Discover Ranks #1 in Customer Loyalty for 21st Consecutive Year
28 Aprile 2017 - 4:00PM
Business Wire
Discover shared the top spot in customer brand loyalty within
the credit card category, according to an annual study by the
independent search firm Brand Keys, Inc. This marks the 21st
consecutive year Discover has ranked #1 for customer loyalty.
“Discover has a customer-first approach that is at the heart of
everything we do,” said Julie Loeger, executive vice president,
chief marketing officer. “Being ranked #1 every year since the
inception of the Brand Keys award highlights our continued focus on
listening to and helping our cardmembers meet their financial
goals.”
“Every year consumers want more, and these days especially when
it comes to financial services. For 21 years Discover has been
rated #1 when it comes to anticipating customer needs that allow
them to feel both empowered and secure,” said Robert Passikoff,
founder and president, Brand Keys. “Discover has done this by
creating category-defining products and services, consistently
delivering on those values, and continues to do so. Being
acknowledged for 21 years in a row is an unparalleled customer
tribute to the Discover Financial Services brand, and we
congratulate them.”
The 2017 Brand Keys Customer Loyalty Engagement Index® surveyed
49,168 consumers, 18 to 65 years old, and examined 740 brands to
determine the degrees of loyalty that consumers exhibited toward
their favorite brands.
This year Brand Keys added 11 new categories, including: Energy
Drinks, Snack Brands, Toys, and Yogurt, resulting in engagement
evaluations of 740 brands. A complete listing of the 83 categories
and the brands which best emotionally engage consumers can be found
at:
http://brandkeys.com/portfolio/customer-loyalty-engagement-index/
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company issues the Discover card, America's cash rewards
pioneer, and offers private student loans, personal loans, home
equity loans, checking and savings accounts and certificates of
deposit through its direct banking business. It operates the
Discover Network, with millions of merchant and cash access
locations; PULSE, one of the nation's leading ATM/debit networks;
and Diners Club International, a global payments network with
acceptance in more than 185 countries and territories. For more
information, visit www.discover.com/company.
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DiscoverSusan J.
Villalobos224-405-5344susanvillalobos@discover.com
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