Presented as a feature length film, it will unite fashion,
film, art and culture featuring dynamic global creatives, top
supermodels, musical talent and more.
NEW YORK ,
May 9,
2023 /PRNewswire/ -- Today, Victoria's Secret
announces The Victoria's Secret World Tour, reaffirming the brand's
ongoing commitment to champion women's voices, perspectives and
experiences. The reimagined show will center on emerging global
trailblazers from a range of artistic disciplines, creating on
their own terms.
The film will take audiences on a journey through the
behind-the-scenes craft and intimate stories of the VS20 – a group
of 20 innovative global creatives who will conceive four fashion
curations from the vibrant cities of Bogota, Lagos, London
and Tokyo. With the creative
freedom to conceptualize, produce and stage a collection that is
all their own, the dynamic artistic forces from the fashion, film,
design, music and visual fields will converge to showcase their
work alongside iconic custom Victoria's Secret designs.
"This film is the ultimate expression of the Victoria's
Secret brand transformation. It will be driven by fashion, glamour
and entertainment with a nod to beloved iconography from the past
but in a bold, redefined way. We are so honored to offer our
platform and have it explored through the lens and artistry of
global creatives who celebrate the individuality of women's stories
and perspectives," said Raúl Martinez, EVP and Head Creative
Director at Victoria's Secret & Co.
The global creatives featured within the VS20 include:
- BOGOTA: Melissa Valdes - Fashion Designer, Cristina
Sánchez Salamanca – Filmmaker, Lorena
Torres - Painter, Piscis – Dancer & Choreographer, Goyo
– Musician
- LAGOS: Bubu Ogisi – Fashion Designer, Korty –
Filmmaker, Eloghosa Osunde – Artist, Ashley
Okoli – Artist, Wavy The Creator – Multifaceted
Creative
- LONDON: Supriya Lele – Creative Director & Designer,
Margot Bowman – Filmmaker,
Ebun Sodipo – Artist & Writer,
Michaela Stark – Lingerie Designer
& Artist, Phoebe Collings -
Artist
- TOKYO: Jenny Fax –
Fashion Designer, Umi Ishihara –
Filmmaker, Kaito Itsuki – Painter, Aoi
Yamada – Body Artist, Kom-I – Artist
Presented by Victoria's Secret,
executive produced by Sunshine, produced by Pulse Films, the
feature will be creative directed by PARTEL OLIVA, with film
direction by Lola Raban-Oliva,
Cristina Sanchez, Korty,
Margot Bowman, Umi Ishihara, styling in partnership with
Camilla Nickerson, cinematography by
Ari Wegner, production design by
Joseph Bennett and post-production
by the recent Academy Award winning Parallax.
"We are excited to introduce a completely reimagined version
of the fashion show, while bringing back the very best of
entertainment and fashion our customers have been asking for. We're
celebrating the iconic heritage of the brand through a new
generation of artists, and we can't wait to amplify their vision
through our worldwide platform," said Chris Rupp, Chief Customer Officer at Victoria's
Secret & Co.
The reimagined show will be streamed internationally and
culminate in a live fashion event this fall.
About Victoria's Secret & Co.:
Victoria's Secret & Co. (NYSE: VSCO) is a Fortune 500
specialty retailer of modern, fashion-inspired collections
including signature bras, panties, intimates, casual sleepwear,
athleisure and swim, as well as award-winning prestige fragrances
and body care. VS&Co is comprised of market leading brands,
Victoria's Secret and Victoria's Secret PINK, that share a common
purpose of inspiring and uplifting customers in every stage of
their lives, and Adore Me, a technology led, digital first
innovative intimates brand serving women of all sizes and budgets
at all phases of life. We are committed to empowering our more than
30,000 associates across a global footprint of approximately 1,350
retail stores in approximately 70 countries. We provide our
customers with products and experiences that make them feel good
inside and out while driving positive change through the power of
our products, platform and advocacy. To learn more about Victoria's
Secret, please visit VictoriasSecret.com.
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SOURCE Victoria's Secret