Keynote Ranks Discover Website #1 in Q4 2014 Credit Card Scorecard Study
08 Dicembre 2014 - 7:44PM
Business Wire
Discover’s website has received the top overall score for
customer experience in a recent study performed by Keynote. The
Keynote Scorecard rankings are based on responses from users who
performed tasks on leading credit card websites.
The top nine U.S. card issuers’ websites were evaluated on how
well they met weighted criteria in four categories: Functionality,
Ease of Use, Privacy & Security, and Quality &
Availability. Discover’s website ranked #1 in the Functionality and
Ease of Use categories. The scorecard also measured the issuers’
digital capabilities organized by five common user tasks: Get Card,
Check & Pay Bill, Look Up Information, Get Service, and Value
Added. Discover ranked #1 in the Get Service and Value Added
Service tasks.
“More customers than ever interact with Discover via the website
and mobile, so it’s critical that we deliver an outstanding digital
experience every time,” said Mike Boush, vice president of
e-business for Discover. “This #1 ranking is validation that we are
successfully delivering on that goal.”
Discover’s secure website helps cardmembers manage their
accounts and track their spending with features such as:
- Free FICO Score: Helps stay on top of credit and avoid
surprises
- Spend Analyzer: Compares spending patterns over time with
helpful graphs and charts
- Online Statements & Recent
Activity: Allows cardmembers to view
up to 24 months of transactions; those enrolled in Paperless
Statements can also historical PDF statements for the past 7
years
- Real-Time Alerts: Provide cardmembers
with critical information including, transactions, payments, and
rewards
"Discover has incorporated a number of important ease-of-use
features that make it stand apart from the competition in Keynote’s
latest Credit Card Scorecard,” said Ben Rushlo, vice president
of analytics, Keynote. “Among the ease-of-use best practices that
helped Discover.com come in first place is that the site now shows
scheduled payments to be made toward the statement balance and
provides a direct link to payment history on the secure site
landing page. In the hyper-competitive credit card marketplace,
improved ease of use, credit management resources, and flexible
personalization features as listed above are critical to
elevating your brand.”
Discover also offers apps for cardmembers to manage their
accounts via iPad®, iPhone®, and Android™.
About Keynote Competitive Research
Keynote Competitive Research examines customer’s online
experience, site performance, and quality. For more information on
Keynote’s Competitive Research and this year’s study, visit
www.keynote.com.
Keynote is the global leader in cloud–based testing, monitoring
and analytics for mobile and web, optimizing the value of every
digital interaction, enhancing user experience and driving business
value through online performance. The company runs the world’s
largest cloud testing, monitoring and analytics network in the
world and collects over 700 million mobile and website performance
measurements daily. In 2012 Keynote, a Thoma Bravo portfolio
company, was recognized by Forbes Magazine as “One of the Best 100
Companies in America.”
Copyright © 2014 Keynote Systems, Inc. Keynote is a trademark of
Keynote Systems, Inc. in the US and other countries. All other
trademarks are the property of their respective owners.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking
and payment services company with one of the most recognized brands
in U.S. financial services. Since its inception in 1986, the
company has become one of the largest card issuers in the
United States. The company issues the Discover card, America’s cash
rewards pioneer, and offers home loans, private student loans,
personal loans, home equity loans, checking and savings accounts,
certificates of deposit and money market accounts through its
direct banking business. It operates the Discover Network, with
millions of merchant and cash access locations; PULSE, one of the
nation’s leading ATM/debit networks; and Diners Club
International, a global payments network with acceptance in more
than 185 countries and territories. For more information,
visit www.discover.com/company.
Discover Financial ServicesJenna DiMaria,
224-405-3808jennadimaria@discover.com
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