Now with Defensive AI, organizations can
implement a personalized approach to protect their workforce and
data, conquering tomorrow’s threat landscape
Cloudflare, Inc. (NYSE: NET), the leading connectivity cloud
company, today announced Defensive AI, a personalized approach to
securing organizations against the new wave of risks presented by
emerging technology. Threat actors have begun to successfully test
the limits of AI-enhanced attacks, using the power of AI to launch
sophisticated phishing scams, help write malicious code and
supercharge attacks on critical business functions. Leveraging the
unique traffic patterns of an organization, Cloudflare’s Defensive
AI keeps defenders a step ahead of threat actors, by providing
tailored mitigations that enable protection of critical
applications and entire networks.
The crown jewels and trade secrets of organizations vary, and to
protect them, organizations require highly agile security
strategies. While AI holds tremendous potential for organizations,
it also allows threat actors to rapidly increase their
effectiveness and renders one-size-fits-all security offerings
obsolete. Adopting a personalized approach to security – looking at
an organization’s own traffic patterns – has the power to shift the
cybersecurity balance back in favor of defenders.
“Fighting AI with AI is now a non-negotiable. And a personalized
approach to protect data and defend against complex threats unique
to an organization’s attack surface, at-speed, and scale, is
paramount,” said Matthew Prince, CEO and co-founder at Cloudflare.
“By understanding ‘normal baselines’ in a customer's environment
and mitigating the threats that will move the needle towards
increased resilience, Defensive AI is the crucial edge defenders
need to stay ahead of today’s adversaries.”
With Defensive AI, Cloudflare’s AI models look at a specific
customer traffic patterns, providing that organization with a
tailored defense strategy unique to their environment, allowing
customers to:
- Protect the Modern Web: APIs comprise 57% of all dynamic
traffic on the web and underpin the most popular apps and services
for businesses. Cloudflare is developing API Anomaly Detection,
which will help prevent attacks designed to damage applications,
take over accounts or exfiltrate data. It will leverage AI to learn
the behavior of an application and build a model of what a sequence
of good requests over time looks like. The resulting traffic model
is used to identify attacks that deviate from the “normal” behavior
– acting as a guardrail to help stop potentially malicious
activity.
- Secure the Number One Threat Vector – Email: Nine out of
every ten cyber attacks begin with a phishing scam, so reducing the
risk presented by email is pivotal to upholding cyber resilience.
Cloudflare’s Cloud Email Security solution stays ahead of threat
actors by training AI models to identify different parts of a
message and flag suspicious content. The rise of AI-enhanced
attacks are making traditional email security providers obsolete,
as threat actors can now craft phishing emails with little to no
language errors. But while trends like Generative AI continue to
evolve, Cloudflare’s models analyze all parts of a phishing attack
– most of which are harder to fake.
- Mitigate threats posed by employees – whether accidental or
on purpose: Almost half of insider threat incidents involve an
employee with privileged access to company assets – underscoring
the importance of a Zero Trust approach. Cloudflare Gateway will
allow customers to create a baseline of their organization's user
behavior and resources being accessed, to flag or filter what
presents as risky or unauthorized. This will provide both a score
for users themselves and resources, both those that are managed
internally and external resources an organization reaches out
to.
Cloudflare has reimagined security to leverage AI in the fight
against AI. As emerging technology evolves and new tools are
developed, Cloudflare is positioned to allow organizations to
embrace these productivity enhancements without exposing themselves
to malicious use cases.
To learn more, please check out the resources below:
- Blog: The Rise of Defensive AI: Cloudflare’s Framework for
Defending Against Next-Gen Threats
- Blog: Dispelling the Generative AI Fear: Cloudflare’s Cloud
Email Security Strategy on AI Generated Emails
About Cloudflare
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud
company. It empowers organizations to make their employees,
applications and networks faster and more secure everywhere, while
reducing complexity and cost. Cloudflare’s connectivity cloud
delivers the most full-featured, unified platform of cloud-native
products and developer tools, so any organization can gain the
control they need to work, develop, and accelerate their
business.
Powered by one of the world’s largest and most interconnected
networks, Cloudflare blocks billions of threats online for its
customers every day. It is trusted by millions of organizations –
from the largest brands to entrepreneurs and small businesses to
nonprofits, humanitarian groups, and governments across the
globe.
Learn more about Cloudflare’s connectivity cloud at
cloudflare.com/connectivity-cloud. Learn more about the latest
Internet trends and insights at https://radar.cloudflare.com.
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Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, which statements involve substantial risks and
uncertainties. In some cases, you can identify forward-looking
statements because they contain words such as “may,” “will,”
“should,” “expect,” “explore,” “plan,” “anticipate,” “could,”
“intend,” “target,” “project,” “contemplate,” “believe,”
“estimate,” “predict,” “potential,” or “continue,” or the negative
of these words, or other similar terms or expressions that concern
Cloudflare’s expectations, strategy, plans, or intentions. However,
not all forward-looking statements contain these identifying words.
Forward-looking statements expressed or implied in this press
release include, but are not limited to, statements regarding the
capabilities and effectiveness of Cloudflare’s Defensive AI,
Cloudflare’s API Anomaly Detection, Cloudflare’s Cloud Email
Security solution, Cloudflare Gateway and Cloudflare’s other
products and technology, the benefits to Cloudflare’s customers
from using Defensive AI and Cloudflare’s other products and
technology and from integrating API Anomaly Detection, Cloud Email
Security Solution, Cloudflare Gateway and Cloudflare’s other
products, the potential opportunity for Cloudflare to attract
additional customers and to expand sales to existing customers
through Cloudflare’s product integrations, the timing of when
Defensive AI or any of its related features will be developed and
available in beta form, or generally available, to all current and
potential Cloudflare customers, Cloudflare’s plans and objectives
for, and the timing of, Cloudflare’s Defensive AI and other
products and technology, Cloudflare’s technological development,
future operations, growth, initiatives, or strategies, and comments
made by Cloudflare’s CEO and others. Actual results could differ
materially from those stated or implied in forward-looking
statements due to a number of factors, including but not limited
to, risks detailed in Cloudflare’s filings with the Securities and
Exchange Commission (SEC), including Cloudflare’s Annual Report on
Form 10-K filed on on February 21, 2024, as well as other filings
that Cloudflare may make from time to time with the SEC.
The forward-looking statements made in this press release relate
only to events as of the date on which the statements are made.
Cloudflare undertakes no obligation to update any forward-looking
statements made in this press release to reflect events or
circumstances after the date of this press release or to reflect
new information or the occurrence of unanticipated events, except
as required by law. Cloudflare may not actually achieve the plans,
intentions, or expectations disclosed in Cloudflare’s
forward-looking statements, and you should not place undue reliance
on Cloudflare’s forward-looking statements.
© 2024 Cloudflare, Inc. All rights reserved. Cloudflare, the
Cloudflare logo, and other Cloudflare marks are trademarks and/or
registered trademarks of Cloudflare, Inc. in the U.S. and other
jurisdictions. All other marks and names referenced herein may be
trademarks of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240304743341/en/
Cloudflare, Inc. Daniella Vallurupalli Vice President, Head of
Global Communications press@cloudflare.com
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