By WSJ City 

An altered video of Facebook CEO Mark Zuckerberg has surfaced on the company's Instagram app, where he appears to question his company's data practices.

KEY FACTS:

--- The video was created by Israeli advertising agency Canny AI.

--- In it, Zuckerberg's mouth and voice are manipulated to show him discussing Facebook's power in a negative tone.

--- It had amassed more than 6,000 views as of Tuesday night.

--- Instagram said: "If third-party fact-checkers mark it as false, we will filter it from recommendation surfaces."

--- Recently, US House Speaker Nancy Pelosi slammed Facebook for declining to take down a doctored video of her.

Why This Matters

The video could be one of many to come that confront Facebook's content policy and revive questions about how companies that control content online should handle misinformation.

The video deploys a technology known as "deepfakes," which use machine-learning software to re-engineer people's mouths and voices in videos. Facebook, YouTube and other purveyors of user content are facing a constant barrage of digital fakery that is undermining the trust in their platforms.

A fuller story is available on WSJ.com

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(END) Dow Jones Newswires

June 12, 2019 09:27 ET (13:27 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.
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