Altitude Group PLC Major Strategic Alliance in North America (7633Y)
06 Gennaio 2020 - 8:00AM
UK Regulatory
TIDMALT
RNS Number : 7633Y
Altitude Group PLC
06 January 2020
6 January 2020
ALTITUDE GROUP PLC
(the "Company" or "Altitude")
Announcement of Major Strategic Alliance in North America
Altitude Group Plc (ALT), the operator of the leading
marketplace for personalized products is delighted to announce a
major strategic alliance with the Advertising Specialty Institute
("ASI") the largest media, marketing and education organization
serving the $24.7 billion US promotional products industry.
Founded in 1962, ASI serves a network of over 23,500
distributors, decorators and suppliers and owns and operates
ESP(R), the largest promotional product and supplier database in
North America.
As a result of this alliance, ESP(R) has been seamlessly
integrated into both the AIM Smarter portal and AIM Tech Suite,
giving AIM members priority access to AIM's preferred suppliers,
c.1,000,000 products and an additional c.3,000 suppliers.
This integration will provide AIM members even greater
efficiency and an expanded search through AIM's single source
search engine with data now powered by ESP, featuring real time
supplier product and pricing data by which products can be sourced
and purchased utilizing the AIM Tech Suite CRM and order management
platform. This will significantly enhance the attraction of the AIM
Tech Suite to AIM members.
ESP is fully integrated into the AIM platforms and can be
utilized by members immediately. This will drive enhanced
membership packages; as this database will be bundled into many
membership programs. Products can be now sourced and purchased
utilizing the AIM Tech Suite CRM and order management platform
which will significantly enhance the attraction of the AIM Tech
Suite to all AIM members and drive an efficient purchase order
process for AIM's preferred suppliers.
Expanding the number of suppliers ensures Altitude optimized
coverage across a wider product range and geographic spread which
was a key focus for the business. This agreement instantly delivers
on that priority by enabling AIM members to find and purchase the
optimal range of products available without once needing to step
outside of the AIM platform.
Rolling out from Q1 2020, the organizations will market this new
alliance to AIM members through events and extensive content
delivery. Additionally, AIM will leverage ASI's marketing and media
reach to further drive increased membership and awareness of AIM's
existing and growing programs, benefits and technological
offerings.
Nichole Stella, Chief Executive Officer, commented: "I am
pleased to announce this important alliance between AIM Smarter and
ASI, and the integration of ASI's flagship research tool, ESP, into
AIM's powerful Tech Suite, which immediately increases the
attractiveness of the AIM Tech Suite and its usage across the AIM
membership. Both suppliers and distributors will see the benefit of
this alliance with such a longstanding leader in the industry and
how this partnership will strengthen the Company.
The integration of the ASI data into all facets of our
technology and tools will further enhance member efficiency through
technology, increase engagement, highlight trends and strengthen
data insights to help maximize the ROI for both sides of the
marketplace."
Timothy M. Andrews, ASI President and Chief Executive Officer,
commented: "ASI is delighted to enter into a strategic alliance
with AIM Smarter. This powerful combination is a win-win for
everyone, with distributors throughout the AIM network gaining
access to ASI's ESP, the promo industry's largest, most accurate,
e-commerce enabled database, providing hundreds of thousands of
products, integrated product data, real-time inventory and
efficient transactions."
About ASI
The Advertising Specialty Institute (ASI(R) ) serves a network
of 23,500 suppliers, distributors and decorators in the $24.7
billion promotional products industry. ASI's flagship product, the
technology platform ESP(R) , manages the industry's entire supply
and marketing chain. ASI also produces award-winning digital and
print content, live events and educational programs that enable
companies in 55 countries to be more efficient, productive and
profitable. ASI's Counselor(R) magazine provides the most
authoritative business content in the industry, and the ASI
Certification Program features 500+ live and online education
courses for over 40,000 professionals. The company, family owned
and operated since 1962, is proud to have been consistently ranked
among the "Best Places to Work" in Philadelphia and Bucks County,
PA. For more info: asicentral.com.
Enquiries:
Altitude Group plc Via Instinctif - 020 7457
Nichole Stella, Chief Executive 2020
Officer
Graeme Couturier, Chief Financial
Officer
Peter Hallett, Non-Executive Chairman
finnCap ltd
Scott Mathieson (Corporate Finance)
Max Bullen-Smith (Corporate Finance)
Richard Chambers (ECM) 020 7220 0500
Instinctif Partners (Financial 020 7457 2020
PR)
Matthew Smallwood
Chantal Woolcock
The information communicated in this announcement is inside
information for the purposes of Article 7 of Regulation
596/2014.
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END
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