Insurer's purpose unifies and reaffirms the
brand's long-standing efforts to drive progress on the road, in the
home, and in business
MAYFIELD
VILLAGE, Ohio, Aug. 29,
2024 /PRNewswire/ -- Progressive
Insurance® is building upon its long-standing
efforts to support its customers and the communities it serves by
introducing its purpose, "We exist to help people move forward and
live fully." Since opening its doors in 1937, progress has
been in the insurer's name for a reason, leading to a fundamental
brand belief that insurance should do more than just protect; it
should propel people forward. Progressive's purpose unifies,
guides, and builds upon its efforts to drive meaningful and
tangible progress on the road, in the home, and in business, all
areas where the insurer conducts business.
"Progress is in our company's name and is at the core of guiding
the actions we're taking to deliver on our commitment to help
people move forward and live fully," said Tricia Griffith, Chief Executive Officer at
Progressive. "As a brand that largely leverages humor, we're
excited to share more of the heart behind the Progressive story and
commit to brand actions that support meaningful and lasting
societal impact for customers, consumers, and communities."
The brand purpose will elevate and amplify Progressive's
commitments while continuing to champion its long-standing
initiatives that cultivate impact across these three key
pillars:
- Progress on the road: Building on its founding
mission to provide access to affordable insurance to those who
couldn't find it elsewhere, Progressive's passion for furthering
equity on the road has grown into creating initiatives like the
Keys to Progress® veterans' vehicle giveaway program. Since 2012,
Progressive has gifted over 1,000 vehicles to veterans in need.
Upcoming initiatives in this space include enhancing safety on the
road, promoting safety education and more.
- Progress in the home: Knowing the importance home
ownership plays in building generational wealth, Progressive is
dedicated to furthering solutions that help people get into homes,
stay in their homes, and realize the value of their homes. This
commitment builds on its history of easing the transition for the
unhoused into stable housing, transforming more than 300 homes
through its work with Humble Design. Additionally, this year,
Progressive has invested in funding for developing innovative
solutions to aid in making the dream of home ownership more
attainable for everyone.
- Progress in business: Continuing its commitment
to offering support to business owners, Progressive remains
invested in helping small business owners move forward by offering
improved access to capital with its Driving Small Business Forward
grant program working with Hello Alice.
"Many people may not know this, but Progressive's founding
strategy was to help create access to insurance for an underserved
market of people. Protecting and providing access is in our DNA,"
said Remi Kent, Chief Marketing
Officer at Progressive. "On behalf of our leadership team and our
people, I'm honored to establish our new purpose—We exist to help
people move forward and live fully. The actions we are implementing
now in support of our brand purpose build upon Progressive's
foundation while we work to accelerate progress for everyone, and
we have no doubt that we will be recognized as the first
purpose-driven insurance company."
To further its purpose goals, Progressive is building upon its
existing work and making meaningful connections in key areas of our
consumers' lives by working with organizations and experts across
the public and private sectors to actively engage and collaborate
on impactful solutions that drive equity and progress.
Alongside efforts to make a positive impact in society,
Progressive is equally committed to fulfilling its purpose for the
company's 60,000+ employees. Through commitments to integrity in
business decisions and employee and customer experience, it's
focused on community efforts as well as employee engagement,
providing benefits such as Volunteer Time Off, in which employees
are allocated time off, with pay, to give back within their
communities by volunteering with nearly any 501(c)(3) organization
that is meaningful to them. This complements other existing
employee benefits including the Employee Relief Fund designed to
help those in need, Progressive's active Employee Resource Groups
and Name Your Cause® program, which allows each Progressive
employee to recommend an eligible charity of their choice to
receive a donation from The Progressive Insurance Foundation
without the employee having to make an out-of-pocket donation.
As part of its brand purpose communication efforts, Progressive
will launch new creative that further underscores its commitment to
progress. The TV spot titled "Progress Isn't Overnight" will
highlight Progressive's history of doing good, its belief that
insurance should do more, and the company's commitment to future
actions, partnerships, and impact.
To learn more, visit www.progressive.com/Purpose.
About Progressive
Progressive Insurance® makes it easy to understand,
buy and use car insurance, home insurance, and other protection
needs. Progressive offers choices so consumers can reach us however
it's most convenient for them — online at progressive.com, by phone
at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person
with a local agent.
Progressive provides insurance for personal and commercial autos
and trucks, motorcycles, boats, recreational vehicles, and homes;
it is the second largest personal auto insurer in the country, a
leading seller of commercial auto, motorcycle, and boat insurance,
and one of the top 15 homeowners insurance carriers.
Founded in 1937, Progressive continues its long history of
offering shopping tools and services that save customers time and
money, like Name Your Price®, Snapshot®, and
HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the
Mayfield Village, Ohio-based
holding company, trade publicly at NYSE: PGR.
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SOURCE Progressive Insurance