Survey shows that 41 per cent of adults in
Quebec, nearly 3.6 million people,
have trouble sleeping.
MONTREAL, Sept. 24,
2024 /CNW/ - Dormez-vous, Quebec's leading specialty sleep retailer, is
proud to celebrate its 30th anniversary, marking three decades of
fostering dreams, nurturing rest, and enhancing the well-being of
millions of Quebecers. Since its founding in 1994, Dormez-vous has
grown to be a nationwide brand with 64 storefronts delivering
unmatched sleep expertise and an entire ecosystem of sleep products
for a world-class customer experience across the province.
To commemorate this significant milestone, Dormez-vous
commissioned Leger to conduct an in-depth survey about evolving
sleep preferences, behaviors of recent years and how sleep affects
different aspects of Quebecer lives. According to the study, 41 per
cent of adults in the province, a figure representing nearly 3.6
million people, said they have trouble sleeping.
"As we mark our 30th anniversary, we not only celebrate our
journey and unwavering commitment to better sleep but also reflect
on our nation's current sleep quality and how Dormez-vous can
continue leading the way in sleep innovation and solutions for all
Quebecers, for the years ahead," said Stewart Schaefer, founder of Dormez-vous. "This
milestone is a testament to our ability to adapt, and stay ahead of
the curve in an ever-changing industry. The insights from our
latest survey will guide us as we continue to educate Quebecers on
the importance and power of sleep."
Key findings from the survey include:
- Nearly 24 per cent of Quebecers do not feel well
rested when they wake up, with 30 per cent citing lower energy,
decreased productivity and mood swings, as the most common side
effects of a bad night's sleep.
- Three-in-ten (29 per cent) Quebec adults are less satisfied with their
sleep habits than they were just a year ago, with stress,
mental overactivity, and room temperature topping the list of sleep
disruptors.
- Technology has significantly disrupted the sleep
patterns of more than half of Quebecers over the past 5-10
years, with over 63 per cent reporting an impact. Interestingly,
one-in-six Quebecers (16 per cent) stated that they use technology
to improve their sleep such as, meditation or relaxation apps,
sound machines, white noise apps and sleep tracking app,
highlighting the complex relationship between our devices and our
well-being.
- In a bid for better sleep, 52 per cent of Quebecers avoid
caffeine, heavy meals before bed, and create cozy sleep
environments to build healthier bedtime routines.
- Sleep is the cornerstone of mental health, with two-thirds (68
per cent) of Quebecers noticing a dramatic mood boost after a
good night's rest, and 66 per cent recognize the deep
connection between sleep and mental well-being.
- Nearly four out of five (79 per cent) Quebecers stated that
poor sleep contributes to feelings of anxiety and
depression.
- For most Quebecers (72 per cent), their bed isn't just for
sleeping—it's a sanctuary of comfort and relaxation - where
Dormez-vous has been a steadfast companion.
- On average, Quebecers sleep for an extra half-hour on
weekends compared to weekdays, with women more likely than men
to use their days off to catch up on rest.
- Mattress satisfaction is closely related to sleep
quality. Quebecers who are extremely satisfied with their
mattress are 30% more likely to report high-quality sleep.
Dormez-vous has always focused on understanding the unique sleep
needs of each Quebecer, and this report underscores its continued
leadership in understanding consumer behaviour. Over the past 30
years, the brand has defined the sleep industry landscape in
Quebec by providing Quebecers
personalized sleep solutions via in-store and online "Sleep
Experts" and the continuous expansion of product and brand
offerings, solidifying its position as a trusted name in the
industry. In fact, Quebecers voted Dormez-vous as their most
trusted mattress retailer brand in the 2024 BrandSpark Most Trusted
Awards.
Earlier this summer, Dormez-vous kicked off the anniversary
campaign with a brand love spot, which turned the camera towards
consumers to capture the special moment of the best "happy
birthday" of the day and the intimate spaces where laughter, tears,
triumphs, and dreams come to life , and where Dormez-vous has been
a steadfast companion. As part of the second half of its
anniversary celebrations, Dormez-vous is launching their 30th
anniversary event featuring throwback pricing and dreamy deals
aimed at giving back to the loyal customers who have supported the
brand over the years. The campaign spots featuring Quebec talent Étienne De Passillé playfully
lean into the retro 90's vibes, leveraging cultural references that
are guaranteed to resonate with a broad audience and transport
viewers back to 1994 – the year Dormez-vous was founded, bringing
the brand back to its roots in a creative, yet nostalgic way.
The study on evolving sleep preferences was conducted by Leger
from August 2-8, 2024, which surveyed
804 Quebecers aged 18-74. The margin of error is ±2.2%.
For more information on Dormez-vous, please visit
www.dormezvous.com
About Dormez-vous
Dormez-vous is Quebec's leading
specialty sleep retailer. As of September
24, 2024, Dormez-vous has 64 corporate-owned stores and 3
distribution centers in Quebec.
Recognized as one Quebec's most trusted mattress retailer
by Brandspark in 2024, Dormez-vous is a purpose-led brand dedicated
to transforming lives by awakening Quebecers to the power of sleep,
and is committed to building a company culture of inclusion and
diversity where differences are embraced and valued. The Company
meaningfully and positively supports its environment and the
communities where it operates through its comprehensive mattress
and foundation recycling program that keeps mattresses out of
landfills, as well as its bed donation program that contributes
mattresses and foundations to Quebec charities to help families and children
in need get a good night's sleep. For more information about the
Company visit www.dormezvous.com.
SOURCE Sleep Country Canada Holdings Inc. Investor Relations