Accenture (NYSE: ACN) has acquired The Lumery, a Melbourne-based
marketing technology (martech) consultancy that helps leading
organizations deliver seamless customer experiences and transform
their marketing services. The acquisition will strengthen the
marketing transformation capabilities of Accenture Song—he firm’s
tech-powered creative group – and add significant depth to its
offerings in Australia, such as personalization, CRM and loyalty,
testing and experimentation and automation.
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The Lumery will strengthen Accenture
Song’s marketing transformation services in Australia (Photo:
Business Wire)
Businesses are urgently seeking ways to show up meaningfully for
their customers across touchpoints. More than half of global
consumers wish companies would respond faster to their changing
needs and expectations. The acquisition of The Lumery reflects
Accenture Song’s continued investment to help businesses in
Australia respond to rapid changes in martech. Global spending on
martech is expected to soar by 64% to $216 billion in 2027.
Mark Green, Australia and New Zealand lead at Accenture Song,
said: “There is great interest in using tech to understand
Australian customers more deeply and to streamline, enhance and
transform marketing and sales efforts, especially with the rise of
generative AI. The Lumery stands out for its distinct ability to
help clients navigate the constantly changing and fragmented
customer experience with its considered approach that integrates
software, data and analytics. Accenture Song and The Lumery share a
goal of helping organizations transform through connected marketing
and technology investments to drive customer growth.”
Founded in 2017, The Lumery brings complementary martech
ecosystem relationships to help clients transform through
technology for scale and mass customization. It provides industry
and platform consulting services, including marketing advisory and
planning, implementation across entire technology stacks,
operational excellence and simplification. The Lumery works with
clients across consumer goods and services, financial services,
public sector, retail and resources. Its team of approximately 80
people across its offices in Melbourne, Sydney and Bengaluru,
India, will join Accenture Song’s Marketing practice.
Rajan Kumar, co-founder and CEO of The Lumery, said: “Building
compelling customer experiences isn’t going to be solved by
technology alone. It also requires creativity, modern ways of
working, ever-evolving customer data and most importantly, great
people. The Lumery was founded with a clear ambition to be the
leading authority in martech – we’ve built a team of skilled
professionals and grown successful brands with our mix of marketing
and tech expertise. Joining Accenture Song is a monumental step in
our journey forward as we scale our expertise globally and,
together, help more businesses connect with their customers and
drive tangible business outcomes.”
Peter Burns, who leads Accenture’s business in Australia and New
Zealand, said: “Bringing The Lumery to augment Accenture Song’s
tech-powered creativity, data intelligence, and industry expertise
will help expand our Australian practice to lead clients further on
their path of sustained relevance.”
Accenture Song has been growing its suite of capabilities to
help clients grow, innovate and sustain relevance in the past year.
In Australia, The Lumery follows the recent addition of customer
insights and advisory business Fiftyfive5 to bolster its
data-driven marketing services. Other recent global acquisitions
include Jixie, Work & Co, Rabbit’s Tale, and
ConcentricLife.
Terms of the transaction were not disclosed.
