Discover’s Title Sponsorship of San Diego Bike Share Program Ushers in New Era as Discover Bike
29 Gennaio 2018 - 12:00PM
Business Wire
Partnership Brings Additions and Improvements
to the Bike Fleet, Stations and Technology
San Diego’s bike share program is getting a fresh look and a new
name. Discover announced a multiyear agreement that, starting
today, will transform the city’s public bike share initiative into
Discover Bike, with new branding rolling out over the next few
weeks. The sponsorship will spark additional investments in the
program’s equipment and technology, including more bikes and
stations and a new mobile app.
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San Diego’s bike share program is getting
a fresh look and a new name: Discover Bike. (Photo: Business
Wire)
“The actions we take today will make a big difference tomorrow,”
said San Diego Mayor Kevin L. Faulconer. “Discover’s support of the
San Diego bike share program will enable improvements to the system
and allow for its continued expansion. Increasing commuter
bicycling opportunities is an important goal of our Climate Action
Plan. Also, the concentration of bike share locations in the urban
core will play an important part in the Downtown Mobility Plan,
which will enhance bicycle safety and increase ridership.”
Discover’s sponsorship will enable program operator DecoBike to
boost the size of the bike share fleet by 20 percent, with
additional bikes and stations being added to the city’s downtown
and port district areas. Riders will also benefit from investments
in new technology, including a new mobile app, an enhanced
membership fob, and software updates for more advanced bike and
equipment tracking. Discover cardmembers will get 20 percent off
the cost of all rentals or memberships when paying with their
Discover cards.
“Discover is continually looking for new and different ways to
invest in and support the communities in which we do business,”
said Vijay Konduru, vice president of media and sponsorships at
Discover. “We’re looking forward to Discover Bike becoming part of
the fabric of San Diego as our sponsorship helps create more
transportation opportunities for local residents and enhances the
rider experience through investments in new technology. Plus, we’re
providing significant savings opportunities when users pay for
rides or memberships with their Discover cards.”
“Thanks to Discover’s sponsorship, we’re another step closer to
our goal of making bike share a widespread transportation option
for the people of San Diego,” said Ricardo Pierdant, CEO at
DecoBike. “Planning and implementation is already underway to get
more Discover Bikes on the road and more stations in key locations
across the city.”
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking
and payment services company with one of the most recognized brands
in U.S. financial services. Since its inception in 1986, the
company has become one of the largest card issuers in the
United States. The company issues the Discover card, America's cash
rewards pioneer, and offers private student loans, personal loans,
home equity loans, checking and savings accounts and certificates
of deposit through its direct banking business. It operates the
Discover Network, with millions of merchant and cash access
locations; PULSE, one of the nation's leading ATM/debit networks;
and Diners Club International, a global payments network with
acceptance in more than 185 countries and territories. For more
information, visit www.discover.com/company.
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Discover Financial ServicesJeremy
Borling224-405-4252jeremyborling@discover.com@Discover_News
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