TORONTO, Feb. 7, 2024
/CNW/ - Endy continues to lead the way on innovative sleep
technology, with one of its most recent product releases, the Endy
Adjustable Bed, winning the 2024 Product of the Year award in the
Furniture & Appliances category. This latest accolade for the
market-leading brand is based on a Kantar survey of 4,000 people,
who identified the bed frame as the best new addition to the
category this year. Known for its customer-first approach, this
recognition acknowledges Endy's ongoing commitment to developing
products that meet Canadians' evolving sleep needs.
"At Endy, we strive to provide exceptional products to our
customers, giving Canadians the most comfortable and restful
sleep," says Alexandra Voyevodina-Wang, President and General
Manager, Endy. "We know many people, especially those with an
active lifestyle or specific health concerns, sleep better when
they're able to adjust their sleeping position. The Endy Adjustable
Bed meets that need with a bed frame that both enhances sleep
quality and looks beautiful in any bedroom, while also being easy
to order and simple to set up. We are thrilled that it is
recognized as the 2024 Product of the Year in its category, as the
team worked tirelessly to make this product an incredible addition
to the Endy Mattress."
The Product of the Year is the world's largest consumer-voted
award for product innovation. Its research partner, Kantar,
surveyed thousands of Canadians, concluding the Endy Adjustable Bed
represents the best innovation in the Furniture & Appliances
category this year for how it delivers wellness benefits, comfort
and style.
The Endy Adjustable Bed provides a personalized sleep
experience, delivered in a beautiful bed frame. It's fully
customizable, allowing sleepers to adjust the head and foot of
their bed to their preferred height to achieve benefits such as
pressure point relief, improved circulation, and reduced snoring.
Alternatively, the zero-gravity preset position offers a weightless
feel for ultimate stress relief and a deep sleep.
The bed frame is as elegant as it is functional, with a
buttonless tufted headboard offering a sleek aesthetic. Available
in two neutral tones, Heather Grey
and Warm Oat, it easily suits any bedroom decor. The base arrives
flat packed for added convenience, making it easy to maneuver into
the bedroom for set-up or neatly pack away for moving or
storage.
For more information about the Endy Adjustable Bed and Endy's
range of sleep products, please visit www.endy.com.
About Endy
Launched in 2015 and headquartered in Toronto, Endy has revolutionized the way
people sleep, through innovative, comfortable, supportive and
Canadian-made mattresses. As one of Canada's leading e-Commerce companies and
endorsed by the Canadian Chiropractic Association, Endy has
expanded its product line, offering a well-rounded selection of
bedroom necessities, including rugs, bedding, mattress protectors,
bed frames and a nightstand. Named the fastest-growing retail
startup on the 2018 Startup 50 list by Maclean's and Canadian
Business, the brand works closely with Canadian charities to donate
new and gently used mattresses to families and individuals in need.
Endy is a wholly owned subsidiary of Sleep Country Canada Holdings
Inc. (TSX: ZZZ).
About Product of the
Year
Product of the Year is the world's largest consumer-voted
award for product innovation. Established over 35 years ago in
France, POY currently operates in
over 40 countries with the same purpose: Guide consumers to the
best products in their market and reward manufacturers for quality
and innovation. In Canada, the
Product of the Year seal is backed by the votes of thousands
of Canadian consumers, serving as a shortcut for shoppers to save
time and money. For entrants of the winning products, the award is
a powerful marketing message proven to increase product awareness,
trial and quality. Product of the Year Canada accepts
entries from consumer products that demonstrate innovation in
design, function, packaging or ingredients, and were launched
within the previous year (January
2022 - October 2023). A jury
comprised of industry experts selects the finalists that meet the
Product of the Year standards of value and innovation. Those
selected finalists are then categorized and judged through an
online survey of Canadian consumers, conducted by Kantar on behalf
of Ensemble IQ. Consumers vote and select the winning products they
feel are most worthy of both the Product of the Year Canada
title and the distinct internationally renowned red seal. Winning
products are announced annually and receive the right to use the
Product of the Year Canada seal in their marketing and
communications for two years. For more information, visit
productoftheyear.ca.
About Kantar
Kantar is the world's leading marketing data, insight and
consultancy company. We know more about how people live, feel,
shop, vote, watch and post worldwide than any other company.
Working across the entire sales and marketing lifecycle, we help
brands uncover growth in an extraordinary world. Kantar is part of
WPP and its services are employed by over half of the Fortune 500
companies in 100 countries.
SOURCE Endy Canada Inc.