Academy Award-winning actor, producer, author and activist, Jane Fonda, stars in campaign in support of polar bear conservation

Today, Canada Goose names renowned designer, Haider Ackermann, as its first-ever Creative Director. A luminary in the fashion industry and universally celebrated for his talent in defining modern design, he will apply his creative touch to shape the future of Canada Goose product and elevate the brand’s creative aesthetic. The Colombian-born French designer will be based in Paris and work alongside Chairman & CEO, Dani Reiss, to guide the company into its next era.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240514767449/en/

Haider Ackermann in Arctic Blue PBI Hoodie (Photo: Business Wire)

“When it comes to the marriage of craftsmanship and beauty, there’s no one more fitting than Haider Ackermann. He intuitively understands Canada Goose as a brand apart from all others, and that authenticity, craftsmanship and performance are the cornerstones of our brand,” said Dani. “With his distinct ability to harness the energy and potential of our authentic heritage, I look forward to seeing his impact across our designs.”

The appointment is marked by the launch of an exclusive style in support of Polar Bears International (PBI), which is at the forefront of efforts to study, understand and protect polar bears and their declining habitat. Inspired by a trip with Dani to Churchill, Manitoba – known as the polar bear capital of the world – his inaugural launch is a testament to their shared belief that every human has an inherent responsibility to protect our planet and an ability to make a meaningful impact.

The launch campaign celebrates film icon and one of today’s most inspiring activists, Jane Fonda. Having dedicated her life to educating, influencing, and inspiring the world on environmental, cultural and societal issues, she is the ideal protagonist for this important story.

“What drew me to Canada Goose is not only how they have created a category, but also its authentic reputation and drive to stay committed to its purpose. The impact this brand has had on the world around us is meaningful and inspirational,” said Haider. “I consider myself a student of the environment and my trip to Churchill lit a fire to do more and be more. My hope is that by coming together with the extraordinary climate champion Jane Fonda, we can help drive people to act – and to do it now.”

“Collective action is the only way we can go further, faster,” said Jane Fonda. “I have put my full force into inspiring planet-friendly choices to address the climate crisis, and partnering with Haider and Canada Goose to bring attention to what’s happening in the Arctic is powerful, important and essential.”

The limited-edition sweatshirt, called the PBI Hoodie, is made of organic cotton and 100% of proceeds from the sale of the sweatshirt will go to PBI to fund vital research, implement innovative conservation strategies, and educate communities about the importance of protecting the Arctic.

The PBI Hoodie launched today in select stores around the world and online at CanadaGoose.com. Haider’s first seasonal capsule collection will launch in Fall/Winter 2024.

Media: media@canadagoose.com

Investors: ir@canadagoose.com

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