LONDON, June 14, 2024 /PRNewswire/ -- Global lifestyle
brand MINISO, renowned for its trendy lifestyle products, is making
a bold statement in Europe with
its rapid expansion strategy. The brand is continuing to establish
a strong presence in key European markets, bringing its unique
blend of design, quality, and affordability to a wider audience. In
the UK alone, MINISO has recently opened stores in prime locations
across London, including the
bustling Chinatown and the iconic Oxford Street. These openings are
part of a broader push by the brand to expand its reach across the
continent, with recent store openings in Spain, France, and Italy.
Flourishing Networks of New Stores Spreads Joy Across
Europe
Since 2023, MINISO has strategically opened stores in key
locations across the UK. Notable openings include the brand's first
blind-box themed store globally in London's Chinatown opened in September 2023, the flagship store on Oxford
Street opened in November 2023, and
stores in Camden Town and Westfield Stratford City opened in early
2024. The brand's continued growth in the UK is evident in its
recently opened store at the Bluewater Shopping Centre in
Kent, near London.
In addition to its growing UK presence, MINISO has made
significant strides in other European markets. Recently, for
example, the brand has introduced its first blind-box themed store
in Spain. Paris, France, has also embraced the brand
with the opening of two stores. Furthermore, MINISO's reach now
extends to Iceland, Malta, Greece, and Latvia, each offering a fresh perspective on
the brand's global appeal. With an ambitious outlook, MINISO is
gearing up to make its mark in more European nations, signaling the
brand's ongoing commitment to bringing joy and value to customers
throughout the region.
Robust Overall Growth in Europe with Impressive Financial
Performance
As a critical component of its overseas expansion, MINISO has
undergone rapid growth over the past two years, with strong
financial performance. In the full year of 2023, the brand's Gross
Merchandise Volume (GMV) in the European market increased by 67%
year-on-year. This momentum continued into 2024, where in the first
quarter, sales in the European market saw a year-on-year growth of
over 80%., showcasing robust and enduring consumer demand. The
European market's contribution to MINISO's global success
underscores the brand's ability to resonate with diverse consumer
preferences and adapt to local market dynamics effectively.
"Europe is a vibrant and
diverse market, and we are confident that MINISO's unique offerings
will continue to resonate with customers across the region, "said
Vincent Huang, Vice president
of MINISO's Overseas Business Department. "We are committed to
providing a joyful and engaging shopping experience for everyone
who visits our stores."
Europe as a Key Growth
Driver: Further Advancing the Global Strategy
The success of the new store openings and deep penetration into
the European market signpost MINISO's ongoing efforts to drive
brand growth and market expansion in Europe and globally. From the UK to
Europe, from blind box-themed
stores to regional flagship stores, MINISO is continuously
refreshing local consumers' perception of the brand through
differentiated stores, spreading its philosophy of joy to global
consumers, and advancing its globalization strategy.
Looking ahead, MINISO aims to open more high-quality stores in
Europe, bringing its products to
more European and global consumers. Currently, MINISO has entered
110 overseas markets worldwide, with over 6,600 stores globally,
including more than 200 stores in Europe as of the end of March 2024. MINISO will continue to target key
global commercial areas, consistently advancing the construction of
overseas stores, leading global consumption trends with IP
innovation, and showcasing its determination to continuing going
global.
Photo -
https://mma.prnewswire.com/media/2438709/MINISO_s_store_in_Camden_Town.jpg
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https://mma.prnewswire.com/media/2438710/MINISO_s_store_in_Bluewater_Shopping_Centre.jpg
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https://mma.prnewswire.com/media/2438711/MINISO_s_store_in_Spain.jpg
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