NEW
YORK, Aug. 19, 2024 /PRNewswire/ -- In a bold
move that captures the spirit of today's generation, DKNY announces
that Kaia Gerber will continue as
the face of the brand, bringing an authentic edge to the Fall 2024
Campaign.
This past spring, DKNY began a new chapter, channeling iconic
American style inspired by the New
York energy that keeps the brand timeless. Turning the page
to Fall 2024, DKNY deepens its storytelling, exploring the city's
endless capacity to inspire. From iconic classic literature to
music from every genre, New York
breathes creativity into every corner of culture. Such diversity of
expression has become a catalyst for DKNY as it enters this next
era.
"We are thrilled to have Kaia as the global face of DKNY
for the second season. Her vibrant energy comes to life as our
campaign ties back to the core values of the brand and resonates
with our consumers while building more global visibility for the
brand," says Jeff Goldfarb, EVP at G-III Apparel Group.
Captured by leading fashion photographer Mikael Jansson and
styled by Alastair McKimm, the
campaign images are set against the backdrop of New York City, while passages from iconic
books that take place in the city play an ever-present role. Among
the selection are quotes from "Just Kids" by Patti Smith, "The Great Gatsby" by F.
Scott Fitzgerald, and "Bright
Lights, Big City" by Jay McInerney.
Jansson taps into these stories to arrive at a fresh vision of the
collection, with Kaia asserting her unique and youthful allure.
Beyond the fashion, Jansson uses the color palette to make an
instant impression.
"Kaia personally is an avid reader and book lover, with a
vibrant growing online community through her Book Club. The
concept of the campaign was an inspiring opportunity to connect
DKNY's love of all things New York
with Kaia's love of literature in a pure authentic way," states
Trey Laird, Founder and Chief
Creative Officer at Team Laird.
Fall 2024 explores Kaia, New
York, and the collection in a real, raw, and authentic
light. With a global outlook rooted in New York's distinctive energy, DKNY infuses
international influences with a contemporary edge, offering a
fusion of timeless style and modern individuality that epitomizes
the brand's iconic attitude and forward-thinking mindset.
Empowering individuals who view the streets as their runway to
boldly signal their unique style, each look can be endlessly
remixed.
Featured throughout the campaign is DKNY's 35th
anniversary collection, DKNY est. 1989, which reflects the
enduring legacy of chic style that resonates from one generation to
the next. Drawing inspiration from the archives, the DKNY
est. 1989 collection delivers a cross-section of pieces that
are at once recognizable and reimagined. From statement coats worn
with a streetwear sensibility to cropped puffers paired with
pleated skirts, the DKNY attitude plays out with heightened
self-expression. Throughout, rebellious twists underscore the DKNY
ethos and ignite inspiration among those discovering the brand all
over again.
"As DKNY evolves, the Fall 2024 campaign marks a defining
moment, reflecting the brand's commitment to creativity,
authenticity, and accessibility. The campaign launches today on
@DKNY social channels and globally through a diverse media mix of
digital, print, premium outdoor, along with high caliber
social/influencer partnerships," says Jacki Bouza, SVP, Global
Marketing + Communications at G-III Apparel Group.
The Fall 2024 collection is available worldwide
on DKNY.com and in select retailers.
Photographed by Mikael
Jansson
Styled by Alastair McKimm
Creative Direction by Trey Laird
Hair by Shay Ashual
Make-up by Mark Carrasquillo
FOR MEDIA INQURIES PLEASE CONTACT:
press@dkny.com
ABOUT G-III APPAREL GROUP, LTD.
G-III Apparel Group,
Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in
design, sourcing and marketing, owns and licenses a portfolio of
over 30 preeminent brands. The Company is differentiated across
unique brand propositions, product categories and consumer touch
points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and
licenses over 20 brands, including Calvin
Klein, Tommy Hilfiger,
Nautica, Halston and National Sports leagues, among others.
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SOURCE G-III Leather Fashions, Inc