Groupe SEB Announces the Acquisition of FORGE ADOUR and Becomes a European Leader in Planchas
04 Luglio 2023 - 8:30AM
Business Wire
Regulatory News:
Groupe SEB (Paris:SK) today announced the acquisition of
FORGE ADOUR, an expert manufacturer of enamelled cast-iron
planchas.
Established in 1978, FORGE ADOUR is a French family-owned
company that specializes in the design, manufacture and marketing
of planchas, accessories and outdoor kitchens for the Consumer
market.
Headquartered in Bayonne (Pyrénées-Atlantiques department,
southwest France), in addition to its core business, the company
mostly comprises a design unit, product design team and strategic
sales force, coupled with logistics and after-sales
specialists.
FORGE ADOUR also leverages the expertise of its factory in
Villafranca de los Barros, Spain, the birthplace of the family who
founded the company.
With a presence mainly in France, the iconic Basque brand which
this year celebrates its 45th anniversary, has also gained a
foothold in Spain, Germany, Switzerland and the Benelux region in
recent years, opening up opportunities for business
development.
Thierry de La Tour d’Artaise, Chairman of Groupe SEB,
said: "We are delighted with the acquisition of FORGE ADOUR
which enables Groupe SEB to become a European leader in planchas,
as well as to expand its range of outdoor products and access new
distribution channels. A must-have summer cooking appliance,
planchas represent a buoyant market. Moreover, FORGE ADOUR products
will complement the stainless steel plancha offer of the Breton
brand, KRAMPOUZ, which Groupe SEB acquired in 2019. We look forward
to welcoming the FORGE ADOUR team and pursue our ambition in the
Consumer sector together."
About FORGE ADOUR - Established in 1978, in France -
Sales of nearly €25m in 2022 - Nearly 140 employees - Acquisition
of 100% of FORGE ADOUR SAS's share capital - 6 stores in France
(strong foothold in the country's southern regions) - 4 planchas
ranges (Premium/Modern/Origin/Base)
Next key dates – 2023
July 26 | after market
H1 2023 sales and results
October 26 | after market
9-month 2023 sales and financial data
Find us on www.groupeseb.com
World reference in small domestic equipment, Groupe SEB operates
with a unique portfolio of 34 top brands including Tefal, Seb,
Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor,
marketed through multi-format retailing. Selling nearly 350 million
products a year, it deploys a long-term strategy focused on
innovation, international development, competitiveness, and client
service. Present in over 150 countries, Groupe SEB generated sales
near €8 billion in 2022 and has more than 30,000 employees
worldwide.
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version on businesswire.com: https://www.businesswire.com/news/home/20230703282547/en/
Investor/Analyst Relations
Groupe SEB Financial Communication and IR Dept
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comfin@groupeseb.com
Media Relations
Groupe SEB Corporate Communication Dept
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presse@groupeseb.com
Tel. + 33 (0) 6 33 13 02 00 Tel. + 33 (0) 6 88 20 90 88 Tel.
+ 33 (0) 6 76 98 87 53
Image Sept Caroline Simon Claire Doligez Isabelle Dunoyer de
Segonzac
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isegonzac@image7.fr
Tel.: +33 (0) 1 53 70 74 70
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