Phreesia Joins the Network Advertising Initiative as a Member, Demonstrating Ongoing Commitment to Industry-Leading Privacy Practices
08 Ottobre 2024 - 12:48PM
Business Wire
Phreesia will work with the NAI to shape the
national conversation around data privacy and promote consumer
choice and transparency
As part of the company’s ongoing commitment to consumer data
privacy, Phreesia is pleased to announce it has joined the Network
Advertising Initiative (NAI), a non–profit organization and the
leading self-regulatory association dedicated to responsible data
collection and use for digital advertising. As a member, Phreesia
will work with the NAI to promote consumer-centric privacy
practices in healthcare and take a leadership role in shaping the
national conversation around data privacy.
“We are excited to join the NAI, an organization that shares our
dedication to responsible data use,” said Phreesia’s Chief Privacy
Officer, Melissa Mitchell. “At Phreesia, we’ve built our platform
of personalized health content on the principles of privacy and
consent—we focused on affirmative opt-in consent years before
others followed suit—and we maintain strict privacy standards for
our entire portfolio, including more recent additions like
MediFind. We’re looking forward to working with the NAI to advocate
for a future in which everyone is in charge of their health
information.”
As part of its membership, Phreesia will work with the NAI to
advocate for national policies and guidance that allow for the
beneficial use of healthcare data while preserving consumer
privacy.
“We’re thrilled to welcome Phreesia to the NAI,” said Leigh
Freund, the organization’s President and CEO. “Companies that
handle patient data must navigate a complex legal and regulatory
landscape, including new and evolving state privacy requirements,
and Phreesia’s membership shows its commitment to managing such
data in a responsible and privacy protective manner.”
Providing high-quality, relevant health information at key
decision-making points along a person’s unique care journey can
positively impact their health outcomes. Phreesia research shows
that consumers welcome personalized health content because it
connects them to information most relevant for their individual
needs. In a Phreesia survey of more than 9,200 people, more than 4
in 5 said they value receiving new and relevant information about
medications or therapies related to them or their health
condition(s).
“At Phreesia, we’ve seen that access to personalized information
at important moments in consumers’ health journeys can support
their engagement in their health, improve their interactions with
their healthcare providers, and even saves lives by increasing
rates of vaccination, supporting preventive screening and driving
earlier diagnosis,” said Phreesia’s SVP of Life Sciences, David
Linetsky. “For over two decades, the NAI has championed models that
prioritize choice and transparency. We are proud to be a member and
uphold those high standards by prioritizing privacy and consent in
our products and services.”
About Phreesia
Phreesia is the trusted leader in patient activation, giving
providers, life sciences companies and other organizations tools to
help patients take a more active role in their care. Founded in
2005, Phreesia enabled approximately 150 million patient visits in
2023—more than 1 in 10 visits across the U.S.—scale that we believe
allows us to make meaningful impact. Offering patient-driven
digital solutions for intake, outreach, education and more,
Phreesia enhances the patient experience, drives efficiency and
improves healthcare outcomes. To learn more, visit
phreesia.com.
About the NAI
Founded in 2000, the NAI is a non–profit organization and the
leading self-regulatory association dedicated to responsible data
collection and use for digital advertising, with nearly 100
advertising technology businesses as members. The NAI works closely
with its members, leading advertisers and publishers, and other key
stakeholders to promote policies and voluntary practices for
responsible data-driven advertising across digital media. We are a
champion of strong industry self-regulation and co-regulation,
whereby industry efforts can play a complementary role to maximize
industry compliance, and reduce the burden on enforcement. To learn
more, visit thenai.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20241008586950/en/
Media: Nicole Gist nicole.gist@phreesia.com
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