Pernod Ricard to Acquire Majority Stake in La Hechicera Ultra-premium Colombian Rum
05 Marzo 2021 - 6:00PM
Business Wire
Pernod Ricard is pursuing its active portfolio
management strategy, part of its “Transform & Accelerate”
strategic plan
Regulatory News:
Pernod Ricard (Paris:RI) is delighted to announce the signing of
an agreement for the acquisition of a majority stake in La
Hechicera, a Colombian ultra-premium rum launched in 2012 by Miguel
and Laura, members of the long-established spirit-producing Riascos
family, along with their friend Martamaria Carrillo. The family has
been in the rum business for three generations with Casa Santana
Ron y Licores.
La Hechicera (“The Enchantress”) became a gold standard in
upmarket rum, thanks to its multi-award winning La Hechicera
Reserva Familiar, a blend of rums without added sugar, aged in
former bourbon barrels made of American white oak. The brand’s
unique craftmanship makes La Hechicera one of the most exclusive
high-end rums.
Two other experimental and innovative rums have since
complemented the La Hechicera range: Serie Experimental # 1,
finished in Muscat casks and Serie Experimental # 2, naturally
infused with organic banana. The brand is already popular among rum
enthusiasts, not only in its native Colombia, but also in several
international markets such as Europe and the US, as well as in
Global Travel Retail.
Miguel Riascos, the brand’s co-founder and Managing Director,
declares : “Due to its previous successful collaborations, Pernod
Ricard has shown itself to be the partner of choice for La
Hechicera. Pernod Ricard’s passion for terroir and its extensive
distribution network will ensure that our brand remains true to its
Colombian roots and the vision of its creators, while reaching new
consumers.”
In recent years, Pernod Ricard has successfully strengthened its
comprehensive portfolio of specialty brands from around the world,
with partnerships and acquisitions such as German ultra-premium gin
Monkey 47, American whiskeys Smooth Ambler, Jefferson’s, TX and
Rabbit Hole, Mexican mezcals Del Maguey and Ojo de Tigre or more
recently Spanish vermouth St. Petroni, among others.
The closing of the transaction, expected in the coming weeks, is
subject to certain customary conditions.
About Pernod Ricard Pernod Ricard is the No.2 worldwide
producer of wines and spirits with consolidated sales of €8,448
million in FY20. Created in 1975 by the merger of Ricard and
Pernod, the Group has developed through organic growth and
acquisitions: Seagram (2001), Allied Domecq (2005) and
Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100
Spirits Brands, holds one of the most prestigious and comprehensive
brand portfolios in the industry, including: Absolut Vodka, Ricard
pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet
Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club
rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët
champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo,
and Kenwood wines. Pernod Ricard’s brands are distributed across
160+ markets and by its own salesforce in 73 markets. The Group’s
decentralised organisation empowers its 19,000 employees to be true
on-the-ground ambassadors of its vision of “Créateurs de
Convivialité.” As reaffirmed by the Group’s strategic plan,
“Transform and Accelerate,” deployed in 2018, Pernod Ricard’s
strategy focuses on investing in long-term, profitable growth for
all stakeholders. The Group remains true to its three founding
values: entrepreneurial spirit, mutual trust, and a strong sense of
ethics, as illustrated by the 2030 Sustainability and
Responsibility roadmap supporting the United Nations Sustainable
Development Goals (SDGs), “Good times from a good place.” In
recognition of Pernod Ricard’s strong commitment to sustainable
development and responsible consumption, it has received a Gold
rating from Ecovadis. Pernod Ricard is also a United Nations’
Global Compact LEAD company. Pernod Ricard is listed on Euronext
(Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and
Eurostoxx 50 indices.
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version on businesswire.com: https://www.businesswire.com/news/home/20210305005451/en/
Pernod Ricard Julia Massies / VP, Financial
Communications & Investor Relations +33 (0) 1 70 93 17 03
Charly Montet / Investor Relations Manager +33 (0) 1 70 93 17 13
Emmanuel Vouin / Head of External Engagement +33 (0) 1 70 93 16
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