Coles Supermarkets is the first retailer in
the Asia Pacific region to deploy
Caper Carts, Instacart's AI-powered smart trolleys
SAN
FRANCISCO and MELBOURNE,
Australia, Feb. 10, 2025 /PRNewswire/ -- Instacart
(NASDAQ: CART), the leading grocery technology company in
North America, and Coles
Supermarkets (ASX: COL), one of Australia's leading retailers, today announced
the rollout of Caper Carts, Instacart's AI-powered smart trolleys,
at its Richmond Traders location in Melbourne. Customers can now shop smarter, bag
as they shop, and pay directly on the Coles Smart Trolley for a
seamless in-store shopping experience.
Customers can find the new Coles Smart Trolleys at the front
entrance of the Coles Richmond Traders supermarket. Caper Carts are
equipped with AI, cameras, and a built-in scale, which work
together to automatically recognize items as they are added to the
trolley. Caper Carts enable customers to bag as they shop and watch
their running total – similar to an online shopping experience. At
the end of their shopping, customers can conveniently checkout
directly from the trolley.
Caper Carts sync to Coles' Flybuys rewards program, allowing
customers to earn points as they shop. Customers can scan their
Flybuys card or Coles app to instantly access personalized offers
and view in-store specials on the trolley's digital screen. When
customers shop in-store with Caper Carts, they can later view
purchased items under their 'buy it again' list on the Coles app
and website. Equipped with gamified capabilities, customers also
have the chance to win discounts by spinning a digital wheel on the
trolley's screen at checkout.
Coles is the first retailer in the APAC region to launch
Instacart's Caper Carts, as well as the first retailer in
Australia to introduce AI-powered
trolleys. Demonstrating their strategic commitment to meeting their
customers' rising digital usage, the Coles Smart Trolley is
creating an easier, faster and more enjoyable omnichannel shopping
experience for customers – fully bringing the benefits of online
shopping to the in-store journey.
"Coles Supermarkets is our ideal partner to introduce Caper
Carts in the APAC region because we share a similar vision for
creating a personalized shopping experience that delights
customers," said David McIntosh,
Chief Connected Stores Officer at Instacart. "We've already heard
first-hand from Coles customers how the trolleys are easy to use,
while enabling them to track their spending and bag as they shop.
Caper Carts are transforming the chore of shopping into an
adventure, leveraging Edge AI-powered systems to make the shopping
experience fun and personalized. We're excited to bring Caper Carts
to Australia in partnership with
Coles and continue to collaborate to deliver the best possible
in-store shopping experience, bringing what customers love best
about online shopping into the store, and vice-versa."
"We're proud to be the first retailer in Australia to offer AI-powered smart trolleys
to our customers, bringing our omnichannel vision to life," said
Ben Levinson, General Manager for
Digital Product at Coles. "Caper Carts help our customers bag as
they shop, manage their budget, and save time with faster checkout
– all while providing a more personalised shopping experience.
We're always looking for new ways to further improve the customer
shopping experience and are excited to introduce smart shopping
trolleys as another convenient way to shop our aisles."
Caper Carts bring the beloved attributes of online grocery
shopping to the store experience. The smart trolleys enable
retailers like Coles to offer their customers a way to save money
on food and grocery essentials, while delivering a delightful
shopping experience as they shop the store aisles. In the US –
where more than a dozen grocers have launched Caper Carts –
customer reception has been notably strong with customers offering
a net promoter score of more than 70 at ramped locations, in line
with some of the world's most loved brands.
Caper Carts are part of Instacart's Connected Stores suite of
technologies, built to help grocers bridge the online and in-store
shopping experience.
To learn more about Instacart's Caper Carts and Connected
Stores, visit
www.instacart.com/company/retailer-platform/connected-stores.
To learn more about Coles Supermarkets, visit
https://www.colesgroup.com.au/news/
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than 1,500 national,
regional, and local retail banners to facilitate online shopping,
delivery and pickup services from more than 85,000 stores across
North America on the Instacart
Marketplace. Instacart makes it possible for millions of people to
get the groceries they need from the retailers they love, and for
approximately 600,000 Instacart shoppers to earn by picking,
packing and delivering orders on their own flexible schedule. The
Instacart Platform offers retailers a suite of enterprise-grade
technology products and services to power their e-commerce
experiences, fulfill orders, digitize brick-and-mortar stores,
provide advertising services, and glean insights. With Instacart
Ads, thousands of CPG brands – from category leaders to emerging
brands – partner with the company to connect directly with
consumers online, right at the point of purchase. With Instacart
Health, the company is providing tools to increase nutrition
security, make healthy choices easier for consumers, and expand the
role that food can play in improving health outcomes. For more
information, visit www.instacart.com/company, and to start
shopping, visit www.instacart.com. Maplebear Inc. is the
registered corporate name of Instacart.
About Coles Supermarkets
Coles is one of Australia's leading retailers, with more than
1,800 supermarkets and liquor stores nationally. Coles employs more
than 120,000 team members, engages with more than 8,000 suppliers,
and welcomes millions of customers through its store network and
digital platforms every week. Coles' purpose is to help Australians
eat and live better every day.
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SOURCE Instacart
