Discover Card Shares the Top Spot in Customer Loyalty for 19th Consecutive Year
18 Marzo 2015 - 2:00PM
Business Wire
Discover shared the top spot in the credit card category this
year in customer brand loyalty, according to an annual study by the
independent search firm Brand Keys, Inc.
The 2015 Brand Keys Customer Loyalty Engagement Index® measures
the degrees of loyalty that consumers exhibit toward their favorite
brands. Discover has held or shared the top Brand Keys ranking in
its category for the past 19 consecutive years.
For the 2015 index, Brand Keys surveyed 36,605 consumers, ages
18 to 65, and examined 540 brands in 64 categories.
“Everything we do ladders up to making sure we provide great
rewards, peace of mind and exceptional service for our customers,”
said Harit Talwar, president, U.S. Cards for Discover. “Our
priorities are based on what our cardmembers need, want and expect.
This Brand Keys recognition, which we have received for 19
consecutive years, proves that we stand by our commitment to our
customers and that we will continue to provide unique value with
each interaction.”
“Being rated #1 for 19 years in a row is an unparalleled
customer tribute to the Discover brand. Discover has been able to
anticipate what customers need to feel empowered and secure by
creating category-defining products and services,” said Robert
Passikoff, founder and president, Brand Keys. “In a category where
consumer expectations have increased dramatically year-after-year,
Discover has consistently delivered on them and continues to do
so.”
The Brand Keys research found that customer expectations have
increased nearly 28 percent over 2014’s index results. Empowered
customers have come to expect everything from brands. The gap
between what consumers expect and what brands deliver is driven
almost entirely by emotional values, which has created high levels
of expectations. Brands that are able to create meaningful
differentiation and engagement are able to better identify
customers’ needs and address them via authentic emotional
values.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company issues the Discover card, America’s cash rewards
pioneer, and offers private student loans, personal loans, home
loans, checking and savings accounts, certificates of deposit and
money market accounts through its direct banking business. It
operates the Discover Network, with millions of merchant and cash
access locations; PULSE, one of the nation’s leading ATM/debit
networks; and Diners Club International, a global payments network
with acceptance in more than 185 countries and territories. For
more information, visit www.discover.com/company.
DiscoverSusan J. Diaz de Leon,
224-405-5344susandiazdeleon@discover.com
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