Pearson AI Study Tools gain momentum, surpassing 2MM
interactions from 70K+ students
HOBOKEN, N.J., June 24, 2024 /PRNewswire/ -- New data from
Pearson (FTSE: PSON.L) shows an increasing number of students
turning to generative AI tools to build knowledge and optimize
their study efforts.
Pearson generative AI Study Tools are available in the Mastering
study platform and Pearson+ eTextbooks, with 70,000 students at
more than 1,000 higher ed institutions now using them. More than 2
million interactions with the tools have helped students benefit
from personalized step-by-step guidance, content summarization, and
explanations for challenging concepts.
Use of the tools shows students are focusing on learning
difficult topics instead of just getting quick answers:
- Students who use the AI tools are spending more sessions in
their eTextbooks than those who don't use the tools. Students who
use the tools are nearly doubling the number of sessions in their
content, indicating that the tools are associated with increased
engagement in quality learning materials.
- Across eTextbooks and the Mastering study platform, students
are asking for help on complex topics, suggesting a desire to build
a true understanding of difficult concepts. The biology and
chemistry topics students most frequently queried include: cells
and cell structures, chemical reactions, combustion, osmosis and
diffusion, and molecular shapes.
- Usage of AI study tools in Tro Mastering Chemistry quadrupled
in the Spring semester compared to Fall '23.
- Students are most frequently using the AI tools between 9 PM and 11 PM, when they need anywhere,
anytime help and professors are out of reach. More than 60% of AI
study tool usage happened outside the hours of 8 AM to 5 PM.
More broadly, a Pearson research survey of 800 nationally
representative US college students, conducted with Morning Consult,
shows an increasing interest in using AI tools for study.
- 51% of spring semester students said gen AI has helped
them get better grades, a 4-percentage point increase from Fall
'23.
- 56% of spring semester students said gen AI has helped
them be more efficient, a 7-percentage point increase from Fall
'23.
- 44% of students are seeking tools to walk them through
problems. For STEM majors, 51% want gen AI to walk them
through problems.
- Nearly 60% of students are interested in trying new gen
AI tools.
"It is very encouraging that students are going deeper into
their learning materials by using generative AI," stated
Tony Prentice, Pearson's Chief
Product Officer. "Their feedback on and usage of our study
tools are helping us shape these AI experiences. We're seeing that
students trust and enjoy AI that is embedded in their content. This
is taking learning to a new level."
Anthony Gonzalez, a student at
Cerritos Community College who
used the AI study tools in his General Chemistry class said, "I
felt much more prepared for class, quizzes, and exams all around.
Not to mention you could ask the AI study tool any question at any
given time."
To meet the growing demand, Pearson is expanding its AI study
tools to 50 MyLab and Mastering study platform titles with
integrated eTextbooks to reach millions of students in the US for
the Fall 2024 semester. Pearson also recently announced the launch
of AI tools in international editions.
Pearson's application of generative AI is backed by learning
scientists, vetted by subject matter experts, and based on content
from Pearson's library of higher education content. With more than
80% of its products now digital or digitally enabled, Pearson is
committed to investing in the responsible application of AI to
advance product innovation and enhance the learning experience.
About Pearson
At Pearson, our purpose is simple: to add life to a lifetime of
learning. We believe that every learning opportunity is a chance
for a personal breakthrough. That's why our c. 18,000 Pearson
employees are committed to creating vibrant and enriching learning
experiences designed for real-life impact. We are the world's
leading learning company, serving customers in nearly 200 countries
with digital content, assessments, qualifications, and data. For
us, learning isn't just what we do. It's who we are. Visit us at
pearsonplc.com.
Media Contact
sami.miller@pearson.com
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