Innovative technology from Lollipop unites with
the motorsport legacy of Mobil 1 motor oil to bring global fans a
first-of-its kind streaming series with professional racing,
episodic storytelling and interactivity
10 cities, 10 races, 1 global story. Fans around the world are
invited to experience Next-Generation Storytelling® through an
adrenaline-fueled race experience as Lollipop, the racing franchise
of the future, green lights production with Mobil 1 as the official
sponsor. Created by entertainment technology studio Feature and
written and executive-produced by The Fast and the Furious creator
David Ayer, Lollipop combines a traditional episodic series with an
interactive strategy game that enables fans to engage with each
race and impact the story as it unfolds.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240516771259/en/
Mobil 1 Celebrates Next Generation of
Racing as Official Sponsor of Lollipop (Photo: Business Wire)
With the first episode set to launch in late 2024, Lollipop, in
collaboration with Mobil 1, celebrates the high-octane world of
professional racing by combining next-generation technology,
cutting-edge virtual production, and blockbuster storytelling to
deliver a first-of-its-kind streaming series that will forever
change the fan experience.
As the world’s leading brand of synthetic motor oil, the Mobil 1
brand is synonymous with racing and has ingrained the sport into
mainstream culture over the past five decades. Together with
Lollipop, the brand now celebrates the next generation of racing
with an evolved approach to the fan experience. As part of its
collaboration, Mobil 1 products will be integrated throughout the
Lollipop storyline and will fuel the high-performance racing action
with its advanced oils, lubricants, and formulas to boost on-track
performance for competing teams.
“The Mobil 1 brand is an innovative force in the automotive
industry and has a longstanding history in motorsports. Because of
this, we are always looking for any advantage to help drivers
maximize race car performance – including both on and off the
track, and now by helping fans experience the impact virtually,”
explains Bryce Huschka, Consumer Marketing and Growth Manager, on
behalf of Mobil 1. “We are excited to celebrate a legacy of
automotive technology leadership by partnering with Feature, a
like-minded innovative company, as they bring technology and global
automotive culture together to create Lollipop -- an entirely new
motorsport franchise -- and inspire the love of driving for the
next generation.”
Additionally, Lollipop, which blends elements of fantasy sports
and real-time storytelling, will provide its global audience with
the unique opportunity to follow 15 teams across 10 cities as they
compete against each other and unforeseen perils on the course to
victory. Fans can experience the content in three ways: traditional
episodic streaming, integrated experiences such as collectible
downloads, and direct engagement as an active competitor within the
Lollipop ecosystem. The first three race destinations will be Los
Angeles, Miami and London. Additional races will take place across
Africa, Asia, Europe and South America and will be announced with
the full schedule release.
To further celebrate the future of racing, the Mobil 1 brand is
excited to launch the first of many interactive promotions, the
Mobil 1 Lollipop Racing Helmet, which will provide the Lollipop
community with early access to content as well as exclusive Mobil 1
offers and digital drops. Fans can claim their limited-edition
digital collectible helmet via lollipop.racing/mobil1.
This announcement arrives at an important moment for the Mobil 1
brand as it celebrates 50 years of excellence in 2024. Since its
initial introduction as the first full synthetic automotive motor
oil, the Mobil 1 brand has consistently delivered unmatched quality
and technological advances to contribute to outstanding performance
on the track as well as on the road.
“Feature is incredibly proud to partner with a global leader
like Mobil 1 motor oil, whose innovative technologies have
dramatically evolved automotive performance over the last 50
years,” shares Steven Ilous, CEO and Founder of Feature. “This is a
keystone partnership for Lollipop as we revolutionize racing
culture and align with companies who authentically share our
commitment to advanced technology and innovation. Together, we
reimagine the way audiences experience content in the digital age
by turning passive consumption into active participation.”
Fans can also engage with the Mobil 1 brand through the launch
of its comprehensive global campaign with Lollipop, which will
encompass retail marketing, digital media, event activations, and a
custom show car that will be seen throughout the series in
partnership with BBi marketing. Other major motorsport sponsorships
for the Mobil 1 brand include F1, NASCAR, IMSA, and now the
emerging digital racing space.
The Lollipop series was first teased in April 2023 with the
announcement of David Ayer and Chris Long of Cedar Park Studios
joining the project. Accomplished showrunner Marisha Mukerjee
(Halo, Snowpiercer, Titans) has recently joined the Lollipop team,
led by Ayer.
To learn more about Mobil 1 motor oil and its partnerships,
follow along on social media @mobil1 and @mobil1racing. Additional
information regarding Lollipop can be found via
@lollipop.racing.
About Mobil 1
For 50 years, Mobil 1 has been trusted by drivers to keep their
engines running longer. Our products combine the latest technology
and innovation to exceed the toughest standards of vehicle
manufacturers and tuning shops—so consumers can get the most out of
their time behind the wheel, both on the road and on the track.
Turn every day into an adventure with Mobil 1, the world’s leading
synthetic motor oil brand. Learn more at www.mobil1.us or and
follow @Mobil1Racing on Instagram and X. Join us. For the love of
driving.
About Feature
Feature.io is reimagining the way audiences experience content
in the digital age. By turning passive consumption into active
participation, every episode, scene, or song becomes a conduit -
authentically linking fans with creators, IP, brands, and studios.
Our Smart Content technology encourages engagement, rewards
interaction, and fosters fan loyalty. In this new era, we’re
establishing the groundwork for Next-Generation Storytelling®,
creating an evolved entertainment landscape where fans are no
longer merely spectators — they're active participants shaping the
content they love.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240516771259/en/
Oliver Permut oliver@thefeature.io
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