Pernod Ricard Unveils THE CHUAN Malt Whisky Distillery in Emeishan
16 Novembre 2021 - 8:15AM
Business Wire
With production underway since August 2021, the
distillery is set to become a new world-class destination for
whisky, arts and culture
Regulatory News:
Press Release – Paris, 16 November 2021
Pernod Ricard (Paris:RI), one of the world’s leading whisky
producers, officially unveils 叠川THE CHUAN Malt Whisky Distillery
today in Emeishan. The announcement celebrates Pernod Ricard’s
achievement as the first international spirits and wines group to
establish a fully operational malt whisky distillery in China,
cementing its pioneering position at the forefront of China’s
whisky market.
With an investment of 1 billion RMB (150 million USD) over a
decade, 叠川 THE CHUAN Malt Whisky Distillery reflects Pernod
Ricard’s commitment to China with an ambition to bring new iconic
products and experiences to its consumers and contribute to the
sustainable growth of the economy and society.
Philippe Guettat, Chairman and CEO of Pernod Ricard Asia,
emphasised, “Pernod Ricard has been privileged to play our part in
China’s dynamic development for over 30 years. We consider it our
mission to bring to life the most iconic malt whisky made in China
with pride, leveraging the expertise we have as a market leader.
Our master distiller, Yang Tao has been working with our heritage
master distillers in Scotland to bring the most authentic whisky
making know-how into China, while leveraging the pristine water
source of Emei, renowned for its utmost quality. Today, we are
marking a significant milestone on this journey and we look forward
to sharing our vision and single malt whisky from 叠川 THE CHUAN Malt
Whisky Distillery with whisky lovers around the world.”
From its architecture to its name, 叠川 THE CHUAN is deeply rooted
in the Chinese philosophy of dichotomy in which two elements exist
in opposition yet complement each other. The distillery’s name is a
matrimony of two exquisite characters steeped in the local terroir
and culture, with the “rich and layered” meaning of 叠 (the) and
“river” in 川 (chuan) from Sichuan. Together, 叠川THE CHUAN celebrates
the duality between the mountain and water, strength and softness
of our whisky and the origin and outcome of our malt whisky
distillery.
Pernod Ricard aims to establish 叠川 THE CHUAN Malt Whisky
Distillery as a cultural icon for Sichuan and China that brings
unparalleled sophistication and conviviality. Designed by
award-winning Chinese architectural firm Neri&Hu, the
distillery is built with a timeless architecture that strikes a
harmonious balance with the landscape, a design that embodies the
refined sense of artistry embedded in whisky-making and blending.
The site will also be home to a permanent art programme starting
with "Fractal Structure – Infinite Shan Shui", an installation by
Zhan Wang, one of China's most celebrated contemporary artists. The
sculpture is created from the distillery site’s natural elements to
pay tribute to our terroir. With the visitor centre set to open in
2023, the distillery aims to draw two million tourists in its first
decade, reinforcing Sichuan’s cultural influence and promoting the
local economy.
Instilled with respect for past and future, the distillery
upholds Pernod Ricard’s commitment to nurturing local terroir and
circular making under its 2030 Sustainability & Responsibility
Roadmap. The distillery contributes to carbon neutrality by
sourcing 100% renewable electricity, minimising the use of natural
gas, and offsetting remaining emissions in a Sichuan biogas
programme. 100% of wastewater on site will be processed and the
distillery takes on a local preservation approach in using mostly
recycled and local materials in its construction to reduce carbon
footprint.
Guettat said: “From its refined products to design, 叠川THE CHUAN
Malt Whisky Distillery will set new standards for single malt
whisky and immersive experiences for both Sichuan and China. We
look forward to bringing 叠川THE CHUAN and the spirit of conviviality
from China to the world.”
A virtual tour of 叠川 THE CHUAN Malt Whisky Distillery can be
taken by visiting http://app.infinitydigital.cn/view360.
About Pernod Ricard
Pernod Ricard is the No.2 worldwide producer of wines and
spirits with consolidated sales amounting to €8,824 million in
fiscal year FY21. The Group, which owns 16 of the Top 100 Spirits
Brands, holds one of the most prestigious and comprehensive
portfolios in the industry with over 240 premium brands distributed
across more than 160 markets. Pernod Ricard’s portfolio includes
Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal
Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey,
Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur,
Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott
Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s strategy
focuses on investing in long-term and sustainable growth for all
its stakeholders, remaining true to its founding values:
entrepreneurial spirit, mutual trust, and strong sense of ethics.
The Group’s decentralised organisation empowers its 18,500
employees to be on-the-ground ambassadors of its vision of
“Créateurs de Convivialité”. Pernod Ricard 2030 Sustainability and
Responsibility roadmap “Good Times from a Good Place” is integrated
into all its activities from grain to glass, and Pernod Ricard is
recognised as a UN Global Compact LEAD participant for its
contribution to the United Nations Sustainable Development Goals
(SDGs). Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:
FR0000120693) and is part of the CAC 40 and Eurostoxx 50
indices.
About Pernod Ricard in
China
In China, Pernod Ricard leads the way among all international
spirits and wines groups with a strong distribution network across
the country. Key brands such as Martell cognac, Chivas Regal and
Royal Salute Scotch whiskies were introduced into the country over
three decades ago. Since then, they have grown to become China’s
leading portfolio of imported spirits, along with other brands that
joined Pernod Ricard in the past two decades. Pernod Ricard
maintains its strong commitment to contributing to China’s
sustainable development. As a responsible industry leader, the
company has developed since many years responsible drinking
campaigns and programmes to inform consumers and employees about
the importance of enjoying the products responsibly. In recognition
of its positive contribution, Pernod Ricard has received a
significant number of awards in China.
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Pernod Ricard Florence Tresarrieu / Global Senior Vice
President, Investors Relations & Treasury +33 (0) 1 70 93 17 31
Charly Montet / Investor Relations Manager +33 (0) 1 70 93 17 13
Emmanuel Vouin / Head of External Engagement +33 (0) 1 70 93 16
34
Pernod Ricard China April Wu april.wu@pernod-ricard.com
+8621-2301-1120 Kara Zhuang kara.zhuang@pernod-ricard.com
+8621-2301-1120
Fleishman Hillard (Shanghai) Ellen Yang
Ellen.Yang@fleishman.com +8621-6407-0066-992 Lemon Wan
Lemon.Wan@fleishman.com +8621-6407-0066-897
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