Strategic MPP Elects Leading Edge Success With Newly Appointed VP
28 Luglio 2010 - 2:30PM
Marketwired
(PINKSHEETS: SMPP) Strategic Marketing and Opportunity Corp.
proudly announces the attachment of JoAnna Weeks as its Vice
President of Sales and Marketing. Joanna began her career with
BellSouth (now AT&T) in 1973 and has worked in the yellow pages
industry for over 35 years.
"We couldn't have picked a better person to shepherd our sales
and marketing initiatives," states SMPP CEO Julienne Audette.
"JoAnna served as a certified marketing representative (CMR) for 22
years. For the past decade she has been working as a digital
consultant and marketplace innovator for different start-ups in the
IYP industry. Here, she brought her digital vision to a publishing
world that's transitioning from print to multimedia before our very
eyes. Her executive attributes make for a perfect storm in placing
our services at the forefront of online advertising for small
businesses, positioning Strategic as a market leader in a 6 billion
dollar industry."
JoAnna Weeks has been the cornerstone for many of today's major
online Yellow Pages platforms, including Information Pages
(www.informationpages.com), the first company to deploy true
multi-column paginated Yellow Page directories on the Internet, and
Yellowpagecity (www.Yellowpagecity.com), Official online network of
city and town phone books with interactive features such as the
dynamic ads which she developed in 2004, as well as ImmersiFind
(www.immersifind.com), a leading edge search platform utilized by
major Yellow Pages publishers in the US.
"JoAnna's experience and commitment to staying at the forefront
of YP technologies has garnered her reputation in the industry as
the person to come to when a publisher is ready to take their books
from print to digital. Publishers know JoAnna is committed to
helping them retain their brands, positioning them as media
companies, as well as giving every small business the opportunity
to be found on the internet. This is a major advantage for
Strategic in pre-established credibility and know-how, giving us
confidence that we'll expeditiously achieve a sizeable customer
base and impressive 1st year revenues."
*JULY REPORTS JUST-IN: YELLOW PAGES
INDUSTRY*
BIA/Kelsey Group are the acknowledged leaders in this industry
for insights into the future direction of this industry. This week
they released a new forecast that digital products (e.g. online
Yellow Pages, video, SEM/SEO, mobile, social and reputation
management), will account for 39% of global Yellow Pages revenues
by 2014. This forecast and the issues around the anticipated growth
in digital offerings will be a focus of the agenda at BIA/Kelsey's
upcoming Directional Media Strategies 2010 which takes place Sept.
14-16 in Dallas.
According to this latest BIA/Kelsey forecast, the growth in
digital offerings is occurring globally, although at varied rates
and with a different emphasis in regions around the world. Some of
the trends noted in the forecast include:
- U.S. -- Digital revenues in the United States will grow at a
17.2% compound annual growth rate (CAGR) as the result of
publishers selling a wider array of digital products. BIA/Kelsey
expects strong growth from the more established digital offerings,
including Web sites, SEM and video. Growth is anticipated to be
even more robust in newer categories such as reputation management,
SEO, social and mobile.
- Europe -- Digital revenues will surpass print revenues across
Europe by 2014, and even sooner in several markets such as Norway,
Sweden, Finland, Denmark, Belgium and France.
- Latin America -- Estimates are that in 2009 digital will
account for 6.2% of total revenues and will grow to 11.8% by
2014.
- Asia/Pacific Rim -- Online directory revenues in Asia, Pacific
Rim, and the rest of the world (ROW) will grow by US$446 million
during the forecast period, a 12.8% CAGR. Some emerging markets in
the region, including China, are not expected to follow a
traditional directory path, moving from a base of print to online
and eventually to mobile. Rather, directional media will follow a
pattern that is more vertical and mobile in nature, quickly
bypassing print and Internet Yellow Pages as a significant product
category.
Safe Harbor: This release may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Statements contained in this release that are not
historical facts may be deemed to be forward-looking statements.
Investors are cautioned that forward-looking statements are
inherently uncertain. Actual performance and results may differ
materially from that projected or suggested herein due to certain
risks and uncertainties including, without limitation, ability to
obtain financing and regulatory and shareholder approvals for
anticipated actions.
Company contact: 1-800-513-6947 Email: contact@smpptech.com
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