New York’s Beloved Burger Brand Shake Shack
Plans Israel Market Entry in 2024
You better believe, ShackBurgers are coming to Tel Aviv! Shake
Shack’s (“Shake Shack” or the “Company”) (NYSE: SHAK) global
expansion continues into Israel, with plans to launch in Tel Aviv
in 2024.
Shake Shack will partner with Harel Wizel and Yarzin Sella Group
to bring Shake Shack to Israel. Harel Wizel is the CEO of Fox Group
(TLV: FOX), a fashion and lifestyle retail group with more than
1,000 global stores. Yarzin Sella Group is one of Israel’s leading
culinary groups that owns and manages more than 30 restaurant
concepts, and operates high-end corporate dining services in more
than seven countries.
"From the very first moment Harel Wizel and Yarzin Sella Group
approached us, we were blown away by their incredible passion for
Shake Shack and their expertise in operating global brands," says
Michael Kark, Chief Global Licensing Officer of Shake Shack. "We
have long admired the rich and diverse food culture of Israel, and
we couldn’t be more excited to arrive in Tel Aviv and reach 15
Shacks across Israel by 2033."
"We're thrilled to bring the iconic Shake Shack experience to
Israel and share our passion for high-quality ingredients,
hospitality, and community," says Harel Wizel, CEO of Fox Group.
"We will secure access to the best locations all around the
country, ensuring that we can bring the Shake Shack experience to
as many people as possible. Together, we're committed to creating a
memorable Shake Shack experience for all our guests."
"I am thrilled that together with Harel Wizel, we will be
bringing Shake Shack to Israel," says Yuval Sella, Chairman of
Yarzin Sella Group. “We are honored to bring this beloved American
brand to our local market and provide our guests with the same
exceptional quality and experience that Shake Shack is known for
worldwide. This is an exciting milestone for our company, and we
look forward to sharing the joy of Shake Shack with the people of
Israel. Shake Shack has long been a brand that I have admired, and
after getting to know the amazing people behind it, I am even
prouder and more excited to bring it to Israel."
Shake Shack, whose mission is to Stand For Something Good®, will
collaborate with local purveyors and producers to create a
one-of-a-kind Shack experience unique for the Israeli community.
The menu will feature signature items including the ShackBurger®,
classic crinkle cut fries, beer, wine and frozen custard ice
cream.
About Shake Shack Shake Shack serves elevated versions of
American classics using only the best ingredients. It’s known for
its delicious made-to-order Angus beef burgers, crispy chicken,
hand-spun milkshakes, house-made lemonades, beer, wine, and more.
With its high-quality food at a great value, warm hospitality, and
a commitment to crafting uplifting experiences, Shake Shack quickly
became a cult-brand with widespread appeal. Shake Shack’s purpose
is to Stand For Something Good®, from its premium
ingredients and employee development, to its inspiring designs and
deep community investment. Since the original Shack opened in 2004
in NYC’s Madison Square Park, the Company has expanded to over 450
locations system-wide, including 295 in 32 U.S. States and the
District of Columbia, and over 155 international locations across
London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul,
Dubai, Tokyo, Seoul and more.
Skip the line with the Shack App, a mobile ordering app
that lets you save time by ordering ahead! Guests can select their
location, pick their food, choose a pickup time and their meal will
be cooked-to-order and timed to arrival. Available on iOS and
Android.
Learn more: shakeshack.com | IG: @shakeshack | t: @shakeshack |
facebook.com/shakeshack
About Harel Wizel Harel Wizel is a prominent Israeli
businessman who serves as the owner and CEO of the Fox Group. The
Fox Group is the largest retail group in Israel specializing in
fashion and lifestyle products. It is traded on the Tel Aviv Stock
Exchange and has over 1,000 stores located in Israel, Europe, and
Canada.
Wizel is widely recognized as a well-known figure in the
international retail market, particularly for his association with
the Nike brand. He has been granted a franchise to operate Nike
stores in Israel, Canada, and Europe. Moreover, he has also been
given a franchise to operate Mango fashion chains in Canada and the
American Eagle chain in Europe.
About Yarzin Sella The Yarzin Sella Group, founded in
1988 by Ari and Yoram Yarzin alongside Yuval Sella, has firmly
established itself as one of Israel's foremost restaurant groups.
Focusing on the art of concept dining, the group's portfolio of 15
restaurants, including Magazzino, Café Italia, Zozobra, Taqueria,
Tony Vespa pizzerias and "Alexander" craft brewery, showcases its
expertise in tailoring global trends to local markets while
consistently upholding the highest culinary standards. In 2012, the
group expanded into the high-end food services industry, providing
dining options to prominent companies like Meta, Google, and
Samsung. Today, with over 1,400 highly skilled team members, the
Yarzin Sella Group operates across three continents. Its latest
undertaking, bringing the global franchise Pret A Manger to Israel,
reflects the group's ongoing commitment to innovation and
excellence.
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version on businesswire.com: https://www.businesswire.com/news/home/20230419005339/en/
Media: Shake Shack Katie Scott kscott@shakeshack.com
or
Investors: ICR Melissa Calandruccio, CFA Michelle Michalski
(844) SHACK04 (844-742-2504) investor@shakeshack.com
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