Leading Insurance Provider Collaborates with
Fantasy Football Analyst Matthew
Berry, Giving Players in the Bottom Half of Their Leagues a
Second Chance to Win
MAYFIELD
VILLAGE, Ohio, Nov. 7, 2024
/PRNewswire/ -- No one knows better than an insurance provider that
even the best-laid game plans can go sideways, both in real life
and in fantasy football. In fact, a new survey from Progressive
Insurance® revealed that nearly half of fantasy football
players (44%) typically give up on their teams before the season is
over, with this week – Week 10 – being the most reported week that
players throw in the towel.* In response, Progressive announced
today that it will give fantasy football players who are in the
bottom half of their leagues a second chance to win big with The
Fantasy Backup Plan sweepstakes.
While the brand-commissioned survey revealed that as of Week 6
of this season, 59% of fantasy football players report they still
have hope that their team can win their leagues, those who have
already given up cite underperforming players (37%) and injuries to
key players (30%) as the reason to give up.*
For these fantasy players whose seasons haven't gone as planned,
The Fantasy Backup Plan sweepstakes from Progressive offers them
another shot at glory. Fantasy team managers who find themselves in
the bottom half of their leagues on any week for the remainder of
the regular fantasy season can visit FantasyBackupPlan.com to
upload a screenshot of their rankings for a chance to win a piece
of $59,000 in prizes. Six weekly
winners will each get $5,900. The
grand prize winner will receive $23,600 which they can celebrate with however
they want, like a fantasy football coach to help them next season,
a trip to escape the boasting of their league's winner or a solid
gold participation trophy for giving it their best shot.
"Whether in your home, on the road or in your fantasy league, a
little backup can go a long way," said Sade
Balogun, Senior Business Leader, Brand Experience, Progressive Insurance. "This
campaign and sweepstakes reinforce that no matter what pops up,
Progressive has your back when it's needed most."
To drive awareness of this mid-season Hail Mary among the
fantasy football community, Progressive has drafted top fantasy
football analyst Matthew Berry, whom
the survey revealed to be the most sought-after expert for fantasy
football advice.
"In fantasy football, just like in real life, you should always
expect the unexpected. Injuries, underwhelming performances or even
being traded to a worse fantasy environment – every season has a
ton of ups and downs," said Matthew
Berry. "Even the most seasoned among us have experienced
tough seasons, but thanks to Progressive, those who are struggling
in their leagues now have another chance to turn their L into a
W."
The Fantasy Backup Plan sweepstakes serves as an extension of
Progressive's 2024 football campaign – The Backup – which
illustrates the importance of having a backup both on the field and
in everyday life. In TV spots airing throughout the season, current
and former backup quarterbacks, including Jacoby Brissett, Case Keenum and Colt McCoy, step in to offer much-needed
assistance for people who are struggling with everyday tasks –
whether it's parking a trailer, hanging a picture frame or doing
taxes. Each of the four spots underscores that while backup
quarterbacks may not be waiting on the sidelines to help in real
life, Progressive provides coverage that you can count on for your
home and auto.
To see the campaign spots, visit Progressive Insurance on
YouTube. To learn more about the Fantasy Backup Plan Sweepstakes,
submit an entry and see Official Rules, visit
FantasyBackupPlan.com.
*Talker Research surveyed 2,000 Americans who participate in
fantasy football; the survey was commissioned by Progressive and
administered and conducted online by Talker Research between Oct. 4 and Oct. 11, 2024.
**NO PURCHASE NECESSARY TO ENTER OR WIN IN THE PROGRESSIVE
"FANTASY BACKUP PLAN" SWEEPSTAKES. Odds of winning depend on the
number of eligible entries received. Open to legal residents of the
50 US & DC, 18 or older. Void where prohibited. Sweepstakes
starts 11/7/24 at 9:00 AM ET and ends 12/18/24 at 11:59 PM
ET. For Official Rules, which govern, click here.
Sponsor: Progressive Casualty Insurance Company.
About Progressive
Progressive
Insurance® makes it easy to understand, buy and
use car insurance, home insurance, and
other protection needs. Progressive offers choices so consumers can
reach us however it's most convenient for them — online
at progressive.com, by phone at 1-800-PROGRESSIVE, via
the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos
and trucks, motorcycles, boats, recreational vehicles, and homes;
it is the second largest personal auto insurer in the country, a
leading seller
of commercial auto, motorcycle,
and boat insurance, and one of the top 15
homeowners insurance carriers.
Founded in 1937, Progressive continues its long history of
offering shopping tools and services that save customers time and
money, like Name Your Price®, Snapshot®, and
HomeQuote Explorer®.
The Common Shares of The Progressive Corporation,
the Mayfield Village, Ohio-based holding company, trade publicly at
NYSE: PGR.
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SOURCE Progressive Insurance