Updated program enhances growth opportunities
for partners, enabling them to accelerate customers' transition to
the Pure Storage Platform
SANTA
CLARA, Calif., Feb. 5, 2025
/PRNewswire/ -- Pure Storage® (NYSE: PSTG), the IT
pioneer that delivers the world's most advanced data storage
technology and services, today unveiled an updated Reseller Partner
Program designed to significantly increase the profitability
opportunity for partners by enabling them to lead customers to
successful data storage transformation and superior business
outcomes. As the opportunity to replace hard disk with flash
continues to increase, the program equips partners with the tools
to address customers' most pressing data storage requirements and
tailor the Pure Storage Platform to address solution-specific use
cases – including AI and cyber resilience. It also incentivizes
partners who successfully replace aging disk-based storage with
Pure Storage's best-in-class, all-flash offering.
Industry Significance
The IT landscape is undergoing seismic shifts driven by
consumption-based models and the rise of AI. As a result,
organizations need a modern data storage framework that is
scalable, flexible, and optimized to unlock the full potential of
their data. Pure Storage's program positions partners to meet these
demands head-on. By working side-by-side with their customers on
this modernization journey, partners deliver tailored solutions
that evolve with customers' growing needs.
Updated Features
As part of the Pure Storage Reseller Partner Program, Pure is
introducing new solution-oriented training designed to address the
changing needs of the market and to empower both individuals and
organizations. This enhanced training and enablement equips
partners with the resources they need to drive greater
profitability and growth.
Partners can take advantage of solution-oriented, on-demand
courses and in-person technical boot camps to enhance
proficiencies. With access to expanded content and practical tools,
partners can enhance their role as trusted advisors in the industry
and build even deeper customer relationships. Additionally, the
program outlines new incentives and rebates with a focus on
accelerating customer transition to the Pure Storage Platform.
Solution-Oriented Use Case Selling
Pure Storage is enabling partners to drive transformation and
lead in high-growth markets by focusing on key areas that address
customers' most pressing IT challenges:
- Hybrid Cloud Optimization: Partners can provide
customers with seamless mobility, cost optimization, and consistent
storage services, resiliency, and APIs across their hybrid cloud
environments.
- AI-Ready Infrastructure: Partners can help customers
unify data to speed up training, inference, and insight.
- Modern Applications: Partners can support customers
as they automate, protect, and unify their data for modern
applications across on-premises, public cloud, or hybrid cloud
environments.
- Cyber Resilience: Partners can arm their customers
with tiered resiliency solutions that defend and secure data
before, during, and after a cyberattack, addressing the urgent need
for advanced cybersecurity.
Partners Equipped with Profitability Accelerators
The latest enhancements to the Pure Storage Reseller Partner
Program deliver unparalleled earning potential, offering partners a
game-changing opportunity to accelerate their market impact by
driving competitive replacements and adoption of the Pure Storage
Platform. Partners can now benefit from enriched rewards and
rebates tailored to maximize profitability, in recognition of their
role in delivering transformative solutions to customers.
New and updated partner-facing tools help the program stand out
as one of the most comprehensive and partner-focused in the
industry. Partners gain access to unique resources that only Pure
Storage offers such as:
- Pure Partner Intelligence: Partners can leverage
real-time insights and analytics to identify growth opportunities
within their install base, driving proactive expansions and
renewals.
- Pure Realize™: Partners can elevate customer
conversations with use-case proposals, price quotes, and solution
expertise for targeted business challenges, differentiating
themselves as solution providers.
- New Digital Partner Master Services Agreement (DPMSA)
process: Partners can deliver a highly automated and efficient
experience for customer upgrades, expansions, and renewals. The
automated digital experience through the Pure1® platform
enables quote requests, purchase orders, and installations in a
fraction of the time it takes with other data storage
competitors.
- Continued Operational Enhancements: Partners can expect
a redesigned partner portal, and new CPQ tooling which will
introduce guided selling for partners and more updates to increase
sales velocity and partner autonomy later this fiscal year.
Executive and Partner Insight
"Pure Storage is deeply committed to driving shared success with
its partners, and we are excited to deliver a reimagined program
experience that positions partners for exponential growth," said
Amy Fowler, General Manager,
Commercial at Pure Storage. "Partners recognize the unrivaled value
in leading with the Pure Storage Platform to solve customers' most
challenging data storage use cases and guiding their imperative to
build and operate responsibly for a sustainable future."
"Pure really leaned in and revamped their Reseller Partner
Program by enhancing the unique tools and processes we need to
deliver additional value to our customers," said Kapil Bansal, Senior Vice President, Partner
Management & Solutions, SHI International. "From more relevant
platform and solution-level enablement, to smarter and
better-aligned incentives, to intelligence in recognizing growth
opportunities, these program enhancements will help more
efficiently address the huge customer demand in the storage
market."
Resources
Join an exclusive Pure//Fast Start event to learn about the FY26
Pure Storage Partner Program, lucrative incentives, and path to
certification.
To learn more about becoming a Pure Partner, visit Pure
Storage's partner page.
About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced
data storage platform to store, manage, and protect the world's
data at any scale. With Pure Storage, organizations have ultimate
simplicity and flexibility, saving time, money, and energy. From AI
to archive, Pure Storage delivers a cloud experience with one
unified Storage as-a-Service platform across on premises, cloud,
and hosted environments. Our platform is built on our Evergreen
architecture that evolves with your business – always getting newer
and better with zero planned downtime, guaranteed. Our customers
are actively increasing their capacity and processing power while
significantly reducing their carbon and energy footprint. It's easy
to fall in love with Pure Storage, as evidenced by the highest Net
Promoter Score in the industry. For more information,
visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, Pure Realize, Pure1 and
the marks in the Pure Storage Trademark List are trademarks or
registered trademarks of Pure Storage Inc. in the U.S. and/or other
countries. The Trademark List can be found at
purestorage.com/trademarks. Other names may be trademarks of their
respective owners.
Analyst Recognition
A Leader in the 2024 Gartner Magic Quadrant for Primary Storage
Platforms
A Leader in the 2024 Gartner Magic Quadrant for File and Object
Storage Platforms
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