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Lift & Co.'s Canadian Cannabis Awards, the
gold standard for excellence in cannabis, inspires upcoming AHLOT
Cannabis Collections™ product
TORONTO, Oct. 23, 2018 /CNW/ - Lift & Co. Corp. ("Lift
& Co." or the "Company") (TSXV:LIFT) today announced a
licensing agreement with Think AHLOT Corporation ("AHLOT" and
together with the Company, the "Parties") that will see Lift &
Co.'s Canadian Cannabis Awards brand showcased in an upcoming
limited-edition AHLOT Cannabis Collections™: Canadian Cannabis
Awards Winners (the "AHLOT CCAs Pack"). This adult-use product
will house five winning strains from the 2018 Canadian Cannabis
Awards—taking place November 29,
2018—in an engaging cannabis multi-pack product. This deal marks an
evolution of Lift & Co.'s brand strategy, leveraging the
Canadian Cannabis Awards to empower consumers to make better
informed purchases.
"Building on the branding value of the CCAs, we're thrilled to
now offer winning licensed producers another unique way to
differentiate their products, and speak to consumers," said
Matei Olaru, CEO, Lift & Co.
"With an innovative partner like AHLOT, we are bringing product
excellence into the hands of adult Canadians and differentiating
winning products at the point-of-sale."
Greg Pantelic, Founder & CEO
of AHLOT added: "The CCAs bring together the best of the industry,
so as a curation brand, we saw a unique opportunity that aligned
perfectly with our vision for the AHLOT Cannabis Collections™.
We're proud to bring another industry-first to market, one that
will showcase award-winning licensed producers and strains,
creating a premium and inspiring experience for Canadian cannabis
consumers."
The AHLOT Cannabis Collections™: Canadian Cannabis Awards
Winners will feature five one-gram samples of 2018 CCA-winning
cannabis strains. Additional details for the release and retail
distribution of the AHLOT CCAs Pack will be announced at a future
date, following the awards gala this November.
Now in its fifth year, the CCAs are the gold-standard for
excellence in the Canadian cannabis industry, providing winning
brands and companies an important and unique point of distinction
for consumers. A total of 47 awards will be handed out at the
annual gala on Thursday, November 29,
2018 at The Carlu in downtown Toronto, hosted this year by one of
Canada's most notable talents,
Rick Campanelli. Public voting for
select awards, including for the cannabis strain categories, is
open now until October 26, 2018.
More information on the gala and the full list of awards and
nominees can be found at canadiancannabisawards.com.
AHLOT recently announced their inaugural Cannabis
Collections™, featuring five different one-gram samples from
five different Canadian licensed producers, the first legal product
of its kind in the world. Details about the AHLOT Cannabis
Collections: Discovery Series Vol. 1™ can be found at
ahlot.com/cannabiscollections.
About Lift & Co.
Lift & Co. (TSXV:LIFT) is a
platform that helps Canadians explore, understand, and make
better-informed decisions around cannabis, through superior
information and data. Lift & Co. operates a comprehensive
product-comparison resource of federally regulated cannabis
products; provides customized marketing solutions and data-backed
insights into consumer and product trends; and connects businesses
and consumers through its digital platform, and at its leading
events, the Lift & Co. Expos and the Canadian Cannabis Awards.
The Lift & Co. Cannabis Retail Training Certification,
developed in an exclusive partnership with MADD Canada, is
available to both government and private clients. Learn more at
lift.co.
About Think AHLOT Corporation
AHLOT is a transmodern
brand that stands for A Higher Level Of Thought and seeks to
inspire the thinker in each of us. Taking the best of everything
that has come before while embracing the leading edge of today's
hyperspeed social change, AHLOT are curators at heart. By bringing
together the most provocative and evolved aspects of everything
from Cannabis Collections™ to award-winning customizable storage -
the Ritual Box™ - AHLOT partners with like-minded brands to offer
customers the most thoughtful choices in the industry, and helps to
host this intertwining party we call our lives.
Forward-looking statements
Neither TSX
Venture Exchange nor its Regulation Services Provider (as that term
is defined in the policies of the TSX Venture Exchange) accept
responsibility for the adequacy or accuracy of this
release.
Although the Company has attempted to identify important
factors that could cause actual results, performance or
achievements to differ materially from those contained in the
forward-looking statements, there can be other factors that cause
results, performance or achievements not to be as anticipated,
estimated or intended.
There can be no assurance that such forward-looking
statements will prove to be accurate or that management's
expectations or estimates of future developments, circumstances or
results will materialize. Accordingly, readers should not place
undue reliance on forward-looking statements. The forward-looking
statements in this news release are made as of the date of this
release. The Company disclaims any intention or obligation to
update or revise such information, except as required by
applicable law, and the Company does not assume any liability for
disclosure relating to any other company mentioned herein.
Twitter, Facebook and Instagram: @liftandco
SOURCE Lift & Co. Corp.