CHICAGO, Dec. 16, 2019 /PRNewswire/ -- Falcon.io, a Cision
company, has released the latest edition of its annual Digital
Marketing Trends Handbook. This is the fourth edition of the
handbook, which lists the 15 trends most likely to affect marketers
in 2020. The trends are based on industry research,
Falcon.io's expertise, as well as input from customers, partners
and influencers.
While the trends vary, they all represent both the challenges
and opportunities for digital marketers in 2020 and beyond. Some of
the topics explored include:
- How private messaging apps are taking over customer
service
- The latest evolution of social media advertising
- How the demand for authenticity is changing influencer
marketing
"The sheer volume of digital and social media formats now
available can be overwhelming, and digital marketers are working in
an industry that's changing every day," explained Rachel Kador, Content Marketing Specialist at
Falcon.io. "Added to which, marketers have to also contend with how
quickly customer behavior is changing."
"To succeed in today's landscape, it's crucial that marketers
stay knowledgeable about not only current trends, but what to
prepare for in the future."
Falcon.io will host a webinar addressing the social media trends
covered in the 2020 Digital Marketing Trends Handbook on
January 23rd. The webinar will be
co-hosted by social media consultant and influencer Matt Navarra. Registration for the webinar can
be found here.
In addition, the handbook will form the basis of a Roadshow to
take place in selected cities around the world, beginning in
January 2020. Each session will cover
the key trends with ample room for discussion and
knowledge-sharing.
"The Roadshow will provide us with the opportunity to connect
even more closely with our peers, and discuss how marketers all
over the world are approaching similar challenges," said Kador.
Roadshow locations and agenda to be announced soon on
www.Falcon.io.
To download and read the full 2020 Digital Marketing Trends
Handbook, click here.
About Falcon.io
Falcon.io offers an integrated
SaaS platform for social media listening, engaging, publishing,
advertising, analytics and benchmarking. The company enables its
clients to explore the full potential of digital marketing by
managing multiple customer touchpoints from one platform. Its
client portfolio includes Carlsberg, Toyota, William Grant & Sons, momondo, Panasonic and
Coca-Cola.
About Cision
Cision Ltd (NYSE: CISN) is a leading
global provider of earned media software and services to public
relations and marketing communications professionals. Cision's
software allows users to identify key influencers, craft and
distribute strategic content, and measure meaningful impact. Cision
has over 4,800 employees with offices in 22 countries throughout
the Americas, EMEA, and APAC. For more information about its
award-winning products and services, including the Cision
Communications Cloud®, visit www.cision.com and follow
Cision on Twitter @Cision.
Media Contact:
Rebecca Dersh
PR Manager, Cision
cisionpr@cision.com
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SOURCE Falcon.io; Cision
