New products from iconic brands like Stilo
and HANS underscore company’s motorsports safety leadership
Holley Performance Brands (NYSE: HLLY), a leader in automotive
aftermarket performance solutions, today announced its return to
the Performance Racing Industry (PRI) 2024 tradeshow, where it will
showcase cutting-edge products from its iconic safety and racing
brands, including Stilo, Simpson, HANS, RaceQuip, Holley EFI and
MSD.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241206453592/en/
Pictured: The Stilo ST6 helmet, featuring
enhanced comfort, superior performance and unmatched protection
(Photo: Business Wire)
“From pavement to dirt, we’re engaging a passionate base of
enthusiasts with world-class solutions that bring performance,
safety, fun and excitement to motorsports racing,” said Matthew
Stevenson, President and Chief Executive Officer, Holley
Performance Brands. “We are proud to have the strongest Safety
& Racing portfolio in the industry, and PRI is the ideal stage
to show how our innovative products are moving our industry forward
and empowering racers to confidently and safely take the
wheel.”
Featured Safety Innovations at PRI 2024
Holley Performance Brands will showcase products from across its
Safety & Racing consumer vertical grouping, including the debut
of two new standout solutions designed to set new benchmarks in
motorsports safety.
The Stilo ST6 helmet incorporates new breakthrough
innovations from one of the most respected brands in the industry.
The helmet is designed to meet the real-world demands of
motorsports at the highest level with:
- New composite technology – Manufactured utilizing a new
composite layup, the ST6 composite is one of the lightest composite
helmets on the market.
- Puro technology – By utilizing different blends of
carbon fiber and layup techniques, Stilo sets the benchmark in the
industry with our “zero” helmet line as the lightest helmet on the
market.
- Enhanced interior padding and improved ventilation –
Featuring new fabrics and channels, the ST6 is the new standard in
comfort.
- Advanced communications technology – Stilo offers a wide
range of communication kits and adapters, allowing crystal clear
communication in any environment.
- Meets or exceeds all safety standards across the
globe.
The HANS IV device is the latest iteration of the brand’s
revered head and neck restraints. Building on the legacy of the
HANS III, the HANS IV is specially designed to reach a wider range
of racing enthusiasts, including customers looking to make their
first purchase from the renowned HANS brand. The HANS IV
features:
- Lighter, more ergonomic design for improved comfort,
functionality and extended wear
- Advanced protection utilizing a specialty blend of
composite materials, compatible with both legacy Hans posts and
other tethers
- Accepted in all racing series
“These new innovations demonstrate how our leading brands are
helping drivers push the limits of exhilaration with unparalleled
protection, confidence and style,” said Jordon Musser, Senior Vice
President, Safety and Electronics, Holley Performance Brands.
“Products like the Stilo ST6 and HANS IV meet the evolving needs of
motorsports enthusiasts, make high performance safety more
accessible for more enthusiasts and underscore our goal to be the
undisputed global leader in automotive performance solutions.”
In addition to its safety portfolio, Holley Performance Brands
will also showcase its top racing brands and performance products,
including Holley EFI® fuel injection systems, Holley® carburetors
and fuel systems, MSD® ignitions, RacePak® data acquisition
systems, Earl’s®, NOS® nitrous oxide systems and more.
Connect with Holley Performance Brands at PRI 2024
As the world’s largest gathering of motorsports professionals,
PRI has been the premier show for manufacturers, retailers, race
teams and media since 1988. This year’s show will take place from
December 12-14 at the Indiana Convention Center and Lucas Oil
Stadium in Indianapolis.
Attendees can connect with Holley Performance Brands at the
following booth grouping:
- Holley Performance Brands: Green Hall, Booth #1229
- Stilo: Green Hall, Booth #1225
- Simpson, HANS, RaceQuip: Green Hall, Booth #1313
For more information on PRI 2024, click here.
For more Holley Performance Brands company news, click here.
Certain statements in this press release may be considered
“forward-looking statements” within the meaning of the “safe
harbor” provisions of the United States Private Securities
Litigation Reform Act of 1995. Such forward-looking statements are
subject to risks, uncertainties, and other important factors which
could cause actual results to differ materially from those
expressed or implied by such forward-looking statements, including
but not limited to Holley’s ability to (1) successfully design,
develop, and market new products, (2) maintain and strengthen
demand for our products and brands, (3) attract new customers in a
cost-effective manner, (4) expand into additional consumer markets,
and (5) and the other risks and uncertainties set forth in the
Annual Report on Form 10-K for the year ended December 31, 2023
filed with the U.S. Securities and Exchange Commission (“SEC”) on
March 14, 2024, and in any subsequent filings with the SEC.
About Holley Performance
Brands
Holley Performance Brands (NYSE: HLLY) leads in the design,
manufacturing and marketing of high-performance products for
automotive enthusiasts. The company owns and manages a portfolio of
iconic brands, catering to a diverse community of enthusiasts
passionate about the customization and performance of their
vehicles. Holley Performance Brands distinguishes itself through a
strategic focus on four consumer vertical groupings, including
Domestic Muscle, Modern Truck & Off-Road, Euro & Import,
and Safety & Racing, ensuring a wide-ranging impact across the
automotive aftermarket industry. Renowned for its innovative
approach and strategic acquisitions, Holley Performance Brands is
committed to enhancing the enthusiast experience and driving growth
through innovation. For more information on Holley Performance
Brands and its dedication to automotive excellence, visit
https://www.holley.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20241206453592/en/
Media Relations Contact(s): Jordan Moore,
jmoore@tinymightyco.com / Sydney Goggans,
sgoggans@tinymightyco.com
Investor Relations Contacts: Anthony Rozmus / Neel Sikka
Solebury Strategic Communications 203-428-3224
Holley@soleburystrat.com
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