Better to Be Fun Than Rich: Discover Valentine’s Day Survey Reveals What People Look for at the Start of a Relationship
09 Febbraio 2016 - 2:00PM
Business Wire
As Relationships Grow, So Does the
Importance of Financial Stability; Millennials to Spend the Most on
Valentine’s Day
People looking for love seek fun over finances, according to
Discover’s 2016 Valentine’s Day Survey. The national survey
included adults, ages 18 and over, in various stages of
relationships. When asked to pick which was the most important
factor when entering into a relationship, 40 percent chose fun and
adventure, followed by physical attraction at 29 percent, financial
stability at 19 percent and starting a family at 12 percent.
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The survey also shows that once in a relationship, people place
a higher value on their partner’s finances as their relationship
gets more serious. Among those dating, 59 percent consider their
significant other’s financial stability to be very or extremely
important. Once engaged, that level of importance jumps to 82
percent.
Engaged couples also communicate more about their finances, with
44 percent saying they discuss finances with their significant
other at least once a week, compared to 11 percent of those
dating.
To Gift or Not to Gift?
Did your significant other tell you not to buy him or her a
Valentine’s Day gift? If so, there’s a good chance they’re still
hoping for one. Of the 75 percent who told their partner not to
bother with a gift, 28 percent honestly meant it, while 47 percent
think it would be nice to be surprised with a gift.
Valentine’s Day Spending Trends: Millennials to Spend Twice
as Much as Baby Boomers
Discover’s survey also asked about expected Valentine’s Day
spending. Overall, consumers say they’ll spend an average of $143
on their sweetheart this Valentine’s Day, with Millennials, ages 18
to 34, planning to spend the most at $185 on average. That figure
is more than double the $70 that Baby Boomers, ages 55 and over,
plan to spend.
Credit cards are expected to be the most popular form of payment
this Valentine’s Day, with 49 percent of shoppers planning to
charge their purchases. Forty-four percent say they’ll use cash, 43
percent debit cards and 10 percent will redeem credit card
rewards.
Compared to 10 years ago, credit card use is expected to be up
26 percent, debit card use up 13 percent, and the use of cash down
28 percent, according to figures from Discover’s 2006 Valentine’s
Day Survey.
This year, 44 percent of consumers say they’ll do most of their
Valentine’s Day shopping in-store, versus 18 percent who will
primarily shop online. In addition, 91 percent say they do their
shopping a week or more before Valentine’s Day.
About Discover’s 2016 Valentine’s Day Survey
The national survey of 2,023 consumers ages 18 and over was
commissioned by Discover and conducted by Instantly, an independent
survey research firm, from January 19 to 22, 2016. The maximum
margin of sampling error was ±5 percentage points with a 95 percent
level of confidence.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company issues the Discover card, America's cash rewards
pioneer, and offers private student loans, personal loans, home
equity loans, checking and savings accounts and certificates of
deposit through its direct banking business. It operates the
Discover Network, with millions of merchant and cash access
locations; PULSE, one of the nation's leading ATM/debit networks;
and Diners Club International, a global payments network with
acceptance in more than 185 countries and territories. For more
information, visit www.discover.com/company.
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DiscoverDerek Cuculich,
224-405-0665derekcuculich@discover.com
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