Super Group’s Betway Becomes Global Betting Partner of English Premier League Champions Manchester City
26 Luglio 2024 - 1:00PM
Business Wire
- Multi-year deal marked with ringing of The Opening Bell at
the New York Stock Exchange
Super Group (SGHC) Limited (NYSE: SGHC), the parent company of
Betway, a leading online sports betting and gaming business and
Spin, the multi-brand online casino, today announced that Betway
has become the Official Global Betting Partner of English Premier
League Champions, Manchester City.
With the club currently on their pre-season tour of the United
States, and to mark this significant deal, leading figures from
Super Group and Manchester City will be on-site for the iconic NYSE
bell-ringing ceremony later today. Neal Menashe, CEO of Super
Group, along with Ferran Soriano, City Football Group CEO, will
ring The Opening Bell at 9:30am EDT.
The multi-year agreement sees the Betway brand become the club’s
Official Global Betting Partner from the start of the 2024/25
season. Manchester City joins Betway’s market-leading sports
sponsorship portfolio, which includes teams from across the Premier
League, La Liga, NBA and more.
Super Group CEO, Neal Menashe, commented: “We are absolutely
delighted to become Manchester City’s Official Global Betting
Partner. This agreement cements our place in the top tier of
Premier League partners, ensuring that our Betway brand reaches
fans in all corners of the globe.”
Ferran Soriano, City Football Group CEO, said: “We are pleased
to announce Betway as our Official Global Betting Partner today. As
a globally recognised brand, Betway has a strong pedigree and
history of working with high-profile brands within the sports space
and we’re excited to work together throughout the partnership.”
The Opening Bell ceremony can be viewed live
here.
About Super Group
Super Group (SGHC) Limited is the holding company for leading
global online sports betting and gaming businesses: Betway, a
premier online sports betting brand, and Spin, a multi-brand online
casino offering. The group is licensed in multiple jurisdictions,
with leading positions in key markets throughout Europe, the
Americas and Africa. The group’s sports betting and online gaming
offerings are underpinned by its scale and leading technology,
enabling fast and effective entry into new markets. Its proprietary
marketing and data analytics engine empowers it to responsibly
provide a unique and personalized customer experience. Super Group
has been ranked number 6 in the EGR Power 50 for the last two
years. For more information, visit www.sghc.com.
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