Cutting-edge machine learning and artificial intelligence
read thousands of consumer comments shared across
the internet to uncover what makeup addicts around the world wish
for in a mascara
LONDON, Aug. 8, 2019
/PRNewswire/ -- Avon Products, Inc. (NYSE: AVP), today
announced the launch of its new True 5-in-1 Lash Genius Mascara,
developed in answer to social media's most-desired lash benefits:
volume, length, lift, definition and dramatic black colour.
Avon used the Genius Algorithm, an
exclusive machine learning and artificial intelligence tool to
read, filter, process and rank thousands of online consumer
comments to determine the top features they crave in a mascara.
The Genius Algorithm, created in partnership with data science
and creative production company Media Monks, allowed Avon to slice through and analyse largest
beauty database in the world – the internet – to inform the latest
addition to its product portfolio. By leveraging its renowned
R&D capabilities to harness this unprecedented level of
consumer insight, Avon is opening
up its brand by offering a product that delivers exactly what the
customer is asking for right now.
"This is another stride forward in our brand transformation and
we accelerate innovation and open up value," says James Thompson, Avon's Chief Beauty and Brand Officer. "The Genius Algorithm
allowed us to sort through huge amounts of user generated content
on social media and to understand the correlations and
interconnections in what people really wanted in a mascara. The big
finding was realizing that they actually don't want to choose
between one feature or the other. Volume and length are inarguably
the most requested benefits by the beauty community. Everybody is
seeking that coveted full and fanned-out lash look, but nobody
wants to give up other important benefits, such as a dramatic
intense black color. True 5-in-1 Lash Genius delivers it all."
Developed by Avon's
multiple-awarded R&D team, True 5-in-1 Lash Genius combines a
high-tech multi-action brush and a smart control gel formula
infused with deep carbon-black pigments that are both buildable and
lightweight. While the short bristles quickly load the formula onto
lashes from root to tip and corner to corner to deliver the
internet's number one benefit, dramatic multi-dimensional volume,
the comb grabs the lashes to lengthen, lift and separate each one
of them. True 5-in-1 Lash Genius is also smudge-proof and
water-resistant, standing up to heat and humidity to put an end on
mirror-checks throughout the day.
"Within this mass of data lies the answers to what each person
wants, and this is the root of our business. Co-creating with
consumers is the future and we very are excited to keep listening
to them," Thompson concludes.
To learn more and buy Avon True 5-in-1 Lash Genius mascara,
visit your local Avon website.
About Avon Products Inc.
For 130 years Avon has stood
for women: providing innovative, quality beauty products which are
primarily sold to women, through women. Millions of
independent sales Representatives across the world sell iconic Avon
brands such as Avon Color and ANEW through their social networks,
building their own beauty businesses on a full- or part-time
basis. Avon supports women's
empowerment, entrepreneurship and well-being and has donated over
$1billion to women's causes through
Avon and the Avon
Foundation. Learn more about Avon and its products at
www.avonworldwide.com. #Stand4Her
Forward-Looking Statements
This material contains "forward-looking statements" that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, including statements
relating to product launches and Avon's transformation. Because forward-looking
statements inherently involve risks and uncertainties, actual
future results may differ materially from those expressed or
implied by such forward-looking statements. These risks and
uncertainties include, but are not limited to, the possibility of
business disruption, competitive uncertainties, and general
economic and business conditions in Avon's markets as
well as the other risks detailed in Avon's filings with
the Securities and Exchange Commission. Avon undertakes
no obligation to update any statements in this material after it is
posted to the Investor Relations section of our website.
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SOURCE Avon Products Inc.