FIGS to Outfit 250+ Team USA Healthcare Professionals at the 2024 Olympic and Paralympic Games
20 Maggio 2024 - 3:00PM
Business Wire
The agreement through LA28 honors the “team
behind the team” that supports athletes and provides premium care
not only in the most important moments of their career but every
step of the way.
FIGS (NYSE: FIGS), the renowned medical apparel brand, announced
today a multi-year agreement with The U.S. Olympic & Paralympic
Committee (USOPC) and The LA28 Olympic and Paralympic Games (LA28),
highlighting the Awesome Humans who push the limits every day to
support their patients in life’s most critical moments. Beginning
with this year’s Olympic and Paralympic Games in Paris, FIGS will
outfit the 250+ healthcare professionals supporting Team USA
Olympic and Paralympic athletes, and will provide uniforms through
the Los Angeles 2028 Olympic and Paralympic Games.
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the full release here:
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“We wanted to choose only the most high-quality apparel for our
world class medical staff,” said Peter Zeytoonjian, SVP, Consumer
Products of The U.S. Olympic & Paralympic Properties (USOPP)
and LA28. “Which is why FIGS will continue supporting the Team USA
Medical Team through the highly anticipated home games here in Los
Angeles.”
Driven by the pursuit to spotlight the selflessness and
determination of healthcare professionals, FIGS’ support of the
USOPC highlights the Team USA medical staff, who go above and
beyond to care for elite athletes leading up to and during the
Games. The collaboration recognizes the team of healthcare
professionals who support athletes in the pursuit of their personal
best.
In celebration of the 2024 Olympics & Paralympics, FIGS is
unveiling a limited-edition, Team USA-inspired collection that will
be available for online purchase. The spirited line uses a palette
of red, white and blue and is inspired by the strength of the
medical team behind every Olympian and Paralympian. Staying true to
FIGS’ core values, the products feature functional innovation to
meet the high standards of today’s healthcare professionals. The
collection includes distinct Team USA Medical Team emblems and
branding.
“We are thrilled to embark on this journey with Team USA,
marking a significant milestone in our shared commitment to support
our invaluable healthcare professionals,” said Trina Spear, CEO of
FIGS. “This joint initiative is truly inspiring and we are
honored to stand alongside Team USA and the USOPC in our commitment
to supporting the Awesome Humans at the 2024 Summer Olympic &
Paralympic Games.”
To commemorate this milestone, FIGS will launch a 360-degree,
omni-channel campaign in July. As part of the campaign, FIGS will
host an event for the Team USA healthcare professionals in Paris
where medical staff and volunteers will be honored for their work.
For healthcare professionals not in Paris, FIGS will host a
celebratory Team USA event in New York City in July.
“We are excited to enter into this relationship with FIGS, with
an ultimate goal of recognizing the amazing medical staff that
works tirelessly behind the scenes to support the world’s greatest
athletes - both on and off the field of play,” said Dr. Jonathan
Finnoff, Chief Medical Officer, USOPC. “We look forward to working
closely with FIGS through 2028 to ensure that we continue honoring
these incredibly talented and committed professionals in the years
to come.”
The 2024 FIGS Team USA collection will be available for purchase
in July, on wearFIGS.com. To stay up to date on the
campaign, follow @wearFIGS on TikTok and Instagram and visit
wearFIGS.com.
About FIGS
FIGS is a founder-led, direct-to-consumer healthcare apparel and
lifestyle brand that seeks to celebrate, empower and serve current
and future generations of healthcare professionals. We create
technically advanced apparel and products that feature an unmatched
combination of comfort, durability, function and style. We share
stories about healthcare professionals’ experiences in ways that
inspire them. We create meaningful connections within the
healthcare community that we created. Above all, we seek to make an
impact for our community, including by advocating for them and
always having their backs. We serve healthcare professionals in
numerous countries in North America, Europe, the Asia Pacific
region and the Middle East. We also serve healthcare institutions
through our TEAMS platform. For more information, visit
wearFIGS.com.
About USOPC
Founded in 1894 and headquartered in Colorado Springs, Colorado,
the United States Olympic and Paralympic Committee serves as both
the National Olympic Committee and National Paralympic Committee
for the United States. The USOPC is focused on protecting,
supporting and empowering America’s athletes, and is responsible
for fielding U.S. teams for the Olympic, Paralympic, Youth Olympic,
Pan American and Parapan American Games, and serving as the steward
of the Olympic and Paralympic movements in the U.S. For more
information, visit TeamUSA.org.
About LA28 Olympic and Paralympic Games
The LA28 Games will mark Los Angeles’ third time to host the
Olympic Games, previously hosted in 1984 and 1932, and first time
to host the Paralympic Games. Los Angeles will host the world’s
most elite athletes in 2028 as it welcomes Paralympians and
Olympians from around the world to compete on the biggest stage in
sports. The LA28 Games are independently operated by a privately
funded, non-profit organization with revenue from corporate
partners, licensing agreements, hospitality and ticketing programs
and a significant contribution from the International Olympic
Committee. For more information, visit la28.org.
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For media inquiries Todd Maron | press@wearFIGS.com
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