Cosentino Selects Sprinklr to Create a Unified Social Media and Marketing Strategy
20 Novembre 2023 - 8:00AM
Business Wire
Global surfaces leader with 148 business units
leverages Sprinklr’s AI-powered unified to create consistent,
engaging experiences for customers on every channel
Sprinklr (NYSE: CXM), the unified customer experience management
(Unified-CXM) platform for modern enterprises, today announced that
Cosentino, a leading global company that produces and distributes
sustainable surfaces for the world of architecture and design, has
chosen Sprinklr to optimize its social media and marketing
strategies.
Cosentino is a global brand with 148 business units and 6,000
employees from 129 different nations. Delivering consistent,
on-brand experiences across every channel at this scale is an
immense challenge. Cosentino will utilize Sprinklr Social,
Sprinklr Insights, and Sprinklr Marketing to
streamline content creation, distribution, and audience engagement
across digital channels.
According to Damián Granados-Lorca Soto, Global VP of
Marketing at Cosentino: “Our brand challenge is to go from
being a leader in kitchen countertops to being a leader in the
surfaces market in a broader way and with greater diversification
of applications, and the unified platform of Sprinklr offers the
tools we need to achieve this transformation. We are confident that
this partnership will allow us to effectively communicate the
versatility and quality of our brand, while building strong
relationships with industry professionals.”
“As a valued new customer, Cosentino is signifying its
commitment to adapting to the evolving needs of the market by
investing in Sprinklr’s unified platform for managing and
optimizing social media and digital marketing,” said Sprinklr
Senior Vice President of European Sales, Michael Maas. “We look
forward to helping Cosentino streamline its marketing processes,
ensure consistency in brand messaging, gain deep insights into
audience behavior, and effectively measure and adapt its strategies
– with the end goal of reinforcing its position as a leading
provider of sustainable surfaces for architecture and design.”
As a leading company creating unique environments and designs
for residential and commercial spaces, Cosentino hopes to inspire
people's lives with meaningful design brands such as Silestone® or
Dekton®. At the same time, as a corporate entity, it is a pioneer
in promoting environmental and social responsibility, which
supports its competitive advantage in the global surface
market.
With Sprinklr, Cosentino looks to achieve its goal of reaching,
engaging, and listening to the architecture and design community
with the following capabilities:
- Advanced social media listening and engagement:
Sprinklr Social will help Cosentino monitor and understand
conversations within the architecture and design community,
enabling them to eliminate manual work while refining their
messaging and product offerings based on real-time insights.
- AI-powered performance analytics: Sprinklr Insights will
reduce reporting time, measure the impact of Cosentino’s brand
messaging, and help the company make rapid data-driven adjustments
to its strategy.
- Unified content management with global governance: Sprinklr
Marketing will help Cosentino create and distribute engaging
content with built-in auditability and AI-powered Smart Compliance,
ensuring global governance.
“We are excited to partner with Sprinklr and leverage their
AI-powered Unified-CXM platform to help us effectively communicate
our brand's versatility and quality to architects, designers, and
consumers,” added Jaime Valverde Cohén, Global director of
content, social media and retail marketing at Cosentino. “With
Sprinklr, we can streamline content creation, gain valuable
audience insights, and measure the impact of our brand’s messaging
in real time. This partnership is an important step towards
achieving our mission of inspiring and transforming spaces
worldwide.”
Additional Information:
- To request a Sprinklr demo, click here.
- For more information on Sprinklr products, click here.
About Sprinklr Sprinklr is a leading enterprise software
company for all customer-facing functions. With advanced AI,
Sprinklr's unified customer experience management (Unified-CXM)
platform helps companies deliver human experiences to every
customer, every time, across any modern channel. Headquartered in
New York City with employees around the world, Sprinklr works with
more than 1,400 valuable enterprises — global brands like
Microsoft, P&G, Samsung and more than 50% of the Fortune 100.
Sprinklr’s value to the enterprise is simple: We un-silo teams to
make customers happier.
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version on businesswire.com: https://www.businesswire.com/news/home/20231119987788/en/
Press Austin DeArman pr@sprinklr.com
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