- Pet Protect offers a comprehensive line of
veterinarian-formulated, science-backed supplements.
- The U.S. pet supplement market is growing as pet parents
increasingly desire proactive wellness options.
- Pet Protect features products for both dogs and cats, including
joint health, multivitamins, Omega-3, fast-acting calming, allergy
and immune support, digestive function support and more.
- The launch of Pet Protect from the Makers of Advantage
strengthens Elanco's position as a leader in the pet health market
and offers a science-backed brand to the supplements category. The
Advantage brand is a trusted leader in pet health for 25
years.
GREENFIELD, Ind., Feb. 20,
2025 /PRNewswire/ -- Elanco Animal Health
Incorporated (NYSE: ELAN) today announced the launch of Pet
Protect, a line of veterinarian-formulated supplements for dogs and
cats. With the pet supplement market experiencing rapid growth and
increasing relevance, Pet Protect emerges as a modernized,
science-backed supplement line specifically designed to cater to
the diverse health needs of pets.
As pet owners increasingly recognize the importance of their
pets' health and well-being, their expectations for comprehensive
pet care have risen significantly, resulting in a heightened
awareness to take proactive measures to ensure not only their
health but their pet's health too. The U.S. pet supplement market
reached a size of $2.7 billion in
2023, achieving a Compound Annual Growth Rate (CAGR) of 20% over
the past five years.1 The explosive growth in the pet
supplements market has remained constant as customers see value in
supplements – with over half of pet supplement purchasers reporting
about the same spend in 2023 despite inflation price
pressures.2 In response to this growing demand and the
shifting focus of pet parents toward proactive wellness, Elanco has
introduced Pet Protect to provide comprehensive support for pets'
everyday health.
"As the leader in pet health over the counter products,
expanding into supplements is a natural fit for Elanco," said
Bobby Modi, Executive Vice
President, U.S. Pet Health and Global Digital Transformation. "This
underscores our dedication to enhancing the health and well-being
of pets while driving growth and expanding our footprint in this
dynamic market."
Pet Protect stands out in the supplement market thanks to
several distinct qualities:
- Veterinarian-Formulated: Developed with over 25 years of
veterinary experience.
- Backed by Science: Uses safe, proven and studied
ingredients.
- Trusted Branding: From the makers of Advantage. A
trusted leader in pet health for 25 years.
- Commitment to Quality: Earning the NASC® quality
seal.
"At Elanco, we recognize that pets are cherished family members
and deserve the highest quality of care," said Dr. David Gosche, veterinarian and Executive
Director, Consulting Vet Team at Elanco. "Pet Protect is designed
to support the health of pets with scientifically formulated
veterinarian-approved ingredients."
Pet Protect offers a full line of supplements, each with a
unique function to improve the quality of life for pets. From
promoting healthy skin, helping to support situational stress,
supporting joint health and immune function, Pet Protect offers
comprehensive solutions that meet the diverse needs of pets. The
product line includes but is not limited to:
- Pet Protect Hip & Joint: Our Synovi G3 formula for
dogs offers a proactive way to support healthy hip and joint
function in active dogs.
- Pet Protect Multivitamin: Our DVM Daily Soft Chews
formula for dogs supports everyday health and wellness, immune and
bone strength, energy and healthy digestion.
- Pet Protect Digestive Health for Dogs: Our Lactoquil
formula supports everyday GI health and microbial balance for dogs
and helps in times of normal digestive upset.
- Pet Protect Calming Fast Acting: Our proprietary
Tranquilify™ blend works in as little as 30 minutes and lasts up to
four hours and helps support situational stress, positive behavior
in times of stress and curbs destructive behavior in dogs.
- Pet Protect Skin Health: The only over-the-counter dog
supplement that uses phytoceramide which helps regulate hydration,
supports a healthy skin barrier and supports a normal inflammatory
response in dogs.
This launch reinforces Elanco's commitment to making life better
for animals through innovative solutions that address a multitude
of health needs for pets. For more information on Pet Protect,
visit Pet Protect from the makers of Advantage.
ABOUT ELANCO
Elanco Animal Health Incorporated (NYSE:
ELAN) is a global leader in animal health dedicated to innovating
and delivering products and services to prevent and treat disease
in farm animals and pets, creating value for farmers, pet owners,
veterinarians, stakeholders and society as a whole. With nearly 70
years of animal health heritage, we are committed to helping our
customers improve the health of animals in their care, while also
making a meaningful impact on our local and global communities. At
Elanco, we are driven by our vision of Food and Companionship
Enriching Life and our Elanco Healthy Purpose™ sustainability
pillars – all to advance the health of animals, people, the planet
and our enterprise. Learn more at www.elanco.com.
Pet Protect, Advantage, Alenza, DVM Daily Soft Chews, Endurosyn,
Free Form, Lactoquil, Seasoderm, Synovi G3, Synovi G4, Tranquilify,
Elanco and the diagonal bar logo are trademarks of Elanco or its
affiliates. ®2025 Elanco or its affiliates.
1 Packaged Facts Pet Supplements in the US,
10th Edition, September
2024
2 Packaged Facts Pet Supplements in the US,
9th Edition, March
2023
Investor Contact: Tiffany Kanaga
(765) 740-0314 tiffany.kanaga@elancoah.com
Media Contact: Season Solorio, (765)
316-0233, season.solorio@elancoah.com
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SOURCE Elanco Animal Health
