Together, Victory Brewing Co. and
Tastykake® Launch Koffee Kake Ale to Ring
in the New Year
DOWNINGTOWN, Pa., Dec. 14,
2023 /PRNewswire/ -- Locally Brewed. Locally Baked.
Locally Loved. As Victory Brewing Company preps for 2024, they are
teaming up with fellow iconic PA brand, Tastykake®, to
create something for their fanbases in Pennsylvania and beyond. Victory put the
delicious flavors of Tastykake's Koffee Kake Cupkake into a sweet
ale with notes of pound cake and cinnamon. Koffee Kake Ale
will ship to Victory's distribution network in mid-December 2023 and be available in 6-pack 12
oz. bottles and draft until early March
2024, while supplies last.
Victory Brewing Co. will release its Tastykake Koffee Kake Ale
on Friday, December 22, at its taprooms in Downingtown, PA; Philadelphia, PA; Parkesburg, PA; and Kennett Square, PA. Join for a first taste,
giveaways, and pairings from Victory and Tastykake from
11 am – 4
pm. The first 10 consumers in attendance at each of
Victory's Taprooms on the 22nd will score special and
limited co-branded prize packs.
"Brand crossovers are on the rise in craft for the unique and
special value they bring to drinkers. As Victory entered the world
of collaboration, it was especially important for us to select a
partner whose identity, values and flavor profiles would align with
ours in a way that connected with our loyal fanbase," Kelly Irvine, brand manager of Victory Brewing
Company, explains.
Ashley Hornsby, Tastykake brand
manager, adds, "We are thrilled for the opportunity for Tastykake
to collaborate with Victory Beer on such a unique and tasty
mash-up. We believe the Koffee Kake Ale brings the best of these
two iconic brands together in a flavorful way for our passionate
fans."
Find Victory's new Tastykake Koffee Kake Ale at retailers near
you after launch by exploring the Beer Finder at
VictoryBeer.com/BeerFinder. Follow Victory on social media at
@VictoryBeer and Tastykake @Tastykake for updates and more on
co-branded events behind this tasty collaboration.
About Victory Brewing Company
Headquartered in Downingtown, PA,
Victory Brewing Company is a craft brewery founded by Bill Covaleski and Ron
Barchet, born out of a passion to introduce Americans to
high-quality beer and a drinking experience rooted in connectivity.
In 1996, Victory opened its doors to serve full-flavored,
innovative beers putting curiosity and inspiration from their
travels and the world around them into each delicious pint and has
since become a cornerstone of the craft beer industry as a highly
regarded and internationally recognized brand. Victory has imbued
its vibrant culture and elevated beer-drinking experience at its
taproom locations in Parkesburg,
PA; Kennett Square, PA;
Charlotte, NC; flagship location
in Downingtown, PA; and
Philadelphia, PA. In February 2016, Victory announced an alliance with
Southern Tier Brewing Company under the partnership platform of
Artisanal Brewing Ventures. Brooklyn-based Sixpoint Brewery and Bold Rock
Hard Cider in Nellysford, VA have
since joined the Artisanal Brewing Ventures family. To learn more
about Victory Brewing Company please visit
www.victorybeer.com or follow us on social media @victorybeer
and @victorytaprooms.
Taste Victory Responsibly
About Tastykake
A snack favorite since 1914, Tastykake offers a complete
line of snack cakes, pies, cookies, and donuts available in
supermarkets, mass merchandisers, convenience stores and other
retailers. Celebrated for freshness and quality, the Tastykake
product portfolio includes such classics as Krimpets®, Kandy Kakes®
and Juniors®. One taste of a Tastykake treat and you'll know
why this brand has been a favorite of many for more than 100 years.
Tastykake is a brand of Flowers Foods, Inc. (NYSE: FLO), one of the
largest baking companies in the U.S. For more information on
Tastykake or Flowers Foods, please
visit www.tastykake.com or www.flowersfoods.com.
Kelly Irvine
(215) 485-1434
kirvine@artbrewventures.com
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SOURCE Victory Brewing Company