.accenture.com.
Accenture Song accelerates growth and value for our clients
through sustained customer relevance. Our capabilities span
ideation to execution: growth, product and experience design;
technology and experience platforms; creative, media and marketing
strategy; and campaign, commerce transformation content and channel
orchestration. With strong client relationships and deep industry
expertise, we help our clients operate at the speed of life through
the unlimited potential of imagination, technology and
intelligence.
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Rosie Milton-Sch�nemann Accenture Song +44 7769 286484
rosie.milton@accenture.com
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