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
“will,” “should,” “likely,” “anticipates,” “aspires,” “expects,”
“intends,” “plans,” “projects,” “believes,” “estimates,”
“positioned,” “outlook,” “goal,” “target” and similar expressions
are used to identify these forward-looking statements. These
statements are not guarantees of future performance nor promises
that goals or targets will be met, and involve a number of risks,
uncertainties and other factors that are difficult to predict and
could cause actual results to differ materially from those
expressed or implied. These risks include, without limitation,
risks that: the transaction might not achieve the anticipated
benefits for Accenture; Accenture’s results of operations have
been, and may in the future be, adversely affected by volatile,
negative or uncertain economic and political conditions and the
effects of these conditions on the company’s clients’ businesses
and levels of business activity; Accenture’s business depends on
generating and maintaining client demand for the company’s services
and solutions including through the adaptation and expansion of its
services and solutions in response to ongoing changes in technology
and offerings, and a significant reduction in such demand or an
inability to respond to the evolving technological environment
could materially affect the company’s results of operations; if
Accenture is unable to match people and their skills with client
demand around the world and attract and retain professionals with
strong leadership skills, the company’s business, the utilization
rate of the company’s professionals and the company’s results of
operations may be materially adversely affected; Accenture faces
legal, reputational and financial risks from any failure to protect
client and/or company data from security incidents or cyberattacks;
the markets in which Accenture operates are highly competitive, and
Accenture might not be able to compete effectively; Accenture’s
ability to attract and retain business and employees may depend on
its reputation in the marketplace; if Accenture does not
successfully manage and develop its relationships with key
ecosystem partners or fails to anticipate and establish new
alliances in new technologies, the company’s results of operations
could be adversely affected; Accenture’s profitability could
materially suffer if the company is unable to obtain favorable
pricing for its services and solutions, if the company is unable to
remain competitive, if its cost-management strategies are
unsuccessful or if it experiences delivery inefficiencies or fail
to satisfy certain agreed-upon targets or specific service levels;
changes in Accenture’s level of taxes, as well as audits,
investigations and tax proceedings, or changes in tax laws or in
their interpretation or enforcement, could have a material adverse
effect on the company’s effective tax rate, results of operations,
cash flows and financial condition; Accenture’s results of
operations could be materially adversely affected by fluctuations
in foreign currency exchange rates; changes to accounting standards
or in the estimates and assumptions Accenture makes in connection
with the preparation of its consolidated financial statements could
adversely affect its financial results; as a result of Accenture’s
geographically diverse operations and strategy to continue to grow
in key markets around the world, the company is more susceptible to
certain risks; if Accenture is unable to manage the organizational
challenges associated with its size, the company might be unable to
achieve its business objectives; Accenture might not be successful
at acquiring, investing in or integrating businesses, entering into
joint ventures or divesting businesses; Accenture’s business could
be materially adversely affected if the company incurs legal
liability; Accenture’s global operations expose the company to
numerous and sometimes conflicting legal and regulatory
requirements; Accenture’s work with government clients exposes the
company to additional risks inherent in the government contracting
environment; if Accenture is unable to protect or enforce its
intellectual property rights or if Accenture’s services or
solutions infringe upon the intellectual property rights of others
or the company loses its ability to utilize the intellectual
property of others, its business could be adversely affected;
Accenture may be subject to criticism and negative publicity
related to its incorporation in Ireland; as well as the risks,
uncertainties and other factors discussed under the “Risk Factors”
heading in Accenture plc’s most recent Annual Report on Form 10-K
and other documents filed with or furnished to the Securities and
Exchange Commission. Statements in this news release speak only as
of the date they were made, and Accenture undertakes no duty to
update any forward-looking statements made in this news release or
to conform such statements to actual results or changes in
Accenture’s expectations.
About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services—creating
tangible value at speed and scale. We are a talent- and
innovation-led company with approximately 743,000 people serving
clients in more than 120 countries. Technology is at the core of
change today, and we are one of the world’s leaders in helping
drive that change, with strong ecosystem relationships. We combine
our strength in technology and leadership in cloud, data and AI
with unmatched industry experience, functional expertise and global
delivery capability. We are uniquely able to deliver tangible
outcomes because of our broad range of services, solutions and
assets across Strategy & Consulting, Technology, Operations,
Industry X and Song. These capabilities, together with our culture
of shared success and commitment to creating 360° value, enable us
to help our clients reinvent and build trusted, lasting
relationships. We measure our success by the 360° value we create
for our clients, each other, our shareholders, partners and
communities. Visit us at www.accenture.com.
Accenture Song accelerates growth and value for our clients
through sustained customer relevance. Our capabilities span
ideation to execution: growth, product and experience design;
technology and experience platforms; creative, media and marketing
strategy; and campaign, commerce transformation content and channel
orchestration. With strong client relationships and deep industry
expertise, we help our clients operate at the speed of life through
the unlimited potential of imagination, technology and
intelligence.
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version on businesswire.com: https://www.businesswire.com/news/home/20240301888082/en/
Kate Maher Accenture Australia +61 405 778 205
kathryn.a.maher@accenture.com Sieu Ping Low Accenture Song +65 8182
8545 low.sieu.ping@accenture.com
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