Tyler Technologies Unveils New Brand Architecture
22 Febbraio 2022 - 3:17PM
Business Wire
Functional, descriptive product names align
with markets Tyler serves
Tyler Technologies, Inc. (NYSE: TYL) announced today its new
brand architecture, a broad company initiative that better
organizes and names Tyler’s products and solutions to represent the
verticals and markets it serves.
Since launching the Tyler brand in 2009, Tyler has added more
than 50 new products through internal development and acquisition.
As the company grew and continued to add applications, it became
clear that the current approach to product branding was no longer
scalable.
“Our brand evolution is a necessary next step in Tyler’s growth
to ensure we continue to build upon the strong brand awareness and
equity we’ve enjoyed over the past decade,” said Samantha Crosby,
chief marketing officer of Tyler. “Clients and prospects can now
more easily understand Tyler’s offerings, and our teams will be
better equipped to explain Tyler’s full portfolio of solutions and
the benefits they bring to each jurisdiction.”
Over the past 18 months, the company collaborated with an
external brand strategy firm to conduct in-depth client interviews,
qualitative and quantitative surveys, and competitive research
about Tyler’s brand. Then, working with more than 200
representatives from across Tyler’s organization, the team created
a common, organized, and logical naming structure.
The new brand architecture uses functional, descriptive product
names and has eliminated all individual product logos. Tyler’s
solutions have been organized under five solution portfolios:
Public Administration, Health & Human Services, Courts &
Public Safety, Schools, and Transformative Technology.
“Tyler’s new brand architecture represents a positive, historic
step in our company history,” said Lynn Moore, president and chief
executive officer of Tyler. “This initiative has been a significant
undertaking for many of our teams, as we wanted to ensure the
structure would be scalable for future growth and would truly
represent the scope of our solutions for the public sector. We are
excited to unveil our solution portfolios and updated product names
with clients and prospects.”
To read more about Tyler’s brand architecture, visit our
website.
About Tyler Technologies,
Inc.
Tyler Technologies (NYSE: TYL) provides integrated software and
technology services to the public sector. Tyler's end-to-end
solutions empower local, state, and federal government entities to
operate more efficiently and connect more transparently with their
constituents and with each other. By connecting data and processes
across disparate systems, Tyler's solutions are transforming how
clients gain actionable insights that solve problems in their
communities. Tyler has more than 37,000 successful installations
across more than 12,000 locations, with clients in all 50 states,
Canada, the Caribbean, Australia, and other international
locations. Tyler has been recognized numerous times for growth and
innovation, including Government Technology’s GovTech 100 list and
Forbes’ “Most Innovative Growth Companies” list. More information
about Tyler Technologies, an S&P 500 company headquartered in
Plano, Texas, can be found at tylertech.com.
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Jennifer Kepler Tyler Technologies 972.713.3770
Media.team@tylertech.com
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