Pernod Ricard and the e-commerce Platform Jumia Strengthen Their Partnership
18 Dicembre 2018 - 5:59PM
Business Wire
The two companies will develop innovative
distribution strategies on the African continent.
Regulatory News:
Press Release – December 18th 2018
Pernod Ricard (Paris:RI), the world's second largest wine and
spirits’ company present in 13 African countries, and Jumia, the
leading e-commerce player on the continent, today announced the
strengthening of their partnership. In this context, Pernod Ricard
will invest into Jumia, thus becoming a strategic shareholder.
Pernod Ricard will share its deep knowledge about consumer and
physical distribution networks in Africa, while Jumia will bring
forward its digital, logistics and payment platforms. This funding
from Pernod Ricard positions Jumia to consolidate its regional
leadership, and will allow Pernod Ricard to benefit from new
opportunities to distribute its products online on the
continent.
“We are very proud to welcome Pernod Ricard as a new strategic
partner of Jumia. This investment is an acknowledgement of the
growth and innovation that Jumia has achieved since 2012”, said
Sacha Poignonnec and Jérémy Hodara, co-CEOs of Jumia.
As outlined by Gilles Bogaert, Pernod Ricard’s EMEA LATAM CEO,
“Pernod Ricard has made Africa its new frontier, as shown by the
successive openings of subsidiaries over the last few years. Our
strategy is consumer-oriented and we strive to transform to
strenghten our growth in this very promising continent. Jumia is a
partner of choice as digital and e-commerce represent real
strategic accelerators in this Region for us”.
“Our business relationship with Jumia traces back to 2016 with
the successful launch of Jumia-Party, Jumia’s e-commerce platform
based on the catching idea ‘We deliver. You Party’, and centered on
consumption moments. This innovation has experienced solid growth
in cities such as Lagos, Nairobi and Accra. With this reinforced
strategic partnership, Pernod Ricard will be able to offer its
large portfolio of Premium brands to a greater number of consumers
in Africa”, stated Paul-Robert Bouhier, President of Pernod Ricard
Sub Saharan Africa.
In addition to its online services platform, Jumia also operates
a restaurant delivery platform, Jumia Food, as well as a hotel
booking platform, Jumia Travel, which together represent around
25 000 establishments in Africa. Pernod Ricard will be able to
rely on this network to develop the presence of its brands in the
out-of-home segment.
Lazard acted as financial advisor to Jumia on this
transaction.
About JumiaOur mission is to improve the quality of
everyday life in Africa by leveraging technology to deliver
innovative, convenient and affordable online services to consumers,
while helping businesses grow as they use our platform to reach and
serve consumers.Jumia is the leading pan-African e-commerce
platform active in six regions, 14 countries. Our platform consists
of our marketplace, which connects sellers with consumers, our
logistics service, which enables the shipment and delivery of
packages from sellers to consumers, and our payment service, which
facilitates transactions among participants active on our platform
in selected markets.
About Pernod RicardPernod Ricard is the world's second
largest wine and spirits company, with consolidated revenue of
8,987 million euros in FY18. Created in 1975 from the merger of
Ricard and Pernod, the Group has grown both internally and through
acquisitions: Seagram (2001), Allied Domecq (2005) and Vin &
Sprit (2008). Pernod Ricard has one of the most prestigious brands
in the sector: Absolut vodka, Pastis Ricard, Ballantine's Scotch
Whiskeys, Chivas Regal, Royal Salute and The Glenlivet, Irish
Whiskey Jameson, Martell cognac, Rum Havana Club, Beefeater gin,
Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes as
well as Jacob's Creek, Brancott Estate, Campo Viejo, Graffigna and
Kenwood wines. The Group has approximately 18,900 employees and is
supported by a decentralized organization, made up of 6 "Brand
Companies" and 86 "Market Companies" present in each key market.
The Group is strongly involved in a sustainable development policy
and encourages responsible consumption. The strategy and ambitions
of Pernod Ricard are based on 3 key values that guide its
development: entrepreneurial spirit, mutual trust and strong
ethical sense.Pernod Ricard is listed on Euronext (Mnemo: RI, ISIN
code: FR0000120693) and is part of the CAC 40 index.
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Pernod RicardFabien
Darrigues/External Communications Director+33 1 41 00 44 86Emmanuel
Vouin/Press Relations Manager+33 1 41 00 44 04
JumiaAbdesslam Benzitouni,
Jumia Head of PR & Communication+254 743 162 332
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